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Human Resources are no longer restricted to the back-office, juggling piles upon piles of paperwork. The internet and modern technology have made HR a tech-savvy department. They can use cloud-based HR Software to manage time, hire, offboard, and manage time.

Human resources departments are often a hub of activity. Cloud HR software has made it possible for HR professionals to simplify and reduce administrative tasks such as record keeping and payroll. Instead, they can focus on the issues that will make or break a company’s success in an era of intense competition, such as employee engagement.

This video is a quick refresher course on cloud hr software. This vendor video is great for a refresher or crash course in cloud hr software.

These 10 Cloud Software Benefits Changed the Way We Think About HR

Small businesses who needed automation were the ideal target audience for HR software. It was developed in the late 1990s. As functionality became more sophisticated, innovation began to spread to larger companies.

The early 2000s saw a shift away from “one-size fits all” HR software to specialised systems capable of managing recruiting, training, evaluation and other HR-related tasks. Cloud-based HR systems provide businesses with the computing power they need to thrive and survive in today’s information age.

We’ll show you how cloud-based HR software has improved your workplace.

1. There is less paperwork
2. Performance assessments that are accurate and real-time
3. Employee engagement increases
4. 24/7 Access to Pay and Benefit Information
5. Fast deployment
6. Lower cost HR solutions
7. Security: A new approach
8. Access to innovation is easy
9. How to bring HR up-to-speed
10. Predictive analytics

1. Less paperwork

No more storing employee records inside large file cabinets. All files can be securely stored in the cloud with cloud-based HR software and accessed instantly using apps such as Box, Google Drive, or Dropbox. A cloud-based HR software allows HR employees to search for and print files in seconds.

2. Accurate, Real-Time Performance Assessments

Human Resources has a critical function: assessing employee performance. Assessments used to require a lot of paperwork and required a lot more time to complete.

Cloud HR software allows employees to be monitored in real time. Built-in dashboards, reports, and machine learning enable data analysis. Qandle HR solutions allow the HR team to quickly set up new systems or provide training.

3. Increased Employee Engagement

Cloud HR systems use big data and mobile technology for employee engagement. With Ceridian Dayforce HCM Software, HR is able to send out a pulse survey and collect feedback from employees in just minutes. Cloud HR systems can be used to track hours and manage employee payroll Software.

4. Access to Benefit and Pay Information 24 hours a day

Cloud HR software gives employees access to important information about their benefits and pay anytime, anywhere. They can see exactly how much of their salary goes towards taxes, 401(k) and other benefits.

Employees accessed outdated HR systems via telephone systems. These systems can be slow, may not be accessible at all, may take up more space and not have the same bandwidth as cloud-based HR systems. Cloud HR systems offer constant access at all times.

5. Quick Deployment

It is simple to use and manage HR software as a cloud service. It’s easier to use than legacy or standalone HR systems, according to reviews. As a SaaS provider, HR software is automatically updated and maintained.

6. Cheaper HR Solutions

Cloud-based HR software offers more value at lower upfront costs than traditional HR management software. Cloud solutions are immediately able to generate decent returns once they have been deployed. They also offer better data and time savings. This gives your company more resources to improve products and to increase employee satisfaction.

7. New Approach in Security

Security was not possible before cloud-based HR. Companies need to reconsider how they keep sensitive information secure, as employee records can now be stored digitally. International businesses are particularly concerned about data security due to the EU GDPR law. The GDPR defines personal data and makes companies responsible for protecting employees’ personal information.

8. Steps to Innovation

What happens when your proprietary HR management system becomes outdated? The total cost of ownership can quickly rise with upgrades, deployments, and training. Cloud computing gives startups and large corporations equal access to innovative cloud HR solutions. Cloud computing makes it easy to update existing solutions. Companies no longer have to spend extra on software and technology.

9. Bringing HR up to speed as a Strategic Department

The greatest impact of cloud-based HR software is the ability for HR to communicate with the rest of the organisation. The back-office has always been HR’s home, with a lack of information and poor communication.

10. Predictive Analytics

AI in HR systems is a great tool for employee retention and promotion. AI in HR systems can analyse data from the company and predict who is most at risk. It may reveal a dip in performance due to a lack of training or a problem with the workplace environment, among other issues.

Featured Image by Hunters Race on Unsplash

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Ensuring the store is functioning is essential, but more is needed to remain competitive in today’s market. Therefore, you should optimize every aspect of your business to stay ahead of the competition. One key area to focus on is optimizing retail store operations. 

By streamlining processes and fine-tuning strategies, you can save time and money. Moreover, it helps create a better work environment for your employees and a more enjoyable shopping experience for your customers. 

But with so much to consider, where do you start? 

To save you the trouble, we will share five unskippable ways to optimize your retail store operations and ensure that your store operates at peak performance. So let’s jump in and learn how to take your retail stores to the next level in 2023 and beyond!

5 unskippable ways to optimize retail store operations

1. Automate key business processes to reduce labor dependency

Running a retail business can be challenging, especially when managing time-consuming tasks like emails, expenses, and stock tracking. These tasks can also take your employees away from customers and consume their time.

On average, store managers dedicate 3-4 hours daily to administrative procedures. Remember, time is money! Therefore, to optimize retail store operations, you must focus on what matters and consider automating some of these processes. 

For example, you can leverage these automated tools to reduce labor dependency, such as

• In-store cash-flow management
• Time-tracking 
• Purchase orders
• Payroll management 
• Point of sale (POS) systems
• Inventory management 

This will allow your associates to spend more time interacting with customers instead of being stuck in the backroom.

2. Manage inventory and warehouse efficiently

As mentioned earlier, with the rise of online shopping, customers expect to be able to check if a product is in stock before they head to the store. That’s why it’s crucial for retailers to keep accurate track of their inventory and even predict how much they’ll sell each day.

Luckily, there’s an inventory software that can help retail managers figure out how much stock to order and when. And with auto-replenishment features, managers can even automate some of the work and order new items when inventory gets low.

But keeping track of exact inventory levels can take time and effort. Stores are busy places with products being moved around, making it hard to know detailed what’s in stock. That’s where RFID technology comes in! With an RFID reader, your employees can quickly gather data about all the items on a shelf, which saves a ton of time. In fact, almost all RFID adopters have reported a positive return on investment for at least one use case. So, investing in technology like this can really pay off!

3. Create a seamless omnichannel experience for customers

An omnichannel gives customers a seamless experience no matter which channels they shop from. That means ensuring your in-store operations are just as excellent as your online ones.

Just picture that your inventory management is a mess, and you’re constantly running out of stock. Customers might be disappointed when they come to pick up their purchases. And if your customer service is inconsistent across channels, people might start to feel unsure about the brand’s professionality and look for other options.

But don’t worry. There’s good news! Companies with robust omnichannel strategies actually keep about 89% of their customers, while those with weaker plans only keep around 10% to 30%. So, if you want to keep your customers happy and loyal, investing in a solid omnichannel approach is worth investing in.

4. Gather customer feedback to improve business performance

Want to know another secret to optimize your retail store’s operational efficiency? It’s simple – just ask your customers! Feedback from customers can help you pinpoint areas where your business may need improvement.

For instance, if customers consistently express dissatisfaction with the quality of customer service, retailers can take steps to improve the shopping experience. Retailers have many opportunities to gather feedback from customers, such as:

• Asking for feedback immediately after a purchase
• Requesting feedback after customers interact with a representative
• Following up with customers months after a purchase

By focusing on your customers and their experience, you’ll improve their satisfaction and your profits. In fact, companies that prioritize customer feedback and implement a customer-centric approach are 60% more profitable. So, don’t underestimate the power of feedback – it could be the key to unlocking your store’s full potential.

5. Train your staff effectively to enhance customer service and sales

As the former CEO and chairwoman of Xerox Corporation, Anne M. Mulcahy, once said, “Employees are a company’s greatest asset – they’re your competitive advantage.” 

And it’s true! Your employees are the key to your retail store’s success. They perform day-by-day tasks to keep your business running smoothly. That’s why optimizing your workforce should be one of the top 5 priorities if you want to streamline your operations. 

One effective method to do this is through continuous training and learning programs that give your staff the tools they need to thrive. In fact, many retail employees prefer ongoing training, which shows how valuable it can be for both the employee and the company.

Retailers can invest in specialized software designed for retail workers to make this training even more effective. Mobile-learning platforms are a great example of this, as they provide a convenient and engaging way for employees to learn and retain new information.

The bottom line

With the core elements of retail operations in mind, you can now implement these proven tactics to optimize retail store operations. Whether you are a new online retailer or expanding into a physical store, these strategies will help your business thrive in today’s competitive retail landscape.

If you need additional information or would like to improve your retail operations by implementing these methods, please feel free to contact us anytime. Thank you again for your interest, and we look forward to hearing from you soon!

Featured Image by charlesdeluvio on Unsplash

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In today’s highly competitive job market, being productive on LinkedIn is more important than ever. Whether you’re looking for new job opportunities, networking with other professionals, or building your personal brand, using LinkedIn productively can help you achieve your career goals.

In this article, we will explore the four best LinkedIn productivity tools that you can use in 2023 to save time and boost your productivity.

How to Be More Productive on LinekdIn in 2023

• Set Goals: Before you begin using LinkedIn, it’s important to set clear and measurable goals for what you want to achieve. This could include finding a new job, networking with other professionals, or gaining industry insights. By setting goals, you can stay focused and motivated, and measure your progress over time.
• Optimize Your Profile: Your LinkedIn profile is your personal brand and is often the first thing that recruiters or potential employers will see. Make sure that your profile is complete, up to date, and includes relevant keywords that align with your professional goals. You should also include a professional headshot, a compelling summary, and a detailed work experience section.
• Engage with Your Network: LinkedIn is all about building relationships and engaging with your network. This could include commenting on posts, sharing articles, and reaching out to other professionals for advice or collaboration. By actively engaging with your network, you can increase your visibility and build meaningful connections that can benefit your career in the long term.
• Use LinkedIn Productivity Tools: LinkedIn offers a range of productivity tools that can help you save time and achieve your goals. These tools can help you find job opportunities, connect with potential clients, and gain new skills and knowledge that can benefit your career.

4 Best LinkedIn Productivity Tools in 2023

LeadDelta

LeadDelta is a Google Chrome extension that helps professionals manage LinkedIn connections effectively. With LeadDelta, users can organize their first-degree connections using tags, notes, and filters, in a CRM-like view. The platform provides a 10,000-foot view of your network, enabling users to unlock data, send personalized messages at scale, and use templates, bulk messages, and filters to nurture and grow their network.

One of the standout features of LeadDelta is its ability to export LinkedIn connections and manage them in a more personalized way. Users can create custom categories to put their connections in and use advanced filters to find exactly who they need.

The platform also provides useful features to improve workflows, such as a built-in inbox, message templates, and the ability to message your connections.

The platform is particularly useful for CEOs, entrepreneurs, digital creators, and executive recruiters who rely on their professional network to advance their careers or businesses.

SocialPilot

SocialPilot is a versatile LinkedIn productivity tool that offers a range of features to help businesses and marketing teams optimize their social media marketing efforts.

One of its key features is the ability to schedule and publish customized posts for LinkedIn accounts, helping users to execute their content marketing strategies at the best times for maximum engagement.

SocialPilot also offers a visual content calendar that provides a cohesive view of monthly, weekly, and daily posts on multiple LinkedIn profiles and pages. With the drag-and-drop rescheduling feature, users can easily shift content around to refine their posting strategy further.

The tool also enables collaboration between team members and clients, allowing users to invite clients with shareable links and assign specific roles and permissions to individuals. With the team management features, users can streamline their workflows, grant access only to what’s needed, and open dialogue with their team or clients using comments on posts on the LinkedIn calendar, ensuring quicker feedback processes.

SocialPilot is also an affordable option for businesses of all sizes, making it an accessible solution for those looking to optimize their LinkedIn marketing campaigns without breaking the bank.

Expandi

Expandi is an effective LinkedIn automation tool that comes with advanced features and is suitable for businesses of all sizes. With its cloud-based platform, users can enjoy an array of features that make automation easy and safe.

One of the most notable features of Expandi is the random delay between activities, which mimics human behavior and ensures that users remain compliant with LinkedIn’s terms of use.

Expandi also integrates with other marketing tools, allowing users to manage multiple accounts from the same dashboard. With smart limits, users can ensure that they only send up to 100 connection requests or messages in a day, and the auto warm-up feature gradually increases daily limits.

Overall, Expandi is a useful tool that simplifies the LinkedIn outreach process, and its market-leading features make it stand out from the competition. Users can launch their first campaign in 15 minutes and start seeing results within 24 hours.

However, it is worth noting that Expandi is relatively expensive compared to other LinkedIn tools on the market.

LinkedIn Sales Navigator

LinkedIn Sales Navigator is a premium subscription-based tool provided by LinkedIn that enables businesses to find and engage with potential customers on the platform. It is an ideal tool for sales professionals, business development teams, and recruiters who are looking to leverage the power of LinkedIn for lead generation and sales outreach.

One of the standout features of LinkedIn Sales Navigator is its profile navigation and segmenting capabilities. The tool allows users to search for potential leads based on various criteria, such as company size, industry, job title, and location. This feature is especially useful for businesses that are looking to target specific industries or market segments.

Another useful feature of LinkedIn Sales Navigator is its group messaging capabilities. Users can send personalized messages to multiple prospects at once, allowing for efficient and effective outreach. This feature is particularly valuable for businesses that need to reach out to a large number of prospects quickly.

LinkedIn Sales Navigator is designed to promote business growth and generate leads. It provides businesses with valuable insights and data that can be used to better understand their target audience and attract potential customers. The tool is also fully integrated with LinkedIn’s CRM software, allowing businesses to access data, receive alerts, and gain insights directly from the platform.

Despite its many benefits, LinkedIn Sales Navigator does have some limitations. The tool does not offer automation functionality, which means that users will need to manually perform many of the outreach tasks. Additionally, the starter plan is somewhat limited in terms of its capabilities and features.

Over to you

LinkedIn has become an essential platform for professionals looking to advance their careers, build their networks, and grow their businesses. By setting clear goals, optimizing their profiles, engaging with their networks, and using productivity tools like LeadDelta, SocialPilot, Expandi, and LinkedIn Sales Navigator, users can maximize their productivity on the platform and achieve their objectives more efficiently.

Featured Image by Alexander Shatov on Unsplash

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Blogging is a marketing technique that allows brands to meet their buyers during the discovery or awareness stage of their buying journey. This type of content can be created in many styles and distributed in many ways, making it a great tool for businesses of any type.

Although hiring a skilled content writer is one of the most efficient ways to create high-quality blog content for your site, many small businesses don’t have the marketing budgets to hire these specialists.

Luckily, with a little knowledge and practice, it’s possible to take a DIY approach to build a successful blog from the ground up. You have to start somewhere, right?

In this comprehensive guide, we’re going to cover how to write a blog post that people actually want to read.

We’ll start by covering the basics of blogging before we dive into the step-by-step process of writing a blog post. To wrap up, we’ll provide tips and tricks for writing blog posts to keep your readers’ attention.

Are you on the edge of your seat?

Let’s dive in.

The basics of blogging

Blogging is a form of content marketing. In other words, a brand creates content that it believes to be relevant and interesting to its audience with the goal of it being discovered organically.

Blog posts are similar to news articles but broken down into lists or sections for greater readability. Some popular blog posts include listicles, reviews, comparisons, and how-tos.

Although plenty of emerging resources can help you improve the content creation process, it’s still a great idea to understand the mechanics of blogging to take the output from these tools and polish them into engaging, readable articles.

For example, GrowthBar, an AI copywriting tool, can help you create long-form SEO content that Google loves five times faster than a human writer. These tools save time, but the human touch is valuable for ensuring readability and engagement.

Pro tip – Before you start blogging, make sure you find a good name to brand your blog. A good business name generator can be a great place to get some ideas flowing.

Don’t worry. We’ll teach you everything you need to know.

How to write a blog post

Now that we’ve covered the basics, let’s dive into the nitty-gritty of how to write a blog post.

1. Choose a topic

The first step to writing a compelling blog post is choosing a topic your audience is interested in.

If you’re unsure where to start, it’s a good idea to check out your competitor’s blogs to see what topics they’re covering.

One great hack for streamlining your blog writing process is to keep a running list of topics to cover that you can add to as ideas pop up. That way, you always have something to work with, even if inspiration is lacking.

2. Find the right keywords

Google and other search engines are a great way to distribute blog content to get your brand in front of a larger group of people.

If you want to tap into search engine optimization (SEO) to distribute your content, you’ll need to choose keywords to target in your article.

Finding keywords is easy with the help of a dedicated tool.

Ahrefs, Moz, SEMrush, and Google Keyword Planner are among the most popular options. These tools tell you how much search volume there is and how competitive the search engine results page (SERP) is for a specific keyword.

You’ll want to choose a keyword that’s getting at least some search volume. Some people exclusively target words that are getting thousands of searches per month. However, don’t be afraid of a lower volume if you find a niche keyword that’d resonate with your audience.

Typically, you’ll want to choose one primary keyword to focus on and a few secondary keywords.

3. Create an outline

Next, you’ll create an outline for your blog post. This step is very important because it’ll help you create an article that’s well-structured and effectively organized.

You don’t have to follow MLA or any format you learned in school, but you should keep the general structure of separating topics in a hierarchy that’ll yield an article with a sensible flow.

4. Research the topic

Now, it’s time to fill in your outline with research.

• Pull your information from reputable sources and industry thought leaders.
• Find statistics to quantify your claims, and refer to studies where necessary.
• Keep track of your sources so you can link to them in your article.

While conducting research is crucial, personal experience and expertise reign supreme. When you are confident that you have the correct method for doing something, utilize that understanding to supplement your outline.

For example, if you own a cleaning company that sells car cleaning products such as steering wheel cleaner or leather cleaner and have been using these products for years, you can simply pour the information from your brain.

Piece of cake!

5. Write the post

After researching and jotting down ideas, you can move into the writing phase. It’s as straightforward as it sounds. Turn your ideas and notes into legible sentences and paragraphs.

Assuming your outline flows well, you can keep your top points as your headings and subheadings in your blog post. You can tweak them to make them blog-appropriate, but leaning into that structure can be helpful.

To maintain readability, keeping your sentences and paragraphs somewhat short is important. Large blocks of text and run-on sentences are two surefire ways to lose your readers’ attention.

6. Edit the post

Once the post is complete, it’s time to edit. Read through your work to look for typos and grammatical errors.

It’s also a good idea to use tools like Grammarly and Hemingway App to help pick up mistakes you may have missed.

One tip that can significantly enhance your writing quality is hiring an editor. A professional editor can not only catch grammar and spelling errors but also provide valuable insights into the readability and flow of your writing.

Either way, editing can make a huge difference in whether people actually want to read your blog posts.

Tips for writing engaging blog posts

Now that you’re more familiar with the blog writing process, let’s review a few helpful tips to ensure your blog post is engaging.

Use a catchy title

Creating a catchy title is key to getting people to read your blog post. The title should be compelling and informative.

However, it’s worth noting that “catchy” doesn’t equal “misleading,” so it’s important to avoid using clickbait in your title. Make sure your article delivers everything the title promises, and don’t set false expectations.

Curate for the target audience

Ensuring your blog content is relevant and interesting to your target audience is key. You wouldn’t buy delicious bacon if you were a vegetarian. Consequently, your readers won’t read a blog post that isn’t interesting to them.

That’s why it’s important to define your target audience correctly before writing. You should get to know your audience well so you know exactly what content they are looking for.

For example, users of the platform Salarship mainly use it to find job opportunities, but they also actively read the Salarship blog. This is because the articles are informative and contain insights that are valuable to the reader. They make them feel that they aren’t alone in their professional challenges.

Your blog posts can provide a sense of community to your target audience.

Keep things interesting (but accurate)

One secret to keeping your audience interested is to write about something your audience already cares about.

If your goal is to write about a specific topic, remember that you must first create interest in that topic or find something that your audience has expressed interest in.

Let’s say, for example, your website is in the fashion niche, and a famous designer presented a new collection of linen suits on the catwalk this week. You can take this opportunity to talk about reasons to buy linen suits in your new article while linens are relevant.

On the other hand, if you’re writing in the medical niche, you should cover any topic with the utmost precision and empathy — including sensitive topics like sexually transmitted diseases or Viagra use.

When you use a mix of hot topics and real and raw content, your readers are more likely to trust you and start reading your blog posts for practical purposes.

Use graphics

Although the text is the star of the show with this medium, it’s important to use graphics to break up the text and improve its readability. This could include images, charts, graphs, videos, and gifs.

If you have the bandwidth and resources, you should try your best to create custom graphics for your blog. However, you can also find stock images on sites like Pexels, Shutterstock, and Unsplash.

You can also find images on Google, but it’s important to filter your results to those eligible for commercial use.

Final thoughts

With so many great tools available at your fingertips, writing a blog post is easier than ever.

And publishing high-quality blog content is great for improving your brand’s discoverability and connecting with your target audience.

So now that you know how to write a blog post, are you ready to start writing?

Featured Image by Amelia Bartlett on Unsplash

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Email marketers eventually learn that periodic email validation is a must. Many find out the need to validate email addresses after experiencing a frustrating storm of email bounces. However, email validation is not just about avoiding email bounces. There are a lot of benefits to email validation. Let’s see what else you can gain.

Unexpected email validation benefit: it saves on costs 

At first, the baffled email marketer wonders, “What have I done to get so many bounces?” But they find out it wasn’t what they were doing but rather what they weren’t doing. They weren’t practicing email hygiene, which foremost means regular email validation. Email validation is an expense, but it frequently saves money.

How? Email services charge based on the number of emails on your list. If you’re sending emails to invalid or useless emails, you’re actually throwing money down the drain. With as many as one in four emails going bad in a 12-month period, trimming back your email list is a great way to cut costs.

Email validation can boost your metrics and ROI

You’ll likely boost every metric marketers use when you validate your list. For example, clickthrough rates (CTR), open rates, and ROI frequently climb because you’re purging ineffective contacts. In addition, some email marketers notice a morale boost when they see how much better their emails perform. It’s like they’re getting the real numbers.

You can’t make a sale to a dead-end email address. When you regularly validate emails, the quality of your list is enhanced. Better lists always lead to better results.

When you validate your email list, you reduce spam complaints

Ideally, your emails and everything you do should be miles away from anything that spammers do. Unsurprisingly, engaging in spam-like behaviors (like using spammy subject lines) can get you considered a spammer. It’s the adage: if it looks like a duck and quacks like a duck.

A similar thing to avoid is the email users known as abuse or known complainers. These people love to mark the emails they get as spam. You could have done nothing wrong, but they still want to hit the spam button.

Any email validation service worth its salt will be able to root out the pesky people associated with these types of email addresses. It can’t be stressed enough: spam complaints harm your list health and results. It only takes a couple to give you worry about landing in the spam folder. Email validation will help you stay on top of them.

Email verification builds customer loyalty and name recognition

Do you subscribe to any emails from which you haven’t bought anything yet? Many people get an email from a specific brand and continue to get those brand emails even though they don’t make a purchase. It’s still good for you as a sender as it helps your reputation.

Email validation ensures that if someone subscribes to your emails and keeps opening them, they will still appear in the inbox. You can’t put a price on having a direct line to people who expressed an interest in your company. They may eventually make a big purchase or recommend you to someone who will.

If you validate your email list, you’re unlikely to get blacklisted

Email blacklists are no joke. Anti-spam organizations, in cooperation with internet service providers (ISPs), maintain lists of IPs believed to be spammers. The lists are collected and maintained in order to block spammers. Spam is such a pervasive problem, and blacklists go a long way toward keeping junk from showing up in your inbox. 

So what’s the problem? Legitimate email senders sometimes end up on blacklists. A spam trap ends up on their list. It could be that it seeped in through a contact form that is not protected.  Sometimes abandoned email addresses become spam traps and will wind up on your email list.

If you regularly check your email list, you should be able to find those blacklists and save yourself a lot of trouble. Ending up on a blacklist is a hassle you’re better off avoiding. Wouldn’t it be better not to be added to a blacklist in the first place? 

You can verify emails in real time

Your readers are only human. They will make a typo! They transpose a letter or put one letter twice when they key in their email address. If that address gets added to your email list, it will result in bounces. However, there are even worse problems. Sometimes bots will infest an email list using those forms. You know you don’t want that, but you may think the email validator will catch it the next time you upload your list.

One of the benefits of a complete email validation service is that you can stop typos or harmful data from the beginning.  You can connect an email validation API on all of your forms to block harmful data from ending up on your list in the first place. 

Let’s say someone wants to take advantage of your freebie, such as an ebook or audio download. The supposed customer wants the gift but doesn’t want to give their actual email address. Instead, they use a disposable or temporary email address because they aren’t interested in your business. Unfortunately, those disposables bounce, sometimes in just a couple of hours. An email validation API would prompt them to enter a valid email address at the source. Same thing with typos because it checks the email in real time.

An ounce of prevention is worth a pound of cure

Regularly checking your email list puts you in a more powerful position. You’ll always know where you stand and can keep any poor email data at bay. In addition, it’s better to be aware of what your list health looks like than to be unpleasantly taken aback.

There have been plenty of accounts of email marketers who neglect regular email validation and find out their email providers have banned them. Something like that is shocking and certainly interrupts your email plans, but you can avoid it. You can have peace of mind by regularly setting up email checking. 

Email validation has many benefits. Most of all, it’s knowing that your efforts and resources will not be wasted.

Featured Image by Photo by Miguel Á. Padriñán on Pexels

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