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6 Creative Real Estate Marketing Ideas to Boost Traffic To Your Listings

As a real estate agent, you’re in control of your own business. You’re the captain of a starship in which you’re the only crew member. That means everything from sales to content to marketing all falls on your shoulders.

Marketing can often burden real estate agents as they fight for a limited market with dozens of rivals. That’s why you need to know what you’re doing from a marketing standpoint to succeed as a real estate agent in 2024. 

We’ve created this list of real estate marketing tips and tricks that will help put you on the right path, creating opportunities for you that will ultimately drive traffic to your listings and create a thriving business for you for years to come. 

Put effort into your content

This one might seem fairly obvious, but if you want to draw people into your real estate listings, you must create compelling content that draws them in and paints a picture. After all, what’s the point in driving prospective buyers to a listing page with lackluster write-ups and incomplete information? 

When creating your content, consider what you’re promoting and what you want to achieve. Having a beautiful or creative aesthetic is useless if there is no content. The image impacts the consumer, but without quality content, there’s no compelling reason to buy. Let’s say you want to promote the rental collection of your listing creatively. In that case, the collection’s general information has to be your base, and from there, look for a way to inject creativity, urgency, and value.

That means you’ll have to get your creative writing juices flowing. If writing isn’t your forte, you can look up various writing tips to help you craft better content. 

(Image Source)

Of course, if this is entirely outside your comfort zone and you have some budget available, consider hiring a copywriter to do the work for you. There are many online resource boards where you can list freelance writing jobs and find the right fit for your organization. 

We’re referring to more than just text when we talk about content. Your images can tell a full story, so they must be striking. Consider using Upscale API to improve your photo quality and optimize the sizing of your images when they’re uploaded. This will keep your images beautiful and prevent them from slowing down your site.  

Use the right tools

While creative marketing ideas are essential to your success as a real estate agent, you’ll also want to ensure that you have the best marketing tools to help make this arduous one-person task more manageable. 

When promoting, you need to drive traffic to your real estate listings. But you should also use the information prospective customers enter into your lead capture form to generate concrete actions like follow-ups. A marketing automation tool will help you with this process, immediately processing all of this information and setting up tasks for you to accomplish that will move them further into the sales funnel. Once in the sales funnel, it is crucial that you manage the contract efficiently and effectively. This can be done by using contract lifecycle management software (CLM software).

It‘s also critical to track your KPIs efficiently to achieve better results. Plus is a quality tool that will help you stay on top of these KPI metrics. This tool allows you to take a screenshot of your social media analytics page, paste it into another application, and automatically refresh it with the most recent data daily or even hourly.

Invest in SEO

Search Engine Optimization (SEO) is essential to your marketing success in the real estate world. By making a series of content tweaks and engaging in link-building efforts, you can make your listings more appealing to the real estate industry’s key terms in your target area. 

(Image Source)

Just imagine someone typing “buy a house” in your area, and your listings are the first to pop up. That can be a reality with SEO. But this is a costly process that takes time. It should only be performed by an SEO agency or individual intimately familiar with Google and its algorithm changes over the years. 

It’s an investment, but one that pays off in the end. Real Estate online businesses are one of the most commonly sold online businesses. If you eventually decide to sell your online store, having a solid SEO strategy in place will be the cornerstone of the valuation of your business.

Create a blog and podcast

You can appeal to your target audience by creating informative, entertaining content, like a blog or a podcast discussing the real estate industry. 

This isn’t a direct sales platform. It’s an opportunity to show off your expertise. 

You can establish trust with your audience, drawing in buyers and sellers alike. If you take this route, you’ll need to be consistent, entertaining, and creative in your approach. 

Make your personality and knowledge shine through, and you’ll create a fanbase filled with people who want to buy houses from you. 

Engage on social media

Post regularly on social media and boost those posts, targeting them to your ideal audience on platforms like Facebook, Instagram, and TikTok. 

When people interact with these posts, engage with them. Answer questions, start conversations, and let your personality come to the forefront of the exchange. 

Analyze your results

Your marketing efforts will become more effective if you constantly analyze your results and make changes based on what you find. You’ll have to sift through a lot of data or use an AI-powered tool to do the grunt work. 

(Image Source)

ELT can take unstructured data from your real estate marketing campaign and convert it into definite metrics that will help you understand whether the marketing campaign is on track and contributes to larger organizational goals. 

Conclusion

As a real estate agent in the modern world, you have a lot of marketing challenges to meet. By following the tips and tricks highlighted above, you’ll be able to rise above the competition and create a strong foothold in your chosen area.

Featured Image by Andrew Neel on Unsplash

The post 6 Creative Real Estate Marketing Ideas to Boost Traffic To Your Listings appeared first on noupe.


6 Creative Real Estate Marketing Ideas to Boost Traffic To Your Listings

As a real estate agent, you’re in control of your own business. You’re the captain of a starship in which you’re the only crew member. That means everything from sales to content to marketing all falls on your shoulders.

Marketing can often burden real estate agents as they fight for a limited market with dozens of rivals. That’s why you need to know what you’re doing from a marketing standpoint to succeed as a real estate agent in 2024. 

We’ve created this list of real estate marketing tips and tricks that will help put you on the right path, creating opportunities for you that will ultimately drive traffic to your listings and create a thriving business for you for years to come. 

Put effort into your content

This one might seem fairly obvious, but if you want to draw people into your real estate listings, you must create compelling content that draws them in and paints a picture. After all, what’s the point in driving prospective buyers to a listing page with lackluster write-ups and incomplete information? 

When creating your content, consider what you’re promoting and what you want to achieve. Having a beautiful or creative aesthetic is useless if there is no content. The image impacts the consumer, but without quality content, there’s no compelling reason to buy. Let’s say you want to promote the rental collection of your listing creatively. In that case, the collection’s general information has to be your base, and from there, look for a way to inject creativity, urgency, and value.

That means you’ll have to get your creative writing juices flowing. If writing isn’t your forte, you can look up various writing tips to help you craft better content. 

(Image Source)

Of course, if this is entirely outside your comfort zone and you have some budget available, consider hiring a copywriter to do the work for you. There are many online resource boards where you can list freelance writing jobs and find the right fit for your organization. 

We’re referring to more than just text when we talk about content. Your images can tell a full story, so they must be striking. Consider using Upscale API to improve your photo quality and optimize the sizing of your images when they’re uploaded. This will keep your images beautiful and prevent them from slowing down your site.  

Use the right tools

While creative marketing ideas are essential to your success as a real estate agent, you’ll also want to ensure that you have the best marketing tools to help make this arduous one-person task more manageable. 

When promoting, you need to drive traffic to your real estate listings. But you should also use the information prospective customers enter into your lead capture form to generate concrete actions like follow-ups. A marketing automation tool will help you with this process, immediately processing all of this information and setting up tasks for you to accomplish that will move them further into the sales funnel. Once in the sales funnel, it is crucial that you manage the contract efficiently and effectively. This can be done by using contract lifecycle management software (CLM software).

It‘s also critical to track your KPIs efficiently to achieve better results. Plus is a quality tool that will help you stay on top of these KPI metrics. This tool allows you to take a screenshot of your social media analytics page, paste it into another application, and automatically refresh it with the most recent data daily or even hourly.

Invest in SEO

Search Engine Optimization (SEO) is essential to your marketing success in the real estate world. By making a series of content tweaks and engaging in link-building efforts, you can make your listings more appealing to the real estate industry’s key terms in your target area. 

(Image Source)

Just imagine someone typing “buy a house” in your area, and your listings are the first to pop up. That can be a reality with SEO. But this is a costly process that takes time. It should only be performed by an SEO agency or individual intimately familiar with Google and its algorithm changes over the years. 

It’s an investment, but one that pays off in the end. Real Estate online businesses are one of the most commonly sold online businesses. If you eventually decide to sell your online store, having a solid SEO strategy in place will be the cornerstone of the valuation of your business.

Create a blog and podcast

You can appeal to your target audience by creating informative, entertaining content, like a blog or a podcast discussing the real estate industry. 

This isn’t a direct sales platform. It’s an opportunity to show off your expertise. 

You can establish trust with your audience, drawing in buyers and sellers alike. If you take this route, you’ll need to be consistent, entertaining, and creative in your approach. 

Make your personality and knowledge shine through, and you’ll create a fanbase filled with people who want to buy houses from you. 

Engage on social media

Post regularly on social media and boost those posts, targeting them to your ideal audience on platforms like Facebook, Instagram, and TikTok. 

When people interact with these posts, engage with them. Answer questions, start conversations, and let your personality come to the forefront of the exchange. 

Analyze your results

Your marketing efforts will become more effective if you constantly analyze your results and make changes based on what you find. You’ll have to sift through a lot of data or use an AI-powered tool to do the grunt work. 

(Image Source)

ELT can take unstructured data from your real estate marketing campaign and convert it into definite metrics that will help you understand whether the marketing campaign is on track and contributes to larger organizational goals. 

Conclusion

As a real estate agent in the modern world, you have a lot of marketing challenges to meet. By following the tips and tricks highlighted above, you’ll be able to rise above the competition and create a strong foothold in your chosen area.

Featured Image by Andrew Neel on Unsplash

The post 6 Creative Real Estate Marketing Ideas to Boost Traffic To Your Listings appeared first on noupe.


6 Creative Real Estate Marketing Ideas to Boost Traffic To Your Listings

As a real estate agent, you’re in control of your own business. You’re the captain of a starship in which you’re the only crew member. That means everything from sales to content to marketing all falls on your shoulders.

Marketing can often burden real estate agents as they fight for a limited market with dozens of rivals. That’s why you need to know what you’re doing from a marketing standpoint to succeed as a real estate agent in 2024. 

We’ve created this list of real estate marketing tips and tricks that will help put you on the right path, creating opportunities for you that will ultimately drive traffic to your listings and create a thriving business for you for years to come. 

Put effort into your content

This one might seem fairly obvious, but if you want to draw people into your real estate listings, you must create compelling content that draws them in and paints a picture. After all, what’s the point in driving prospective buyers to a listing page with lackluster write-ups and incomplete information? 

When creating your content, consider what you’re promoting and what you want to achieve. Having a beautiful or creative aesthetic is useless if there is no content. The image impacts the consumer, but without quality content, there’s no compelling reason to buy. Let’s say you want to promote the rental collection of your listing creatively. In that case, the collection’s general information has to be your base, and from there, look for a way to inject creativity, urgency, and value.

That means you’ll have to get your creative writing juices flowing. If writing isn’t your forte, you can look up various writing tips to help you craft better content. 

(Image Source)

Of course, if this is entirely outside your comfort zone and you have some budget available, consider hiring a copywriter to do the work for you. There are many online resource boards where you can list freelance writing jobs and find the right fit for your organization. 

We’re referring to more than just text when we talk about content. Your images can tell a full story, so they must be striking. Consider using Upscale API to improve your photo quality and optimize the sizing of your images when they’re uploaded. This will keep your images beautiful and prevent them from slowing down your site.  

Use the right tools

While creative marketing ideas are essential to your success as a real estate agent, you’ll also want to ensure that you have the best marketing tools to help make this arduous one-person task more manageable. 

When promoting, you need to drive traffic to your real estate listings. But you should also use the information prospective customers enter into your lead capture form to generate concrete actions like follow-ups. A marketing automation tool will help you with this process, immediately processing all of this information and setting up tasks for you to accomplish that will move them further into the sales funnel. Once in the sales funnel, it is crucial that you manage the contract efficiently and effectively. This can be done by using contract lifecycle management software (CLM software).

It‘s also critical to track your KPIs efficiently to achieve better results. Plus is a quality tool that will help you stay on top of these KPI metrics. This tool allows you to take a screenshot of your social media analytics page, paste it into another application, and automatically refresh it with the most recent data daily or even hourly.

Invest in SEO

Search Engine Optimization (SEO) is essential to your marketing success in the real estate world. By making a series of content tweaks and engaging in link-building efforts, you can make your listings more appealing to the real estate industry’s key terms in your target area. 

(Image Source)

Just imagine someone typing “buy a house” in your area, and your listings are the first to pop up. That can be a reality with SEO. But this is a costly process that takes time. It should only be performed by an SEO agency or individual intimately familiar with Google and its algorithm changes over the years. 

It’s an investment, but one that pays off in the end. Real Estate online businesses are one of the most commonly sold online businesses. If you eventually decide to sell your online store, having a solid SEO strategy in place will be the cornerstone of the valuation of your business.

Create a blog and podcast

You can appeal to your target audience by creating informative, entertaining content, like a blog or a podcast discussing the real estate industry. 

This isn’t a direct sales platform. It’s an opportunity to show off your expertise. 

You can establish trust with your audience, drawing in buyers and sellers alike. If you take this route, you’ll need to be consistent, entertaining, and creative in your approach. 

Make your personality and knowledge shine through, and you’ll create a fanbase filled with people who want to buy houses from you. 

Engage on social media

Post regularly on social media and boost those posts, targeting them to your ideal audience on platforms like Facebook, Instagram, and TikTok. 

When people interact with these posts, engage with them. Answer questions, start conversations, and let your personality come to the forefront of the exchange. 

Analyze your results

Your marketing efforts will become more effective if you constantly analyze your results and make changes based on what you find. You’ll have to sift through a lot of data or use an AI-powered tool to do the grunt work. 

(Image Source)

ELT can take unstructured data from your real estate marketing campaign and convert it into definite metrics that will help you understand whether the marketing campaign is on track and contributes to larger organizational goals. 

Conclusion

As a real estate agent in the modern world, you have a lot of marketing challenges to meet. By following the tips and tricks highlighted above, you’ll be able to rise above the competition and create a strong foothold in your chosen area.

Featured Image by Andrew Neel on Unsplash

The post 6 Creative Real Estate Marketing Ideas to Boost Traffic To Your Listings appeared first on noupe.


UX Design for the Modern User: Creating Intuitive and User-Friendly Experiences

Remember the days when clunky interfaces and confusing menus were tolerated? In 2023, with the average user encountering over 10,000 marketing messages daily, attention spans are shrinking faster than glaciers!

Users demand experiences that are intuitive, engaging, and even fun. To cut through the noise and stand out, you must be user-centric and prioritize people’s needs. 

This blog explores the key principles and latest trends that shape your UX design process in the modern age. Dive in to unlock the secrets of UX design for the modern user.

What is user experience (UX) design? 

UX design, or user experience design, creates an intuitive and satisfying experience, guiding users through your product with ease and delight. It’s like paving a clear path that turns using technology into a joy, not a struggle.

UI vs. UX design

Image with different points highlighting difference between UI vs UX design.

(Image source)

UI (User Interface design) is the LOOK and FEEL of a product, like the buttons and screens you interact with.

UX (User Experience design) is the ENTIRE journey with a product, from how easy it is to use to how it makes you feel.

What does the modern user demand?

In today’s digital landscape, users come in all shapes and sizes, from tech-savvy teens glued to their phones to grandparents mastering video calls. But one thing unites them: the search for a great user experience. 

Delivering it isn’t as easy as it seems. Each user is an individual, and so is each digital experience. Combine user personalization with the enormity of the Internet itself, and you begin to see the challenge of meeting user expectations.

Several factors drive this “butterfly effect”:

  • Data deluge: We’re drowning in information, making it crucial for content to be clear, concise, and visually appealing. After all, who has time for dense text walls in this fast-paced world?
  • The mobile revolution: The world is literally in our pockets now, with smartphones serving as gateways to information, entertainment, and endless connections.
  • Information overload: We’re bombarded with notifications, emails, and messages, pulling our focus in a million directions.

This is where data analytics tools come in. These powerful tools not only help crunch numbers but also understand modern users. By collecting, analyzing, and interpreting data, UX designers can gain valuable insights into:

  • User behavior: How do users interact with products and services? What are their pain points and frustrations?
  • User needs: What problems are users trying to solve? What are their unmet needs?
  • User preferences: What do users like and dislike? What features are most used?
  • User feedback: How are users reacting to new features or changes?

This data helps user experience designers make informed decisions about product development, creating intuitive and user-friendly experiences that meet users’ expectations and needs.

Key principles of UX design for the modern user

Here are some essential UX design principles that can help you craft a positive and engaging user experience for modern users in 2024:

1. User-focused

88% of website visitors leave a site because of a bad user experience. Understand your users’ pain points, behaviors, and expectations. Conduct user research and A/B testing to refine your designs and ensure they solve real problems, not create new ones.

2. Mobile-first

According to Statcounter, 57.87% of global web traffic originated from mobile apps in 2023. Prioritize responsive designs that adapt seamlessly to different screen sizes and interactions. 

3. Intuitive navigation

42% of people would leave a website because of poor functionality. Use clear labels, logical page hierarchies, and familiar design patterns like breadcrumbs and progress bars to make navigation effortless.

4. Minimalism and clarity

Avoid clutter and information overload. Prioritize the most important content, use whitespace effectively, and leverage visual cues like icons and illustrations to guide users without bombarding them.

5. Accessibility and inclusion

Use clear language, high contrast ratios, alternative input methods like keyboard navigation, and screen reader compatibility to ensure everyone has an equal and positive experience.

Recommend: Is your Website Accessible? It Should Be.

UX design trends for the modern user in 2024

By prioritizing user needs, leveraging cutting-edge tech, and championing accessibility, you can create UX design for modern users. Here are 5 design trends to watch in 2024:

1. Voice interface

Role of Voice interface in UX design for modern users

(Image source)

Statista predicts that 8 billion voice assistants will be in use by 2024. This rise demands intuitive voice commands and Natural Language Understanding (NLU). UX designers must master conversational design, creating flows that feel like friendly chat, not robotic interactions.

2. Personalization and customization

Users crave experiences tailored to their unique needs and preferences. Dynamic content, intuitive interfaces, and AI-powered recommendations are key. Think beyond the Netflix model – personalize everything from product recommendations to learning paths.

A 2023 study by McKinsey found that 71% of consumers expect personalization, and 76% get frustrated when this doesn’t happen.

Artificial intelligence (AI) tools like Framer, Jasper, and Adobe Sensei help give designers an edge. They streamline workflows while improving personalization for ?users — double-check.

3. Micro-animation and motion graphics

Elegant animations of buttons, progress bars, and transitions inject life and responsiveness into user interfaces. Every click should be a mini-celebration.

Also, adding visual elements like motion graphics will help website visitors stay longer and engage more.

4. Immersive experiences

How 3D image helps create immersive UX design experiences.

(Image source)

VR/AR integration, 3D elements, and haptics (think vibration controllers) are blurring the lines between digital and real-world experiences. Imagine users not just looking at your app but stepping into it.

The global Virtual Reality (VR) market is projected to reach $58.61 billion by 2024, showcasing the immense potential of immersive experiences.

5. Data-driven design

A/B testing, user research, and analytics should inform every design decision. Optimize for user behavior, not just aesthetics. Data is the compass that guides your design decisions, ensuring you’re creating experiences that truly resonate.

Closing thoughts

We’ve explored the ever-evolving landscape of UX design, where user-centricity reigns supreme. We’ve unpacked the key principles that guide our digital interactions and the exciting trends shaping the future of the user experience design process. 

Remember, the modern user expects experiences that are intuitive, delightful, and accessible. So, embrace the challenge and let curiosity be your compass. Stay informed, experiment fearlessly, and never lose sight of the human at the heart of every interaction.
For constant inspiration and cutting-edge design knowledge, dive into the vibrant design community at Noupe. We’re passionate about pushing boundaries and helping you and your design team create experiences that matter. Join us – let’s design tomorrow, today!

Featured Image by Kelly Sikkema on Unsplash

The post UX Design for the Modern User: Creating Intuitive and User-Friendly Experiences appeared first on noupe.


20 Key Influencer Marketing Statistics to Help You Shape Your Strategy in 2023

For many marketers, an influencer marketing strategy is a no-brainer. The others are still deciding on the worth of influencer marketing. 

Both are perfectly right in their own way: After all, the importance of influencer marketing “depends” on the type of industry you’re in and the kind of work you do. 

However, if you’ve never dipped your toe in the world of influencer marketing but are eager to learn more, we’ve got some jaw-dropping statistics that’ll help you shape your strategy in 2023.  

Please note: We’ve only noted the statistics acquired from studies conducted between 2021–2023 to ensure relevancy.

Let’s dive in.  

Key statistics to shape up your influencer strategy 

1. When asked to share a budget, 23% of marketers planned to spend 40% of their marketing budget on influencer marketing, whereas the average majority (25%), planned to dedicate 10–20% of their budget. (Source)

Some marketers leverage AI to cut down costs. There are tools that help to find potential candidates in a short period of time, plus writing tools can help develop guidelines and brand books to make the partnership seamless. 

Tools like Klear, Chat GPT, and specialized writing tools for marketing and sales content, for instance, are some valuable resources marketing teams can leverage to save time and money. However, it is crucial to check for features and specifications in advance to choose the right toolset. For those looking in for tools in the content space, online reviews like this one on Jasper.ai vs. Copy.ai are helpful. 

2. 43% of brands spend less than $10k/year (US Dollars) on influencer marketing. However, there are a few who spend more than $500k. (Source)

Image Source

3. Instagram is the most popular channel for influencer marketing, with 87% of marketers and 90% of creators planning to increase their presence there. (Source)

4. According to a 2022 survey (whose respondents were mainly brands and PR and marketing agencies), 54% of the organizations said they worked with up to 10 influencers, and 3% said they worked with 1000+ influencers. (Source)

5. In 2023, brands plan to decrease their spending on the following platforms: Snapchat (73%), Twitter (58%), Pinterest (43%), etc. (Source)

Image Source

6. Zara, Shein, and Instagram are the most talked-about brands on Instagram. (Source

This indicates the audiences there place importance on fashion, which means if you’re in the fashion business and you sell products like leather jackets and linen suits, partnerships with creators on Instagram may be an exceptionally good strategy for you. You can get a lot of valuable data for earned media and social media mentions and utilize this data for your HubSpot lead scoring, which will help you get more conversions in the end. 

7. In 2022, brands placed importance on the following metrics when partnering with influencers: engagement rates (32%), social media traffic (19%), and brand mentions (11%). (Source

However, in 2023, the following metrics have the highest level of importance: views, reach, and impressions (49.6%), engagement (25.5%), and conversions/sales (24.9%). (Source)

Image Source

8. 61% of brands prefer to work with the same influencers, whereas the remaining 39% prefer working with new influencers. (Source)

9. An average majority (77%) of influencers are female, and 23% of them are male. (Source) You’ll find a breakdown of this statistic by each platform below. 

Image Source

10. In 2021 and 2022

  • Mega-influencers charged at least $1,200 (US dollars) per Instagram post, whereas macro-influencers charged anywhere between $185-$2500. (Source)
  • On TikTok, mega-influencers charged an average minimum of $1,034, and macro-influencers charged anywhere between $151-$793. (Source)
  • On YouTube, the former (mega-influencers) charged an average minimum of $2,500, and the latter (macro-influencers) charged between $1105-$16,234, thus making YouTube the platform that requires the highest amount of investment for influencer partnerships. (Source)

If your budget doesn’t allow you to partner with mega or macro influencers, you can try getting your foot in the door with organic posts instead of paid ones. 

For example, if you’re in the pet industry and want to work with a cat influencer, you can offer them free products, such as toys, food, accessories, furniture, and even cat insurance. That might get you noticed (and if your luck has it, you might get a free post out of it too). 

This barter strategy worked so well for Awful Cloth, it got them noticed by influencers Jason Derulo, Bryce Hall, and Charli D’Amelio. 

Image Source

If you get a free post or promotion, make sure to highlight it in you social media and website to use it as social proof. Create eye-catching captions to boost sales by leveraging AI writing tools, photo editors and upscale API to ensure high-quality.

11. A 2021 survey said that 53% of respondents believe influencers are the most skilled at promoting beauty products, and 45% of them said they are the most skilled at promoting clothing/accessories. (Source

12. More than 61% of the brands plan to use artificial intelligence or machine learning to identify which influencers to work with. (Source). 

Image Source

13. 39% of brands prefer to work with nano-influencers, whereas 30% of them prefer to work with micro-influencers. (Source

14. An influencer collaboration takes approximately 16 days to complete its full lifecycle. (Source)

15. Price per post for any influencer partnership is usually determined by the following formula, “Average engagement x Engagement Rate Price.” 

The average engagement rate cost on YouTube is $0.04, on TikTok is $0.21, on Instagram is $0.56, on Facebook is $2.63, on Pinterest is $5.51, and on Twitter is $37.82. (Source)

Side note: Prices are in US dollars. 

16. Lifestyle, fitness, entertainment, etc., are some of the most profitable niches for influencers. (Source

When you take an average of how much 500,000 influencers charge across various niches on a variety of platforms, these are the figures you’ll get:

Image Source

17. In 2022, these were the accounted engagement rates of influencers: Nano-influencers (2.53%), micro-influencers (1.06%), mid-tier influencers (0.91%), macro-influencers (0.86%), and mega-influencers (0.92%). (Source)

18. Between 2022 and 2023, 70% of influencers have increased their rates, 2% have decreased them, and around 28% are keeping them just the same. (Source

19. Men prefer to follow influencers who operate in the gaming, fitness, and food niches. While women prefer to follow influencers who operate in the skincare, fashion, and food niches. (Source)

20. A study that focused on Gen Z and millennials said that these audiences prefer to follow someone who’s authentic, funny, or knowledgeable, as opposed to someone with a large following. (Source)

Learn more about influencer marketing 

Since we’ve only seen the rise of influencer marketing in the past few years, there’s still a lot to learn about the industry’s future and how effective it could be in the long run. 

To keep up with all the trends in influencer marketing, you can regularly follow places like Influencer Marketing Hub, Adweek, and Noupe (as we regularly post advice on improving your brand presence and marketing strategies).

So are you ready to take the leap and invest in influencer marketing? Join the thousands of brands already tapping into this lucrative marketing strategy. You won’t regret it and neither will your bottom line. 

Happy influencing! 

Featured Image by rawpixel.com on Freepik

The post 20 Key Influencer Marketing Statistics to Help You Shape Your Strategy in 2023 appeared first on noupe.


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