In the intensely competitive ecommerce sector, your store’s Domain Authority (DA) can significantly influence your brand’s online success. In simple terms, it is a metric developed by Moz that determines a site’s ranking based on search engine results. For ecommerce brands, a higher DA means greater visibility, increased organic traffic, and potentially higher sales. 

In this article, you will explore the tried and tested strategies for improving Domain Authority for ecommerce brands, along with actionable tips and insights to boost your site’s credibility and performance.

What is Domain Authority?

Domain Authority (DA) varies on a scale of 1 to 100. A higher score indicates a strong domain, which means the site will have a higher ranking on SERPs. It depends on factors such as the number and quality of backlinks, the quality of content, and overall site structure.

Why is Domain Authority Important for Ecommerce?

As discussed earlier, a website with an excellent DA score will rank higher in search results. Better ranking further implies that the site is authoritative and trustworthy. For e-commerce brands, this translates to more organic traffic, improved brand credibility, and increased sales. If your store has a high DA, potential customers looking for them will easily discover your products and services.

Strategies to Improve Domain Authority

  1. Create High-Quality Content

Content is the front face of any brand. If you create valuable, informative, and engaging content, you will attract visitors, and other websites will also be inclined to link to your content.

Tips for Creating High-Quality Content

  • Focus on topics that are relevant to your target audience.
  • Ensure your content is well-researched, accurate, and up-to-date.
  • Create informative blog posts, infographics, videos, and guides.

2. High-Quality Backlinks

If you get a backlink from a reputable website, it will indicate to search engines that your site is a credible source of information. So, it will be more fruitful if you focus on acquiring high-quality backlinks for your site. 

Strategies for Building High-Quality Backlinks

  • Guest Blogging: Write articles for reputable blogs in your niche. This method allows you to include backlinks to your site, which will certainly increase your DA score. 
  • Influencer Partnerships: You can also collaborate with influencers. Your DA score will improve if they share your content and link back to your site. 
  • Content Marketing: Create shareable content that other websites find helpful and will like to link to. Like, you can design infographics and create research reports.

3. Optimize On-Page SEO

On-page SEO involves optimizing individual pages to improve their search engine rankings. This includes using relevant keywords, optimizing meta tags, and ensuring a user-friendly site structure.

On-Page SEO Best Practices

  • Keyword Research: Your first step should be identifying relevant keywords. When you get the list of key terms potential customers use, include them naturally in your site’s content.
  • Meta Tags: Optimize your title, meta descriptions, and header tags with relevant keywords.
  • Internal Linking: Use internal links to guide users to related content and improve site navigation.

4. Improve Site Structure and User Experience

A well-structured website with a positive user experience can help improve your DA score. If your site is easy to navigate, mobile-friendly, swiftly loads, and ensures the presence of every UX factor that strengthens its architecture, you will have a good DA score.

Tips for Improving Site Structure and User Experience

  • Mobile Optimization: Ensure your site has a fully responsive web design. 
  • Site Speed: Tools like Google PageSpeed Insights can help you identify and fix any issues slowing down your site.
  • Clear Navigation: Organize your site structure logically and use clear, descriptive menus and links.

5. Ensure Technical SEO is Up to Par

Technical SEO covers optimizing a site’s technical aspects. When you improve your website technically, search engines can crawl and index your pages effectively.

Key Technical SEO Tips

  • XML Sitemaps: You can create and submit an XML sitemap to search engines. This will help them comprehend your site’s content and index your page.
  • Robots.txt: Use a robots.txt file to control which pages search engines can crawl.
  • SSL Certification: Ensure your site uses HTTPS to provide a secure connection for users.

6. Leverage Social Media

Social media promotes your content and increases your brand’s online visibility. Sharing your content on such platforms drives interested customers to your site, which increases sales and backlinks for your site.

Social Media Tips

  • Engage with Your Audience: Responding to public comments and participating in discussions helps build a community around a brand. So, leverage the way to engage with your audience.
  • Share Valuable Content: Regularly share your blog posts, product updates, and other valuable content on your social media channels.
  • Collaborate with Influencers: Partner with influencers and amplify your reach to a broader audience.

7. Monitor and Analyze Your Performance

If you regularly monitor and analyze your site’s SEO performance, you will identify improvement areas and track the effectiveness of your strategies.

Tools for Monitoring SEO Performance

  • Google Analytics: Track your website traffic, user behavior, and conversion rates.
  • Moz: Monitor your Domain Authority and analyze your backlink profile.
  • SEMrush: Track your keyword rankings and identify opportunities for improvement.


Overall, improving Domain Authority is a multifaceted process that requires high-quality content creation, strategic backlink building, on-page, technical SEO optimization, and social media leveraging. 

By implementing these strategies, e-commerce brands can improve their organic visibility and traffic and ultimately increase sales. Regularly monitoring performance and making data-driven adjustments ensures that a store’s efforts yield the best possible results.

Partnering with an experienced e-commerce SEO agency can help those who want to maximize their SEO efforts. They have the expertise and resources required to significantly improve an e-commerce website’s domain authority.

Featured image by Karine Avetisyan on Unsplash

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