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Being a marketer means using a lot of innovation in order to get your brand’s message across, but you need to be careful about crossing the line between innovation and copyright infringement. In this article, we’ll share five tips for staying on the right side of copyright infringement law.

Marketing is a creative business, and proactive marketers are often required to think outside of the box when it comes to creating effective ads and messages while saving money. While this is necessary, copyright lawyers may be finding that marketers are either deliberately or inadvertently breaching copyright laws.

In this article, we’ll be sharing eight tips for avoiding copyright infringement as a marketer.

What is Copyright Infringement?

This is the term for when somebody uses or shares work that belongs to somebody else, and which is protected by copyright law. Copyright protects a person’s intellectual property, and unlawful use can result in legal action in some cases.

Tips to Avoid Copyright Infringement

Some examples of how to avoid copyright infringement in various media include:

1. Social media

Social media often makes up a sizable chunk of your overall marketing and, as such, it’s important to get to know the platforms that you’re using. Each platform, for example, Facebook, Twitter, and YouTube has its own set of rules and regulations when it comes to content. Familiarising yourself with these will help you to stay on the right side of the law.

2. Photographs and video

No social media marketing campaign is complete without photographs and videos. Marketers will often make light work of searching the internet for appropriate images before quickly copying or downloading them for use in their campaigns. In many cases, a marketer will assume that, if a photograph is not watermarked then it’s up for grabs, however, this isn’t necessarily the case. 

Before copying and using any photograph or video, it’s the responsibility of the marketer to find out if copyright applies – in which case, they will need to contact the owner of the work to request permission. A safer option is to use a specific site that offers royalty-free photographs, such as Unsplash.

This can protect you against possible copyright infringement issues. However, you may find that the images that you use are also being used by a large number of other businesses.

3. Plagiarism

Creating content for marketing campaigns will often involve quoted content from other people and websites. Largely speaking, it’s absolutely fine to quote content from others.

However, you should always credit this as appropriate – for example, by crediting the owner by name or by linking to the original content. The latter can be done quickly and easily by creating a hyperlink.

4. Music

Just like written content, photographs, and videos, music is classed as intellectual property and is, therefore, ‘owned’. Music can be a great way of adding depth to a marketing campaign, but it can also land you in legal hot water.

This month, Prime Minister, Liz Truss, caused a stir when she used a track by M People for a political event, without permission. In almost every case, a piece of music is subject to copyright and, therefore, you must gain permission from the owner to use it in your campaign.

Failing to do so, can result in your post or campaign being removed or, in some circumstances, legal action which can be costly for your brand in terms of finance and reputation. If in doubt, it’s best to use a site such as Stripe to secure music for your marketing efforts. 

5. Celebrities

A surprising number of marketers take part in the dishonest practice of claiming support for their brand from celebrities or high-profile persons. They often do this under the mistaken belief that it doesn’t do any harm and that nobody will find out.

In reality, celebrities employ teams of people whose job it is to scour the internet for mentions of their name in order to identify the use of that name without permission. Because of this, marketers rarely get away with doing this. 

This was the case with television personality Esther Rantzen, who discovered that a CBD company was claiming that she not only supported the brand but was actively involved with it. Ms. Rantzen was entirely unaware of this improper use of her name until a relative came across it whilst browsing the internet. 

Unlawful use of a person’s name can potentially damage their public reputation. Because of this, unlawful use of a celebrity’s name will result in legal action against you and your brand – something which can severely harm your brand’s own reputation. The only way a celebrity’s name should ever appear in your marketing is when you have that person’s express permission to do so. 

Staying on the right side of the law

As a marketer, there are plenty of ways in which you can add creativity to your campaigns without infringing copyright law. As well as keeping you out of trouble, using original photographs, videos and content will add a unique dimension to your brand and help you stand out from the crowd.

Should you wish to use intellectual property belonging to somebody else, it’s vital that you always acquire permission – and make the payment if necessary – to ensure that you are not putting your brand in harm’s way by infringing copyright laws.

The post 5 Tips to Avoid Copyright Infringement as a Marketer appeared first on noupe.

To attain success in any industry, you need to establish a personal connection with prospects. The same stands true for real estate agents who need to build strong relationships with their current and potential clients to stay in the business. A few years back, the most reliable and easiest way to create those connections was by phone calls or messages. However, most of those calls went unanswered. 

Fortunately, with the evolution in marketing strategies, real estate agents now have a more effective and result-driven tool- videos. Over 93% of agents prefer emails to communicate with their customers and promote their properties. However, only one-third of them use real estate video marketing to make their emails powerful and showcase their listings.

Sharing Videos in Emails Is a Good Idea

According to a study, for 97% of marketers, video marketing has increased user understanding of their goods and services. Moreover, 76% of them have agreed that videos surely increase sales by driving more traffic to the website and engaging prospects for longer. Hence, ensuring quality leads and improved sales. 

Yes, videos are simple to play, where users just have to click a button and they can enjoy a beautifully-shot clip of listings. But, the primary benefit is that it makes them feel connected to that brand. 

No wonder videos can generate 403% more inquiries and compel 85% of homebuyers to buy properties from the agents who share videos of their listings. Email marketing strategy supported by videos can make you stand apart from the crowd by adding a unique element to your promotional campaigns. 

Importance of Videos in Real Estate Business

Real estate is a business that purely works on your strengths and video campaigns give you that opportunity. You can showcase the best features of properties and highlight all the details in a video. Moreover, the videos attached to your email signify that you follow the latest marketing trends and are willing to put in your best efforts for your clients. 

You can use this clip of a few minutes to influence your prospects’ buying decisions by selling them directly. According to a survey, videos help real estate agents get 81% more replies, convert 68% more leads, and get 56% more referrals. Also, it increases the click-through rates of emails by 96%. 

Types of Videos to Include in Email Marketing

An effective video marketing strategy comprises different types of videos that target diverse customers. These videos include:

Listing Video 

Create a touring video of the property, highlighting all the features, rooms, amenities, and neighborhood. This is the perfect mode to show off the best listings. 

Educational Video

Prospects often face numerous challenges while buying a property. So, you can help them through videos that give them insights into key concepts, answer their queries, and educate them. 

Neighborhood Video

Nearby locations and surroundings play a critical part when deciding on a property to buy. Thus, share videos that give a sneak peek into the neighborhood, including restaurants, markets, schools, and community so that prospects know the potential area they are moving into. 

Customer Testimonial Video

There is no better way to build a brand image than successful client stories and word-of-mouth referrals. Create real estate listing videos with interviews of your existing clients and share their journeys to convince new customers that you are a reliable and driven real estate agent.

Open House Video

When prospects visit a property, make a video of their reactions and reviews. Also, show each feature of the listing and community to give that exclusive feeling to your leads.

Tips to Improve Your Video Email Marketing Strategy

Here are a few out-of-the-box ideas to ensure successful video marketing for real estate agents. 

Mention ‘Video’ in the Subject Line

Video is a powerful marketing strategy and it can generate excellent results when used the right way. A study revealed that 73% of buyers are likely to buy from real estate agents who include video content in their marketing campaigns. Videos are fun to watch and help prospects assess the property before they visit the place. Whether you are targeting renters, landlords, homeowners, or homebuyers, dropping a video in the inbox would grab their attention. 

Make sure to add the word ‘video’ to the subject line so prospects know it’s not a random marketing mail. The subject line is the first impression on recipients and it should compel them to check their mail. Moreover, you can inform them via a message to check their email, and once they open the video, it will tick another goal for you. 

Answer Frequent Questions from Prospects

Your property video marketing campaign should just aim at promoting your business but also focus on potential buyers and their needs. As an expert in the industry, you must try your best to resolve their doubts, no matter how bizarre or small they sound. You can host a Q&A session every two weeks to answer all the questions of your clients. This will also assure them of your proficiency, honesty, and credibility. Moreover, it will create a platform for you to directly interact with the target customers, educate them, and promote your listings. 

You can also mail them Q&A videos to understand if your potential clients prefer such content. This will pave the way for you to build stronger relationships with them. 

Create Follow-up Videos

Writing a follow-up email after every client meeting or discussion can be daunting and time-consuming. Hence, it’s time to switch from the traditional method to a modern and efficient one by creating videos. All you have to do is create a friendly video that sounds genuine and builds trust. Once they visit a property, send them the video within the next few days to show you care about their opinion and views. Also, it will assure them that you want them to find their dream home. If you can collect interesting information to personalize the follow-up videos, then this lead-generation real estate marketing technique can work wonders. 

Business Analytics

Analytics has become an integral part of every business across all industries. It shows companies who are interested in their emails when they opened their videos, and how did they react to them. So, integrate email analytics into your marketing campaign to get regular market updates. It will help you refine and redesign your marketing activities for better results. 

Conclusion

Video marketing is rapidly catching up with other marketing techniques and in no time, it will have an edge over others, especially in the real estate industry. The greatest news is it’s an economical promotional method that can generate excellent results. It provides a platform for you to reach a wider audience, talk about your listings, interact with prospects and answer their queries, and share your success stories.

The post Video Email Marketing Can Boost Sales for Real Estate Agents appeared first on noupe.

Maximizing social media channels has become a buzzing topic across all industries. From B2B SaaS to DTC retail to local mom-and-pop shops, everyone wants a slice of the social media market pie.

And we can see why.

In 2021, over 4.26 billion people used social media around the globe — a number projected to increase to nearly six billion by 2027.

In other words, there’s a limitless supply of marketing and relationship-building opportunities on social media.

If you’ve decided the time to make the most of your channels is now, then you’ve come to the right spot. In today’s article, we’re sharing some of our best tips for maximizing social media channels to increase brand awareness. 

Grab a notepad and a pen, and let’s get started.

1. Use a multichannel approach 

Nearly 91% of retail brands use two or more social media platforms to connect with their target audience. 

But here’s the deal — if you’re going to spread your eggs across multiple baskets, make sure you choose the right ones for your business. 

In other words, stick to only building a presence on channels that your audience uses most. 

For instance, if you sell one-of-a-kind virtual fashion pieces, you’ll likely focus on channels that target the younger demographic, such as Snapchat, TikTok, and Instagram. If your company sells space in a colocation data center, you’ll likely focus on channels that thrive in the B2B sector, like LinkedIn, Twitter, and Facebook. 

Whatever the case may be, be sure to find out:

• What channels your audience uses and why
• How often they frequent said channels — bonus points if you can dig up specific days and times
• What kind of content they devour on social media 
• What messaging and style preferences they have

Once you’ve chosen your dedicated social media platforms, strategize ways to integrate them with other marketing activities, such as blogging, email marketing, and guest posting.

For instance:

• Add a call to action (CTA) at the end of blog posts inviting readers to follow you on social media 
• Set up an email sequence that highlights user-generated content and customer stories you’ve collected from your social channels 
• Invite email recipients to follow you on social media in your email signature line 
• Use thought leadership insights you’ve shared on social media as screenshots and examples in your guest posts

2. Befriend data 

Whether you’re getting ready to sell your company or you’re just interested in improving your lead scoring process, leveraging data can help you set yourself up for success. 

So, how do you do that exactly? 

Create a data pipeline. 

While it may sound fancy, a data pipeline is just a compilation of information from a variety of sources that you analyze for marketing purposes. 

With a data pipeline, your business has a centralized data source allowing you to get a more robust view of your audience and make data-driven decisions. 

In other words, you have insights at your fingertips you can leverage to boost your social media presence. 

For instance, your data might show you that your audience values encouraging content. Or, your data might reveal that your audience is curious about NFTs and virtual goods. 

Whatever the case may be, you can use centralized data to learn more about your audience’s:

• Pain points and needs
• Social media purchasing habits
• Content preferences 
• Social media activity 

You can then turn those insights into action by improving your social media strategy as you discover more about your audience.

Psst, feeling overwhelmed by the thought of gathering your own data? Consider opting for a Customer Data Platform (CDP) that can do the heavy lifting for you. 

3. Plan thematic caption sequences and batch your content

Our third tip is probably our favorite. 

Why? 

Because it includes the formula every brand needs to deliver valuable and engaging content on social media — consistently.

Yes, we’re nodding to the hardcore truth that consistency is vital to: 

• Discovering what kind of content performs best on social media 
• Developing an understanding of your audience’s questions, needs, and concerns
• Positioning yourself as an industry expert
• Building trust and loyalty with your audience 
• Understanding how to course correct when your strategy goes awry 

So, what’s the secret formula brands need to win on social media? 

First, plan thematic caption sequences. Then, batch your content. 

If you’ve never heard of planning thematic caption sequences, it just means choosing a series of caption themes (based on your goals and target audience) and rotating them out. 

For instance, the caption themes you rotate might include:

• About me
• Behind-the-scenes
• Offer pitch 
• Encouragement
• Value-driven
• Humor 

Or, you might choose:

• Brand story 
• Sustainability tips 
• Company wins
• News 
• Specific offer 
• Industry insights 

Let’s take the second example list and explore this a bit further. If you decide to post on social media Monday through Wednesday, then your caption theme list for the month would look like this: 

• Monday: Brand story
• Tuesday: Sustainability tips 
• Wednesday: Company wins
• Monday: News 
• Tuesday: Specific offer 
• Wednesday: Industry insights 
• Monday: Brand story 
• Tuesday: Sustainability tips
• Wednesday: Company wins
• Monday: News
• Tuesday: Specific offer
• Wednesday: Industry insights

See? Pretty easy.

Next, choose visual product themes to rotate along with your caption themes. 

Taking the second example, your visual product themes might include:

• Candid photo of staff, management, or work location
• Professional custom photograph of plants, trees, oceans, or general nature scenes
• Custom text and announcement image  
• Visual clipping or infographic from reputable news source 
• User-generated image showcasing company product
• Visual clipping or infographic from reputable industry source or peer-reviewed journal

Once you’ve laid all of that out, use a social media management tool to create your captions, upload your images, include your hashtags, and schedule your posts in batches. Aim to schedule your content at least 30 days out. 

If you’re using an in-house marketing team or going the DIY route, lighten the load by getting access to caption templates and professional images through a membership with Social Curator.

4. Build in time for daily community engagement 

With internet users spending on average 147 minutes per day on social media, building in time to communicate with them is vital.

If you’re worried you can’t invest too much time on community engagement, remember it’s more about quality and consistency than quantity. In other words, it’s about the quality of the time you put in and the discipline to show up every day — even if it’s just for 30 minutes a day. 

If all else fails? Hire a virtual assistant and train them on how to engage with your audience on behalf of your brand.

Here are a few quick tips to help you stay active and engaged with your audience on social:

• Respond to comments and questions as soon as possible — bonus points for sharing tips and resources, too
• Leave comments and questions on your audience’s posts — bonus points for leaving words of encouragement and sharing personal experiences 
• Initiate questions, quizzes, polls, and sliders in Stories
• Show up for live video Q&As
• Post and respond to thought leadership content on LinkedIn

5. Give users a reason to pay attention to your brand on social media

Sometimes your audience needs a little extra incentive to pay attention to you on social media. 

So, give them a reason to by putting some more oomph into your posts. 

Here’s how:

• Share tremendous value: Give your audience advice, tools, tips, and tricks on the topics that matter most to them
• Utilize giveaways: Reel your audience in with irresistible prizes they can enter to win
• Give out freebies: Share free downloadables, guides, and ebooks 
• Use storytelling techniques: Paint a picture and hook readers with real, meaningful stories — bonus points for drawing on emotion or weaving in humorous content

Wrap up 

Maximizing social media channels is a key topic of discussion across industries worldwide. 

With increasingly more users joining social media platforms, it’s no surprise brands are motivated to grab their slice of the market share. 

And with a limitless supply of social media marketing and relationship-building opportunities, social media will continue to play an integral role in connecting brands with customers. 

If you’re ready to make the most of your channels, we hope the best practices we shared will help you increase brand awareness and build lasting customer relationships. 

For quick reference, here’s another look at the tips we shared:

• 1. Use a multichannel approach
• 2. Befriend data
• 3. Plan thematic caption sequences and batch your content 
• 4. Build in time for daily community engagement 
• 5. Give users a reason to pay attention to your brand on social media 

And that’s it for today! Now go forth and nurture your social media audience, friends.

The post Relationships 101: Tips for Maximizing Social Media Channels to Increase Brand Awareness appeared first on noupe.

Text messaging has become one of the most popular modes of communication, and it’s not just for teenagers or young people who have grown up in the information age. Texting has also become an effective marketing tool for businesses across myriad industries.

Step up your PT marketing plan with text messaging, and take advantage of one of the simplest ways to keep in touch with clients and prospects. When you reach out to clients on their digital devices, you increase the likelihood of getting a response, growing your practice one message at a time. Read on to learn how to use texting to your advantage.

Keep it Simple

Texting is convenient because people today typically keep their phones or devices within arm’s reach. You can maximize your texting outreach campaign by keeping your messages short and sweet. 

Most people react to text messages in the same way they interact on social media—long messages are generally considered a turnoff. Wordy messages coming from an unknown number are likely to go unread and be deleted. To use texting successfully, let them know who you are and get right to the heart of their needs with just a few sentences.

Be Relatable

A down-to-earth message can go a long way in making text recipients feel like you understand them. Start with a short greeting that includes your practice name. If you’re reminding them of an upcoming appointment, be sure to tell them you look forward to seeing them. To promote a special deal, or a new product or service, phase your message as an invitation to take advantage of a great opportunity.

Incorporate Healthcare SEO

Getting more real-time engagement with your clients and prospects is not the only advantage of texting. You may also get a bump in your overall search engine optimization (SEO). As recipients read your messages and click on the embedded links, it will drive more traffic to your website and other online assets.

Be sure to include links to your articles, landing pages, and website, to entice readers to engage with your content. The more visitors you have, the more relevant your practice will appear when it comes to Google ranking.

Use a Texting Schedule

One message is not enough to nudge your recipients into action. You need to court them over time, with the right messaging at the right times. The best way to do this is to create a texting schedule. Sending messages too often might annoy some people, and sending them too infrequently may cause them to forget about you.

Spread out your text messages no more than seven days apart. If you have an upcoming event or appointment, you can temporarily increase the frequency of texting until your last reminder prior to the event.

Time Your Messages Well

The last thing people want is a marketing call or message during dinner, late at night, or early in the morning when they’re getting geared up for work. The best times to send text messages are generally between noon and 3:00 pm. Weekend afternoons are also considered especially good times, since most people are free then, and more likely to read and respond to your messages.

HIPAA: Protect Client Data No Matter What

Whenever you share your client’s data over an electronic medium, you need to maintain compliance with HIPAA standards. Texting is no different. Make your clients aware that you are doing everything you can to guard their protected health information, and be sure to include automated consent forms before releasing their health info via text.

Put Texting on Autopilot

As a business owner, you understand the power of automation and the importance of streamlining your activities. For texting, use services like Front.com that let you schedule and send text messages using your email. Automated texting makes things easy for your employees who are already online all day to send and respond to text messages without switching devices. 

Front.com will keep a record of all text conversations for you, and store them all in one place for easy access. That way, if a client communicates by text with different employees, your staff can pull up their records to get all the info they need.

Get Ready to Engage

Texting shows recipients that you are available to listen to them and address their questions and problems — so long as you are responsive. Think about delegating the task of replying to texts to a trusted staff member, so clients’ messages get a response as soon as they come in.

Most people use texting to quickly volley questions and answers between parties, so provide your designated texter with a cheat sheet of quick responses. When a client requires a more in-depth response, that’s the perfect time to invite them into your practice for a consultation.  

Scripts Make Things Easier

Scripts are a great tool for automation that helps you streamline text messaging with your clients and prospects. Maintain a list of common answers to frequent questions that your staff can refer to for quick responses. Provide cheat sheets or handy cue cards to make it easy for your staff to respond within the ideal 10–15-minute window.  

Analyze Your Results

Use analytics tools like PatientPop to keep track of your campaigns, and to identify which links are generating the most clicks. With this information, you can see which promotions, times of day, or messages are most appealing to recipients.

Contact the Pros for Help

As patients’ preferred modes of communicating evolve, your physical therapy marketing strategy should be flexible enough to keep pace. The pros at Clever Solution are web development experts who can help you cultivate a stellar text marketing strategy that helps you grow your practice.

The post Healthcare: Use Text Messaging to Grow Your Practice appeared first on noupe.

The cloud has probably impacted the future of business more than any other single factor. When attempting to effect a digital transformation from traditional on-premises hardware, the 24/7 data availability undoubtedly is of tremendous benefit, but a constantly moving perimeter brings with it increased security challenges.

If there is one thing that the Covid-19 pandemic taught, is that with increased operational flexibility and remote work, attack surfaces, insecure data transfers, and even compliance issues also increased tenfold. Security challenges to physical business premises also increased with either ill-intentioned incursions or health and hygiene issues.

The importance of cloud security is now front and center for any website designer or developer. Building and managing a web design service can be challenging as it is, but any service needs to focus on a client’s needs and be able to customize offerings. 

Integrated cloud security systems become fundamental in web design and development because even a single intrusion can create havoc for a client and have repercussions for your own design business. You may lose clients and even be penalized in search results.

What Is a Cloud-Based Security System?

When considering cloud security, we are referring to a variety of technologies and procedures that have been formulated to protect a business against both internal and external security threats. With the digital transformation of businesses across the globe and the increased use of cloud-based tools, the security of technology becomes a necessary part of any business infrastructure.

The technological optimization of business organization brings with it new security challenges. Undoubtedly, cloud-based tools improve both the capabilities and flexibility of a business’ on-premises physical structure, but if these capabilities are not secure, there can be grave consequences. 

10 Key Reasons to Select Cloud-Based Security Solutions 

1. Data Security

Data security is one of the top issues, if not the number one concern, for both companies and consumers. The protection of privacy and personal as well as financial data is the basis of trust between a company and its clients. The increase in the use of personal devices has allowed for an increase in attacks.

Cloud-based security solutions can protect the entire lifecycle of data through encryption, safe passwords, MFA – multi-factor authentication and continually tested backups. The integration of multi-factor authentication featuring several levels of authentication is designed to increase an organization’s level of protection.  

Web designers must protect personal data and payment information from data breaches, data loss, cross-site scripting intrusions, and DDoS attacks whether volume, protocol, or application layer attacks.

2. Threat Management

Cloud-based security will be applied to all organizational endpoints such as access points and ports, applications, devices, etc. Cloud-based solutions will include a central management hub with all security procedures integrated onto a single platform. 

Necessities such as visibility, the monitoring of internet-based security attacks, physical property intrusion, logistical management, access point and video management of physical properties, fire, and smoke detection, can all be managed from a single platform that is directly connected to law enforcement and emergency service providers, and it will be active 24/7 for 365 days a year. 

3. System and Cost Scalability

One of the principal benefits to cloud-based systems is scalability. Security can be scaled to specific needs for security coverage, capacity, and eventual fluctuations in an organization’s demands. The expenses incurred will vary with the organization’s needs. If you have seasonal high traffic, the server capacity will be increased to avoid crashes and meet operational requirements. If the company has a period of scaled back activity, expenses will be reduced as well.

4. Automatic Compliance with Regulatory Demands

Regulated industries and sectors have a constant concern to comply with regulatory requirements, updates, and modifications, especially when dealing with privacy and data security. Cloud-based security systems are continually updated to comply with federal and local regulatory requirements. 

5. Technological Support

A principal and debilitating problem with physical onsite security solutions can be a complete system failure and the amount of time required for repair. Cloud-based security solutions can keep a system up and functioning even if single components may fail. The constant technological monitoring, failover protocols, and geo-redundancy are all designed to avoid system failure and interruption. System monitoring permits host providers to address problems immediately.

When designing, a complete support system needs to be integrated affording clients 24/7 protection. Building in redundancies can ensure that a clients web service is always up and running with built-in preventative security measures. A specific process has been designed into the system to step in and repair any potential security challenge.

6. DDoS -Distributed Denial of Service

Ill-intentioned hackers target an organization’s computer system by flooding it with numerous requests simultaneously. Websites automatically will slow for loading and risk crashing as request numbers exceed site limits. Cloud-based security systems will look for, identify, and stop bulk traffic that is suspected of targeting an organization’s servers. This means preventing downtime that will inevitably cost a company money. 

7. Updates and Maintenance

One of the principal causes for viruses and malware infections is unpatched software. For many organizations it’s quite difficult to maintain software updated when occupied with daily operations. This allows for disruptions, loss of data, and occasionally falling prey to ransomware. Cloud-based hosting providers install patches and update software continually, meaning organizations will not experience any system downtime. 

Automated updates and alerts facilitate rapid responses to hackers and cybercrime. Security credentials can also be updated without any delay. Cloud-based systems feature advanced automation that can be used to monitor and control workflows and people flow.  The possibility to integrate cloud-based systems with physical location security data will improve an organization’s overall security thus lessening vulnerabilities, saving time, and avoiding attacks that can affect operations.

8. Data Recovery 

Human error, power outages, and natural disasters can all lead to the loss of data. While organizations should be prepared with a Disaster Recovery Plan, that should also be tested at regular intervals, many do not. A cloud-based security system will store data in an entirely different location that benefits from automatic backups and around the clock security and surveillance.

9. Flexibility and Remote Management

The remote management of security tools using cloud-based platforms can also meet physical security needs. Management will be able to access, modify, and offer quick responses to issues that arise. 

Cloud-based systems do not require a physical server. Data can be managed from any location as long as there is an internet connection. Less space is needed at physical premises for an infrastructure that might eventually be compromised due to component failure, natural disaster, or the ill-intentioned. Cloud-based security management facilitates an organization’s remote operations and enables an immediate response to any type of security need. 

10. Integration of IOT Devices and Artificial Intelligence 

Wireless devices vary in capabilities from managing smart locks and RFID door readers, to smart lighting, which can all be managed from a cloud-based security system. Monitoring and sending alerts are rapid and easy. Cloud-based security systems also can host artificial intelligence programs to permit the recognition of specific threats and undesirable behaviors rapidly and alert to security risks allowing for quicker intervention.

In Conclusion

Traditional working methods have been challenged by globalization, technological advancements, and the Covid-19 pandemic. Traditional on-premises hardware alone is no longer up to the challenges posed. Fortunately, the advancement of technology has also provided cloud-based security solutions to contrast threats and mitigate risks management.

While web design naturally focuses on performance, cloud security can no longer be an afterthought. Cloud security now more than ever requires security being built into platforms from day one.

Cloud security design permits customers to maintain a secured IT structure despite adding new capabilities or the rapidity of operations, and they will not be able to be easily or readily bypassed or compromised. Because cloud environments are complex and the speed of applications have increased, incorporating security into development and design from the beginning is one of the best tools available for guaranteeing cybersecurity.

The post 10 Reasons to Choose a Cloud-based Security Solution appeared first on noupe.