Archive for March, 2022

Change Management for Customer Success

The greatest discovery of all time is that a person can change his future by merely changing his attitude” -Oprah Winfrey.

When you hear about ‘Change’ in your team or organization, what comes first to your mind? 

Is it “fear”, or “uncertainty”, or “more work”? Irrespective of what you feel, ‘Change’ is difficult. It is a hassle. Yet, it could be a beautiful experience that helps us see and feel something that we would never have until forced to. 

According to a report by HBR, “About 75% of change efforts fail due to their inability to deliver value or complete abandonment,”. This probability is quite huge in itself! People usually resist change because they fail either to get value or see it as unworthy.

Why does emotions play a big part in carrying out ‘change management’? How is change management important in Customer Success? Wait. First, let’s try and understand what is change management. 

What is Change Management?

Change management is the act of influencing or making people do things in a different way. It is more of a behavior change. 

As a Customer Success Manager, you’d need to manage change during processes such as Onboarding a new customer, implementing new playbooks, processes, and CS strategies. Customer Success is all about driving transformation. 

A big chunk of your job is to help customers adopt the product satisfactorily. Fundamentally speaking, change management is ultimately about increasing product adoption increase retention. You need to change your customer’s behavior before any of that can happen. 

Why is Change management Important in Customer Success?

Customer Success, as a profession, grew because of its reliability. It is reliable because it controls churn and increases retention. When churn happens, you lose the steady stream of income. It is really expensive and a lengthy process to acquire new customers every time you lose existing customers. To plug this “leaky bucket”, SaaS companies came up with the idea of Customer Success Managers (CSMs). 

A Customer Success Manager is required to onboard new customers, ensure that the buyer adopts and uses the product. It is to make sure that customers obtain value for which they bought your solution. Throughout the whole process, providing an amazing customer experience is an implicit responsibility of the CSM. 

The ADKAR model helps the CSMs to make customers understand ‘change management’. 

A- Awareness of the need for the change

D- Desire to support it.

K- Knowledge on how to bring about the change

A- Ability to show relevant skills

R- Reinforcement to stick the changes

This model is very helpful.  It shows that customer training isn’t enough, alone. The whole journey from purchasing products to attaining business results needs a fundamental change in human behavior. It helps in answering some relevant questions that customers might ask, 

  • Why this change?’
  • Did we buy this product for this specific reason?
  • What’s in it for me?
  • Why now?
  • How’s is this going to help me?

Implementing a change management process that is not frustrating is key when driving product adoption. The following are some of the do’s and dont’s that the CSMs must focus on to help with the change management process.

Do’s and Don’t to overcome customer’s resistance to change. 

Customers’ resistance to change is something that can derail your plans you’ve for their journey. They won’t agree to ‘the change’ even if you get them to a place where they now understand the advantage of change. Because that is difficult for making the change actually happen. For example- even if you know the benefit of healthy eating habits, choosing broccoli over chips is not easy. 

Now let’s see how can the CSMs or CS leaders navigate the challenge of “resistance to change” that customers show. 

Do’s Dont’s 
Put yourself in customer’s or employee’s shoes. Be empathetic in your approach towards your customer. Never forget in the first place as to ‘why’ the customer needs the product.
Communicate value to different people in your organization. Cross functional communication is an important skill that a CSM needs to possess. Don’t underestimate the power of discipline. It’s critical to form new habits. 
Reiterate what your customers want to achieve. Monitor their product usage and make them.Don’t implement sudden changes on your customers. Drop clues about what’s next in the process and collect feedback along the way. 
Remind them about the goals that they can achieve by using your product. Don’t focus too much on irrelevant variances caused by the change. Focus only what is essential.
Changing customer’s attitude isn’t going to be easy. For that to happen, value of the product must be re-emphasized.  Don’t hesitate to assure customers that they’ve their ample resources and information at their disposal. 

Change Management Best Practices

Organizations shifting from ‘support-oriented’ mindset to ‘success-oriented’ mindset drive value through desired outcomes. Customer Success function ensures that customers is at the center of everything that the company does. However, it can be still difficult to get your customers to adapting to changes. 

What do you do then? Well, try having some best practices in place to overcome the resistance. For example, if CSMs themselves resist change due to uncertainty, its upto the CS leadership to make it clear why and how the change must be implemented. 

  • As mentioned earlier, tell them clearly “What’s in it for them?” Be clear what needs to be done. Example- Let CSMs own the playbook versus ‘telling them to adopt A playbook’. 
  • Be honest about what you need. 
  • Know that other teams might not understand the exact reason or scope of the change that you need them to make. 
  • If you don’t get required help, achieving goal would be tough. 
  • As mentioned earlier, CS is all about driving transformation. So 
  • What value are you bringing to the table? For the organization?
  • Be Consistent. Not only with employees but also with your customers as well.  
  • Be systematic. On how you Onboard both your employee and customer. 
  • Set upfront the expectations clearly. Be clear about the value that they would receive. 
  • Prescriptive guidance is important. Make sure the temper is set right and both the employee and customer 
  • Customer accountability should be real. 

Key takeaways

It’s the fundamental thing for a human- ‘what’s it in for me?’. If you’re clear enough about what the CSMs, the entire organization, and most importantly the customers want, then managing the ‘change’ is not going to be tough. 

When dealing with change, human emotions come into play. Hence, along with following best practices, you must account for their emotions as well. Understanding the reasons why customers or employees resist change helps you to get to the root cause of their problem.  and address the issue, so you have the best chance of making change stick.

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What Is User Intent? Why Is It Important for SEO and CRO??

Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) depend heavily on understanding the user’s intent. However, much of the discussion around buyer intent is centered on SEO rather than CRO. When someone uses Google or another search engine, you can infer their purpose by looking at the search terms.

No matter the importance you give to user search intent, keep an eye on CRO metrics that help discover how visitors interact with your content. It is best to adopt crucial CRO techniques that boost ROI and enable you to understand better what drives a particular set of users to respond to content.

On the other hand, your SEO strategy should pivot resources on increasing the number of website visitors on your website. Once you have enough visitors, CRO enters the picture.

When user intent is at the heart of the debate, it’s almost hard to separate SEO from CRO. Let us begin by defining the various sorts of user intent.

Types of User Intent

Begin with comprehending the searcher’s objective if you want to show up in front of your target audience. For them, the search engine is a need. Your goal is to provide relevant content that matches the intent they search for. For this, the intent is classified into four different types.

Navigational intent: It is defined for the people looking for a particular site/brand. They intend to navigate the site and know more information that it has to offer. Example queries include:

  • YouTube
  • Ahrefs Blog

Informational intent: This is the most generic purpose behind users’ search. Almost 80% of internet searches are carried out by individuals seeking information. Here are some of the examples:

  • Beer calories
  • When will the next elections be?
  • Difference between green tea and Macha tea

Transactional intent: Users who wish to transact online will search for queries that help them do the same. For instance, those looking to shop for products and services may search for the best deals before making a purchase. Examples include:

  • Buy iPhone online
  • Coffee shops near me
  • Food wagon for sale

Commercial investigation: Some customers prefer to look for certain products and services to buy them later. Examples of such queries include:

  • MacBook Reviews
  • Iced coffee flavors
  • Android vs iOS phones

Why is User Intent Important and How to Optimize for SEO?

Focusing on the user intent will help identify attention to searches that individuals carry out on search engines like Google. Apart from indicating which keywords they frequently use, you also know how a user approaches specific inquiries or searches in Google.

For instance, “iPhone reviews” just inform you that consumers are searching for reviews of an iPhone but are not sure of the model. On the other hand, it is easier to see the user’s purpose when they search “Black iPhone XR reviews.” In this situation, the searcher is looking for a particular iPhone that is sure of the color.

The first step involves using keyword analytics services like HubSpot, Ahrefs, SEMrush, etc. It will help find what keywords people are using to reach your website. Accordingly, you can sift through each one to see any indications of user intent. This way, you’ll be able to learn more about your audience’s specific needs and discover creative approaches to meet those needs.

Here are some of the key reasons it is important to know about the user intent for effective SEO and CRO.

Helps tailor your content and CTA

Users make informational searches when in the middle of the funnel. Here, they intend to discover or evaluate what they are looking for and not about whether your business can help them. But, you can leverage these informational searches by crafting a compelling FAQ page with a relevant call to action (CTA) button. This should have comprehensive information about your business, scheduling a product demonstration, product manuals, pros & cons, etc.

The goal is to make your users interact with a call to action button such as “Connect with experts”, “Sign up for free”, etc. Your ideal customer is most likely to purchase while they’re at the bottom of the funnel. You have to convert visitors into actual buyers at this stage. Provide a clear and concise CTA button to convert them with offers, discounts, free trials, coupons/vouchers, etc.

Boosts brand awareness

Creating relevant content that satisfies searchers’ needs is essential to rank high in search results. It helps them get comfortable with your brand and understand more about what you do.

In the future, customers are more likely to choose your brand over the competitors if they are more acquainted with the kind of products and services you provide.

Now, let us learn how to improve your SEO efforts for user intent.

Identify user intent and optimize

Knowing the user intent will help you use the right keywords and put them up in your marketing plan. To see the search intent, you’ll need to make a chart. For example, you may categorize search terms by their volume, purpose type, and value.

Once your chart is set up, you can start conducting keyword research. As you find relevant keywords, fill out the information in your chart that helps pivot resources on search intent that better match the user’s search query with a keyword.

Keyword mapping

It is recommended to adopt the method of “keyword mapping” that assigns or maps keywords to web pages. Such a mapping approach will help simplify delivering precise on-page SEO suggestions. One way involves creating keyword mapping sales funnels that improve each page’s relevance to the search terms used and thus, boost conversions. 

As part of your mapping process, you can make on-page optimizations or changes that will assist your page become more relevant to those keywords you map.

Evaluate existing content

It is difficult to remember what information you put on your site when creating content in the past. Old content may lack relevancy and recency, so it is important to evaluate and revamp onsite content regularly.

This is true if your content complies with user intent but does not perform as well as expected. In such cases, you can delve further into your keywords to chop and change the existing content.

Change your keywords to make them more relevant to the content of your website. If you are selling anything, ensure leveraging transactional keywords. Also, if you want to help people learn about your business offerings, your keywords should be informative or navigational.

SEO and CRO Go Hand-in-Hand with User Intent

The job of SEO is to bring traffic to the website, and CRO (Conversion Rate Optimisation) aims at converting those. CRO and SEO are essentially working toward the same objective — generating more consumers and a greater return on investment.

For instance, if 15,000 visitors arrive on your landing page and 1500 of them complete the desired action (filling out the form, placing an order, subscribing to a newsletter, etc.), then your conversion rate is 10%. You can leverage a good blend of SEO and conversion rate specialists to bring quality traffic and drive more conversions.

Now, when you have experts from both these departments working in tandem with the right user intent defined, here are some quick activities.

A. Run A/B Tests

Run A/B tests using tools like Google Optimize and VWO to improve conversion rates on your most important landing pages. You can test various elements like CTAs, content length, form fields, etc. 

B. Creating a simple path to conversion

Another way to leverage SEO and CRO involves streamlining the conversion process. Here, think of directing users to the next stage of your conversion funnel as soon as they arrive on your website. For this, you can use a clear CTA above the fold on the homepage so when visitors arrive, they’re led to the next stage in your conversion funnels, such as a demo or free trial.

C. Traffic doesn’t always lead to sales

Ranking well in the search results will need you to put in significant time and effort. But a high ranking does not guarantee sales. For this, you need to optimize the user experience — page speed, content structure, navigation, etc.

D. SEO increases the quality and quantity of organic traffic to a website

You need quality traffic to optimize conversions. A strong conversion rate will require redefining SEO efforts by involving UX specialists, web designers, developers, and conversion rate optimization (CRO) teams.

Conclusion

It’s time to know your user intent and provide them with the right content to nurture them along your funnel. Regardless of where a customer is in the sales funnel, doing user research can help you serve the right kind of content and thus, improve conversions.

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Agile working vs Flexible working: What’s the difference?

Agile working and Flexible working is not something new but surely they are more prominent than ever after the pandemic. A lot of times, we use these terms interchangeably but there is a difference between them. 

Agile working and Flexible working are focused on changing the way we work. To apply these principles, we have to understand the difference between the two. 

People are no longer interested in a 40-hour workweek by sitting in front of the desktop or laptop for hours. According to a report by Statista, the number of people working from home rose to 44% during the pandemic as compared to the 17% before. 

The employees do not tend to go back to the same routine again and continue the work like before. They have lived with their families and enjoyed that luxury to work from home and now they are not ready to go back to their offices. 

People are demanding work from home policies upfront as they do not intend to go back to the same routine. Companies are facing difficulties in retaining their employees as they are now preferring companies with flexible or agile work policies. But a lot of industries can’t do that as their work requires fieldwork and a need to be there like farming, pizza stores, retail outlets, and businesses like these. But, those who can do it, for eg. IT companies are doing every bit of it to attract talent and retain their existing workforce.

People require work satisfaction more than anything now as they have discovered ways to work from home more efficiently. There are many productivity tools available such as Asana, SmartTask, ClickUp, etc. to name a few that allow employees to handle multiple projects, track the working time, communicate with colleagues, do video meetings, share files, collaborate on activities, share remote desktops, maintain relationships with clients by providing remote support, take notes, and much more. 

How can companies make an employee stay when the technology is on the side of employees? By making them feel worthy and letting them decide the way they want to work. What will be the outcome of this activity? The employees will stay focused and will make sharp decisions as they are motivated to do productive work. Here we will discuss Agile Working and Flexible Working and the differences between them.

What is Flexible Working?

Flexible Working is an employee-centric approach. Also known as Flexitime, it gives an employee the choice of working from wherever they want, whenever they want. It refers to a request made by an employee for an alternative working pattern from the ordinary 9-5 job. This option is inclusively given to employees according to their needs, such as parenting, study, and caring responsibilities. 

Flexible Working includes: 

  • Part-time work, where someone works fewer hours compared to the full-time hours set by their company 
  • Compressed hours, where full-time hours are worked over a short period of time, for eg. working for 4 days full time instead of 5 days per week, resulting in a day off per week. A lot of people are now looking at this option (4 days working week) for increasing work productivity and reducing stress. People are ready to work 12 hours for 4 days just to reduce the workload and get an extra day off apart from the weekend.
  • Job Sharing – This is an interesting aspect of Flexible Working. Here 2 persons share their job and workload for the same position. For example, two persons will be hired for the same position where they will be paid half of the amount for half of the time that they dedicate to the job. This particular policy is helping a lot of people to start their careers again.
  • Remote Working – This is the most revolutionized thing that has happened to the corporate culture. You don’t have to come to the office for work. You can work from home or any other location apart from the office.
  • Flexitime – This option allows the employees to choose their own working hours instead of working 9-5. They just have to be present for some important hours of the day and the remaining they can adjust by themselves. 

Benefits Of Flexible Working

There are a lot of benefits of Flexible Working for both employees and employers. The employees feel more valued and less stressed whereas the employers get benefitted from the increased productivity of the workforce. Some of the benefits are stated below: 

  • Improves Retention – Flexible working makes the employee feel valued and listened to. This helps employers to retain their top talent and reduce the attrition rate.
  • Attracts Top talent – The persons at the top in any company require flexible working as they are bound to commitments with their family and people around them. This flexibility of working is what attracts them towards any new company as they are already having great packages. 
  • Improves Diversity– The flexible approach improves diversity as employers can hire from a vast pool of employees across the world.
  • Cost-Efficient – If the employees aren’t coming to the office, then a lot of expense is being saved.
  • Eco Friendly – Fewer employees in the office means less usage of resources like electricity, vehicles, and everything. Hence, less wastage of resources. This is an eco-friendly option.
  • Increased Employee Engagement – When employees are at their home, they are more relaxed and hence they engage more compared to the office where they have to sit in front of the screen, willingly or unwillingly.
  • Increased Productivity – Working on your own terms gives a different sense of freedom and this thing is responsible for the increased productivity in employees.

What is Agile Working?

Agile Working is organization-centric. It mainly focuses on the whole organization rather than a single employee. Agile Working creates the flexible environment of working from anywhere and deciding your working day for the whole workforce. It gives autonomy to the organization and all of its employees to get the work done as per their way. It is mostly about bringing people, process, time, technology, and everybody together to get the work done within the guidelines but without any boundaries.

Agile Working makes the employees flexible but it demands the impact as a whole. The main aim behind this approach is to create friendly, efficient, and effective organizations that provide work satisfaction to their employees. 

Benefits Of Agile Working

Agile working focuses on getting the job done rather than working flexibly. It is a change in mindset as a whole to increase productivity, and work effectiveness. This approach will create more interactive and productive employees who own their work and mistakes rather than denying them. It can also increase the freedom and sense of entitlement for the workforce. 

Differences Between Agile Working and Flexible Working

Agile working requires a lot of commitment from the management and staff whereas in flexible working an individual is responsible and hence it is easier to implement.

Flexible working is more employee-centric whereas Agile Working is organization-centric where the mission is to make the workplace more efficient and effective.

Agile working is designed to benefit both employers and employees as it is performance-based whereas in flexible working, only the employee will be benefitted.

Flexible Working is a habit change for an individual but Agile Working is a mindset change for the whole organization to derive a similar goal. The ownership factor comes into agile working whereas it isn’t like that in the Flexible approach.

Agile working encourages face-to-face meetings whereas this isn’t the case with Flexible working.

To conclude, both approaches have their own challenges but they share the same goal, i.e to make work easier and more productive. It needs a cultural shift in flexible approach whereas it needs trust and flexible infrastructure to make the agile approach work. Both approaches have their own pros and cons. It’s up to you which approach you choose based on your organization.

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7 Writing Tools to Increase Your Productivity as a Blogger

Writing content is mostly a rewarding activity for writers. It allows writers to educate themselves while educating others. In particular, several people are actively trying to make a living through writing. The occupation of choice is mostly blogging. As a result, many writers spend most of their time creating blog posts for their blogs and others.

If you are a blog writer, you may require a lot of strength to create new articles. Nonetheless, writing blog content can be demotivating. You can significantly boost productivity by using a handful of writing tools. In this article, you will learn about 7 writing tools to increase your productivity as a blogger.

Grammarly

When writing content, spelling and grammatical errors will surely occur. This problem can become a significant issue for a blog writer. In particular, it gets challenging to keep up with mistakes when you have a lot of content to write. A few errors can sometimes be impossible to spot. With the help of Grammarly, you can easily and quickly spot these mistakes.

Grammarly is a robust writing tool that lets you correct grammar, spelling errors, and content structure. Also, you get to run plagiarism checks on the content. This tool enables you to restructure writings using different modes. However, you can only access most of these features by buying a premium subscription. Nonetheless, you can edit written content while using the free version. You may want to hire someone to write your essay for your writing needs with a service like GrabMyEssay. You are sure of getting quality content from this platform.

Hemingway App

Like Grammarly, Hemingway is another spelling and grammar error detection and correction application. It allows bloggers to handle mistakes of different forms. In addition, you have the option of swapping one form of a word for another to prevent monotony. Named after the famous American novelist Ernest Hemingway, Hemingway is a significant competitor and alternative to Grammarly.

Hemingway App gives you two modes (write and edit mode). There is also a sidebar that allows you to identify overuse of:

  • Adverbs;
  • Passive voice;
  • Complex sentences;
  • Hard to read sentences.

However, the free version only offers you access through the browser. You will need to pay a fixed amount to access the desktop or Mac option.

Asana

Asana is a tool that helps you to manage projects and tasks. It gives you the ability to manage and track the work you do. In addition, you get to schedule projects and tasks with timelines and deadlines. These options and features let you stay on top of the articles you need to create. You can also use the different modes to see your daily workload. Similarly, you can see exactly how each project is moving.

If you have other writers contributing to your blog(s), you can also assign milestones to them. You also get to track their progress along the way. Asana gives you access to limited features unless you subscribe to premium or business plans.

Zapier

Zapier is another productivity tool. However, it is completely different from Asana. It lets you connect two or more processes. Once connected, you are able to automate each method, which eases workflow. As an example, you or your team can schedule and publish blog posts directly from Zapier. The good part of this platform is that it is compatible with several popular applications. Like most productivity applications, you require a subscription to get the most out of this software. Also, there are various types of subscriptions to choose from, depending on your needs.

Pocket

Writing is one task that requires a lot of concentration. Therefore, you may not write quality content without a conducive environment. In the event you do, you are likely to create poor-quality articles. Pocket is an application that helps you focus. It also helps increase your creativity. Therefore, you have the option of writing and saving content as a draft with Pocket. After some reflection, you can review each draft and make improvements. Pocket gives you the chance to organize all your content by adding categories and tags.

Draft

Draft is a writing application. It is available on iOS and Android. Unlike most writing tools, this app gives you excellent features for free. However, you need to pay a subscription to access the pro version of the application. Draft allows users to track the number of words they write within any given day. So, bloggers that struggle with productivity can organize their work with this tool. As a writer, some options allow you to set the goals you want to achieve. You instantaneously receive an email once you reach your intended daily goal.

Feedly

Keywords are the backbone of blog writing. Your blog needs keywords to rank on search engines. With the help of keywords, search engines’ crawlers grade and place content accordingly when people conduct searches. Therefore, you need to create unique content all the time. You can only write content based on keywords through keyword research.

With Feedly, you get to access an extensive database of blogs and websites in different niches. Therefore, this tool allows you to access the latest trends in any topic or industry without needing to search through the internet. Writing content based on trending topics can get your blog a lot of exposure.

Apart from keyword research, you are able to access the strategies of your competitors. Like most productivity applications, you will need to subscribe to the pro version to access the best features.

Conclusion

Productivity is an essential aspect of writing. It gives you the chance to create excellent content with ease. In addition, these tools help you stay motivated and in the mindset to write articles and blog posts. Some of the 7 writing tools to increase your productivity as a blogger are:

  • Grammarly
  • Hemingway App
  • Asana
  • Zapier
  • Pocket
  • Draft
  • Feedly

You get to become more productive when using any of these applications.

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5 Crucial Skills that are Needed for Successful AI Deployments

Artificial intelligence has evolved into one of the most awe-inspiring technologies in recent years. Gradually, this powerful technology has made an enormous place in the business world.

According to research, the AI market value is expected to reach $267 billion by 2027. Moreover, 9 out of 10 leading businesses have investments in AI technologies. But, less than 15% deploy AI capabilities in their work. This is because AI deployment is a huge challenge. 

The demand for professionals possessing enormous AI capabilities and suitable professional degrees is much higher than the availability. Even those who have studied AI in their college, don’t always possess mastery in this area. The lack of resources and suitable infrastructure are two prominent reasons for the same. 

However, sometimes those who self-learn from resources such as books, online courses, etc. develop better AI capabilities than their college-educated counterparts. This gives rise to the very important question, “How to determine whether a candidate possesses the skills required to become a true AI deployment asset?”  This blog will help you with this challenging task in today’s scenario. Now, let’s proceed to discuss the 5 crucial skills that are needed for successful AI deployments. 

5 indispensable skills required for excellent AI deployments

1. Abilities to learn, adapt and match strides with the advancements happening in the field of AI: 

Technology is ever-evolving and AI is no exception. The secret to being competitive in this highly technological and evolving world is to upgrade yourself consistently. Similarly, if your organization aspires to excel in the field of AI deployment, it should be equipped with AI professionals who possess the ability to learn, adapt and match strides with the advancements happening in the field of AI. New algorithms, tools, strategies keep emerging in the field of Artificial Intelligence

If your competitors use the latest algorithms but your AI team doesn’t possess the caliber to learn and use them, obviously you’ll lag behind. Having said that, you should examine whether a new hire or the members of your AI team possess self-improvement and consistent learning skills. Now, the question that arises here is how to examine the learning abilities of a candidate? The following are some pointers to help you with that.

1.1. Determine the additional certifications a candidate has achieved: 

One of the clearest indicators of a candidate’s learning abilities is the additional certifications he has achieved. Only those who are passionate about learning to undertake the journey of learning additional skills. A majority of individuals only learn what is taught to them in college and expect to get hired on that basis. But, passionate learners don’t stop at college learning, they expand their skills and obtain a clear edge over their competitors. 

1.2. Examine their willingness to accept others’ opinions: 

Those who possess good learning abilities are open to accepting others’ opinions. They don’t get fixated on their opinions and beliefs. They stay open to new ideas, perspectives and are willing to change their opinions if they learn something new. 

To evaluate the willingness of a candidate to consider others’ opinions, you can ask him some questions. One example of such a question is, “ Have you ever had a disagreement with a team member? If yes, what did you do or how did you deal with it?” 

Further, when it comes to your existing AI team, you can determine the willingness of your employees to learn by carefully watching how they deal with disagreements or how they respond when you try to teach them something new.

1.3. Ask about future endeavors: 

This is one of the best ways to determine someone’s passion for learning. Ask about his future endeavors. If those consist of something to learn or gain expertise at, the candidate or team member is definitely dedicated to the expansion of his knowledge. 

2. Industry expertise with domain and sector knowledge: 

Along with excellent knowledge of AI operations, algorithms and tools, there is something else that your AI deployment team will need to succeed. It is- industry expertise with domain and sector knowledge. It is only when your AI experts have significant knowledge of your industry and domain that they can devise accurate algorithms to bolster your business. Without proper knowledge of your domain and sector, their algorithms might be more complex than required. 

Insensitive sectors such as healthcare, these complexities can even be dangerous. Errors and misinterpretations can put people’s lives at risk. Given that, it is best to hire those AI experts who know your industry and the intricacies involved in your domain properly. Even if they don’t, it will come down to their learning ability when it comes to being a great fit for your AI deployment team. A good learner possesses the capabilities to learn effectively and excel under any circumstances. 

3. Governance skills: 

AI bias is one of the major issues that need to be addressed when it comes to AI deployment. For example, it is crucial that the identity verification processes work well without any discrepancies for everyone without any bias based on gender, race, religion, ethnicity, etc. If AI biases exist in your products, services, or other machine tools, it is obviously unfortunate and may take your organization downhill rather than uphill.

 To minimize AI bias, it is important for AI teams to possess governance skills. Also, AI teams can use governance framework tools to enhance their decision-making skills and get rid of all biasing tendencies. The success of AI in the future depends on to what extent discriminatory and biasing tendencies can be eradicated. Given that, your AI deployment team should be well versed with AI bias and possess governance skills. 

4. Communication skills: 

AI deployment teams should possess excellent communication skills. Why is that so? Good communication is what helps team members interact effectively and produce the desired results together. Imagine, if your AI team lacks effective communication, can it’s functioning ever be smooth? The answer is obviously a big no. Strategic planning, discussion, and nearly everything require good communication skills. 

Moreover, everyone doesn’t possess technical expertise in AI. Given that, when interacting with your clients or non-technical members of the team, AI engineers should be able to explain things to them in a non-technical yet well-understandable manner. That is why your AI deployment team should possess excellent communication skills. You should definitely analyze a candidate’s communication skills before recruiting him. Even if he doesn’t possess good communication skills, but has good knowledge of AI and an ability to learn quickly, you can work on enhancing his communication skills after hiring him. 

5. Thorough knowledge of compliance practices: 

Artificial intelligence is a tremendous technology. It has a vast wingspan with immense possibilities. If the usage of AI is not bound by certain rules and regulations it can pose a huge risk to individuals, groups, and even society. AI can even violate the basic rights of individuals. For example, resume screening based on AI tools that are biased towards certain backgrounds and religions may definitely pose a threat to individuals from minority groups. 

Given that, it is essential to bind the usage of AI with certain rules. Authoritative rules come in 0multiple forms. There are International laws, country laws, and regulations set by companies on their own. Your AI deployment team should possess thorough technical knowledge of compliance practices. It is with this knowledge that they can help you stay secure legally when it comes to the usage of AI. 

Artificial Intelligence has become one of the trending technologies in the business world today. To make the most of this awe-inspiring technology, it is crucial for you to build a skillful AI deployment team. For this, you should know exactly what skills do AI deployment engineers need to possess to function effectively. The above-mentioned listicle contains the most important skills required for successful AI deployment. Don’t forget to consider them when hiring AI engineers. Wish you All the Best and immense success in your endeavors. 

The post 5 Crucial Skills that are Needed for Successful AI Deployments appeared first on noupe.


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