Designing websites for kids is a fascinating, challenging, rewarding, and exasperating experience: You’re trying to create a digital experience for people who lack the cognitive capacity to understand abstraction; to establish brand loyalty with people who are influenced almost exclusively by their peers; and to communicate subjective value propositions to people who can only see things in black-and-white. Fortunately, it’s possible to create a successful registration process for these folks with an understanding of how their brains work. Debra Levin Gelman explores how to design effective registration forms for kids based on their context, technical skills, and cognitive capabilities.