 |
Facebook has become an essential part of promoting a website or service online. Small blogs, discussion forums and huge commercial companies such as Coca-Cola and McDonalds are all using Facebook to promote their brand and interact with fans and customers.
Facebook fan pages are at the heart of any Facebook promotion campaign. A great fan page will not only encourage people to like their page; it will also effectively promote their brand and connect with readers on a regular basis so that fans don’t reach for the unlike button.
Today we will be showing you some examples of great Facebook fan pages. We hope that they will inspire you and give you some ideas for your own fan page.
The Showcase
1. McDonalds
The McDonalds fan page has a lot of different sections on it to promote their meals, deals and competitions. The main page changes frequently depending on their current promotion.
2. iTunes
A minimalist fan page that has the same look and feel as iTunes itself. Their Twitter account is promoted at the top of the page and top ten songs, apps, movies and tv shows are shown. You can also search for songs, albums, movies, apps and more directly through this area too.
All regional iTunes fan pages are shown at the left hand side of the page.
3. Livescribe
Videos, tutorials, apps and more that explain what the Livescribe smartpen is and what it can do for you. It’s a great example of how to promote an innovative product to the masses.
4. Chick-fil-A
The breakfast range is heavily promoted on the entry page. When a user clicks on a specific meal they are taken to the Chick-fil-A website for more information. Their Twitter profile and newsletter are also promoted on the entry page.
A fantastic example of how to encourage (read force!!) visitors to like your fan page. The content is faded on the fan page. In order to see the information in full, visitors have to become a fan.
6. Honda
The Honda fan page defaults to the ‘Like Our Models’ section. The design encourages people to like the page and displays a list of all of their current cars. Each car can be liked individually and clicking on the vehicle image will redirect you to the Honda website for more information. There is a useful resource area for Honda owners too.
7. Twilight
The latest trailer is given the most importance on the entry page though links to all social media profiles are shown underneath. Real time updates from fans are shown underneath as well. You can leave a comment there using YouTube, Facebook or Twitter.
A great media fan page. Britney’s latest song can be played directly on the page and there is a link to download the song too. Information about upcoming gigs and the latest comments from fans via Twitter and Facebook are shown too.
9. Monopoly
A beautifully designed fan page that encourages visitors to like the page in order to join in the fun. There are links to the Hasbro website, their Twitter profile and another dedicated fan page for an exclusive Monopoly documentary.
10. VW
Features an owners section and information about their popular models. The entry page shows the current promotion. At the moment the promotion allows fans to upload their photo to appear in Times Square, New York.
11. Brendan’s Irish Pub and Restaurant
Brendan’s have incorporated their menu into their Facebook fan page. Visitors are encouraged to like the page in order to leave a comment underneath the menu.
12. Zappos
The main page has a large image that encourages visitors to like the page to view exclusive content. It also includes a catalogue and competitions.
13. Harley Davidson
Using a design that matches the brand styling, the Harley Davidson fan page directs visitors to visit their main website.
14. Budweiser
A simple fan page that encourages visitors to like Budweiser to support designated drivers. They also host competitions through Facebook regularly.
15. Skittles
One of the most colourful Facebook fan pages online, the Skittles page takes advantage of the 180×540 pixel allowance for the main profile picture and has links to their YouTube and Twitter profiles and their main website. Their advertisements can be watched directly through the fan page too.
16. NFL
Includes a welcome page that encourages visitors to subscribe, information about where you can watch NFL live in your area and a fun NFL Facebook game.
17. Red Mango
The frozen yogurt & fresh fruit smoothies maker encourages people to subscribe to their fan page by offering visitors a $2 discount off one of their products by liking their page.
18. Panda Express
Whilst Panda Express interacts with their fans regularly and offers a store locator option through their fan page, their entry page directs visitors to their main website. With over 1.5 million fans, Facebook no doubt contributes a large part of their website traffic. A great example of how you can use Facebook to push traffic to your main site.
19. BMW
The BMW fan page features videos of their cars and a global map which shows Global BMW Facebook news. Most features are hidden to non-fans. These pages heavily encourage visitors to like the page to see more.
20. Teesey Tees
The Teesy Tees fan page defaults to a tab called ‘Fan Discount!’. Visitors have to like the page in order to see it.
21. Guiness Ireland
Known for it’s effective use of offline and online marketing, Guiness offer their fans the latest news about their products and entry into exclusive competitions.
22. Gary Vaynerchuk
A fantastic fan page that explains who Gary is and what he does. The page links heavily to his personal blog and company website and highlights the fact he has over 840,000 Twitter followers.
23. Oreo
A fun fan page that showcases the latest commercial and encourages users to like the page. The recipe section lists lots of great recipes from the main website.
24. Get 10,000 Fans
A great example of how you can use Facebook to increase the number of people who subscribe to your newsletter. The entry page automatically loads a video that explains why you should subscribe to the fan page and newsletter.
Spongebob Squarepants offers games and other exclusive content for those who like the page.
Features a newsletter sign up on the entry page and a video app that lets you play the Chili Peppers greatest hits. Upcoming gigs are also noted.
27. Coca-Cola
Exclusive downloads, photos, videos and other goodies for people who like the Coca-Cola fan page.
28. The Doors
A beautiful fan page that allows visitors to play some of The Doors best songs through the embedded media player.
29. Stella & Dot
An elegant design that hosts exclusive competitions for their Facebook fans.
30. MysteryGuitarMan
Straight to the point, MysteryGuitarMan directs visitors to like the page before visiting the wall.
31. Nutella
A simple design that features a delicious jar of Nutella. Putting all the focus on the product.
32. Pulp Fiction
The Pulp Fiction fan page heavily advertises the cult films release on Blu-Ray. There’s a reviews section that allows fans to leave their own thoughts on the film too.
A showcase of the new Benefit Cosmetics store in New York.
34. Ben & Jerry’s
Another great fan page that hides the content on the main entry page to encourage people to like it. Visitors are able to view and send a funny video sketch after they have subscribed.
35. Dell
Dell are one of the few commercial companies to offer direct support regarding orders and products directly through Facebook. The latest products are also linked from the main page.
36. Oxfam GB
One of the few pages that has added several important sections to their fan page instead of just linking to their main website. Fans can shop, donate money to Oxfam and find out more about the Oxfam cause directly on their fan page.
37. Realising Designs Website Design
A great example of how you can use Facebook to tell people more about your business. There are links to their social media profiles and details of their latest projects. There is also an exclusive discount that you can claim only if you become a fan.
38. Daddy Design
One of the most colourful fan pages online, Daddy Design showcases their latest designs from their portfolio and lists all of their social media profiles. Information about getting a free quote is also there.
39. NHL
The NHL encourages interactivity by letting fans create their own NHL profile using an app in Facebook.
40. Windows
The Windows fan page displays information in 4 boxes that mimic the design and colour of the iconic Windows logo.
41. DunkinDonuts
The Dunkin Donuts page illustrates how you can leverage the traffic from one fan page to promote another fan page or application on Facebook.
42. Adobe
Individual products from Adobe have their own fan pages and have a lot of subscribers, though their main fan page has less than 50,000 subscribers. This is probably because they have used their main fan page as a hub for connecting visitors to individual products.
Overview
We hope you have enjoyed this list of beautiful Facebook fan pages from across the web. People seem to be using their Facebook fan page for a variety of reasons. Some simply want to push traffic to their main website, others want to interact with fans and customers whilst others use it as a way of building up their newsletter list or increasing their other social media reaches.
What’s your Facebook fan page like? Feel free to talk about your Facebook promotion technique in the comment area.
(rb)