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And so, this is how the chatbots revolutionized the beauty care industry…

This is the disruption that experts were talking about. Yet, many experts were skeptical of how an AI chatbot could add the human element to the beauty industry. Today chatbots have become a reality with leading beauty brands such as Sephora, L’oreal Paris, Covergirl, and Kiehl’s using it in their process, with other brands on their way of doing so. And if you’re planning to do the same, there are many chatbot providers in the market that you can look for.

But what exactly are chatbots? If you don’t have precise knowledge about it, read on for absolute information. 

It is one of the latest technologies; the programs that facilitate communication with humans over the internet. There are chiefly two types of chatbots: rule-based chatbots and AI chatbots. The rule-based chatbots convey the repetitive answers to common queries, while AI chatbots can carry out human-like conversations. Therefore, these AI bots are popular in the customer service, marketing, and sales departments. 

Now a crucial question- Have you contacted a customer representative by phone or asked queries in chat?

Many people have, at some point. For instance, we have inquired with agents about banking services, mobile services, and so on. But have you noticed the services aren’t as instant as those provided by bots?

And why is that? The agents are humans, and they take their time to execute the process. In this scenario, the chatbot’s role comes into play. These bots are really fast as they are intelligently designed. They are the AI employees on their toes, willing to go the extra mile to make the customer happy (without themselves knowing it) ? 

A happy customer means you won the business game in the long run.

A quote by Tim Horst, an online marketing expert, perfectly fits the context:

So, how exactly would chatbots revolutionize the beauty care industry?

Every person is unique. We can’t use the same beauty products for all, as it could worsen the existing conditions.

AI chatbots in the customer service sector of beauty care companies are here to provide customized beauty solutions. It includes planning skin regimen, matching hair color, and many others. In the future, we could expect even more advanced solutions that might eliminate physical visits.

Below you can see the global growth of AI (AI chatbot) in the beauty and cosmetics market:

As you can see here, the global AI (which chatbots are part of) in the beauty and cosmetics market is expected to grow at a CAGR of 19.8%. The forecasted market size for 2033 is USD $16.4B. That’s an impressive rate; don’t you think so?

Now, we’d talk about how exactly it works and would change the entire work structure in the beauty care industry: 

1. Prediction of future trends

Chatbots could accurately predict future trends where even some human service agents fail. This happens because these intelligent chatbots can record past trends, interests, queries, and others.

In the below image, you can see how an AI chatbot works:

Here the user initiates a request, which is then analyzed using NLP (natural language processing). It further leads to a real-time response, further analyzed using machine learning and deep learning- components of artificial intelligence. This technology facilitates a better user experience and boosts revenue. 

AI chatbots analyze the pulse of the customer and interact accordingly. The customer receives personalized information on the latest and upcoming trends. With accurate predictions and suggestions, it makes the customer satisfied. 

Good customer experience often leads to better customer lifetime value. 

2. Fast anticipation of skincare

The AI could anticipate required beauty solutions in a short time.

This is a breakthrough and useful for the customer service department in the beauty care industry. The entire process becomes fast and streamlined. In the below image, you can see how it analyzes the solutions for a customer: 

Cetaphil is a well-known brand and is popular among users. The brand has a skin analysis tool. The process starts when the customer needs to upload her/his selfie, then the brand moves onto the next stage of providing the right solutions such as recommendations for sensitive skin, what skincare products not to use, how many times to use a product in a day, etc. 

The brand celebrates individuality and meets the needs of customers.

3. Reduce costs by planning the entire beauty regimen with bots

Just imagine a scenario, where you provide training to human agents and they leave after a few months. Isn’t that a loss for the company?

In the case of chatbots, they aren’t going anywhere- you could say they are your loyal employees and need some updates at a specific time!! 

Additionally, they reduce costs by working for various beauty services and different customers concurrently. 

Find the below image to understand how a chatbot could handle multiple tasks in this industry:

In the above image, you can see chatbots interacting with customers for different services through questions and answers such as:

What’s your current top beauty concern? How much time daily do you need for your beauty routine? Specific beauty goals an individual is looking for? Favorite skincare products or must-have ingredients? Specific skin type or concern for personalized advice and so on. 

The entire work structure shows how smart these chatbots are. Organizations now don’t need a high number of professionals to handle such queries. That doesn’t imply you could entirely eliminate the human role; you still need professionals for critical customer services.

Conclusion

Chatbots have already revolutionized the process in various departments of reputable organizations. With further advancement in technology, we’d see high performance of these bots.

Featured image by Camille Brodard on Unsplash

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