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Design is important. As you are readers of Noupe, one of the best design magazines this side of the milky way, you are certainly aware of that. Recently I had the chance to take a deeper look at three design-oriented hotel concepts over here in Thailand. And I saw that design sometimes just isn't enough. For a hotel to be successful it must have a strong concept that appeals to an increasingly wide range of people from all over the world. I went to check the Millenium Resort, the Pimnara Hotel and the Color Kata Hotel, all three located in Phuket, Thailand. And this is my story...