Sales is an exciting journey filled with opportunities for growth, and it’s no secret that sales reps may occasionally require assistance in discovering prospects, customizing solutions to their unique needs, and persistently following up.
Throughout this process, they might encounter objections, challenges, and distractions. Regrettably, a significant portion of their valuable time may sometimes be invested in less fruitful prospects. But there’s a solution for this, and they are sales enablement tools.
So, to bring your business and sales teams the power to succeed, we’ve compiled a list of the best sales enablement tools you can leverage this year. Before we dive into it, let’s take a moment to get familiar with the basics that will set the stage for your future success.
What is Sales Enablement?
Sales enablement is the strategic and ongoing process of equipping sales teams with the content, tools, knowledge, and support they need to effectively engage with prospects and close deals.
It involves providing sales representatives with the necessary training and resources to have meaningful conversations with potential customers at each sales cycle stage. In short, it is the secret sauce that fuels the sales organization, equipping sales reps with everything they need to close deals with finesse.
What Exactly Are Sales Enablement Tools?
Sales enablement tools are intelligent software programs that help sales representatives create and access content throughout the sales process. They combine various data types, such as content analytics, business intelligence, CRM, customer experience data, automation, and sales analytics. These tools are essential in aligning sales and marketing efforts and connecting different departments.
In fact, 67% of sales professionals utilize four to 10 digital sales tools to supercharge their sales efforts. That’s quite an impressive number!
So, we scoured the market and handpicked seven incredible sales enablement tools guaranteed to up your sales game. Let’s take a closer look at each of them.
8 Best Sales Enablement Tools In 2023
- Highspot
Highspot is a prevalent tool for sales representatives which is rated top by credible organizations such as Gartner, Forrester, G2, and many more. It offers various features to support sales professionals in managing their sales content, acquiring training, and monitoring performance.
One feature worth mentioning is its intelligent recommendations for product-related documentation, such as product overview decks, case studies, and more, making it easy for sales reps to share relevant materials with prospects.
Sales reps can access this content directly within Gmail using Highspot’s Chrome extension, eliminating the need to switch between their inbox and other platforms where the documentation is stored. This integration ensures efficient workflow for sales reps when emailing prospects.
Key Features:
- AI-powered semantic search and content recommendations.
- Interactive reporting and role-based scorecards.
- Integrates with over 100 leading software platforms.
- Prioritizes enterprise-ready security measures and ensures compliance with privacy regulations such as GDPR.
- Provides feedback that directly reaches the content owners.
Pricing:
Highspot offers custom pricing.
- Showpad
Showpad is another impressive tool for content management and sales enablement that tackles the typical problem sales representatives face when finding suitable content for their prospects.
Showpad eOS® centralizes content and sales tools for sales reps to effortlessly cater to the needs of the customers. It equips them with intelligent content recommendations, leveraging marketing rules and machine learning, and ensures easy access to the right content at the right time.
Key Features:
- Intelligent search and filtering.
- Integrates smoothly with various applications and platforms such as Gmail, Outlook, Salesforce, MS Dynamics, etc.
- A central hub for all sales content.
- Equips sales reps with the necessary tools, knowledge, and best practices.
- Provides a unified platform for collaboration.
Pricing:
Showpad offers custom pricing.
- Beaconstac’s Digital Business Cards
With a G2 rating of 4.9/5, Beaconstac offers a game-changing solution for salesfolks with its digital business cards. It is a complete end-to-end networking solution that liberates businesses from the constraints of traditional business cards with ROI-driven, cost-effective, and eco-friendly business cards.
The tool has an intuitive card creation process and offers contactless sharing as Apple Wallet business cards or through Google Wallet passes. The in-built analytics lets you track the performance of your business cards, so you can network effortlessly while measuring your success.
Plus, Beaconstac offers Google Analytics integration so you can tap into user behavior data and other relevant scan data in-depth and gauge them to improve your networking process. They also offer a ‘lead collection’ feature, which enables a two-way contact-sharing medium. In this, your prospects can also share their contact information (email address, phone numbers, etc.) with you directly via your digital business card. These leads will be collected in the digital address book of your dashboard.
Key features:
- Customize digital business cards to match your brand style.
- Contactless sharing through Google and Apple Wallet passes.
- Built-in analytics for analyzing the performance of the cards.
- Bulk creation.
- Integrations with 5000+ CRMs via Zapier, Salesforce, and sales tools to track clients’ journeys.
- SOC-2 Type II and GDPR compliant.
- Dedicated support team.
- Real-time updates.
Pricing:
Beaconstac offers digital business cards for individuals and businesses through four different pricing plans – solo, teams, businesses, and enterprises. Their basic plan starts from $6 per month per user.
- Mindtickle
Mindtickle is a sales enablement tool that drives revenue growth by enhancing knowledge, cultivating ideal sales behaviors, and embracing change. It has a rating of 4.7/5 on G2 and helps define your Ideal Rep Profile™ to create programs that reinforce knowledge, analyze sales meetings to optimize performance, and upgrade your entire sales process.
Key features:
- Uncover sales tips and behaviors directly contributing to positive business outcomes.
- Personalized training, practice sessions, and reinforcement to empower sales reps.
- Analyze real-world buyer interactions.
- Performance management tool.
- Tailor profiles and dashboards to meet unique needs.
Pricing:
Mindtickle offers custom pricing based on your requirements.
- Brainshark
With a G2 rating of 4.4/5, Brainshark empowers your sales reps with flexible training resources, coaching modules, and practice opportunities to keep them at the top of their game. You can unlock the potential of your sales force with Brainshark’s comprehensive suite of tools designed to assess progress, reinforce effective sales tactics, and elevate overall team performance.
Key features:
- The Practice Field feature allows sales reps to submit videos to their peers for feedback.
- Track progress, identify trends, and make data-driven decisions through its dashboard.
- Brainshark’s video scoring assessments analyze perceived emotions, speech rate, filler words, and more.
- Sales agents receive practical feedback to improve communication and deliver impactful presentations.
Pricing:
Brainshark provides two plans, Pro and Premier, with annual subscriptions. Users can take advantage of the 90-day free trial period to explore the features and benefits of Brainshark before committing to a subscription.
- Hubspot Sales Hub
Designed to cater to businesses of all sizes, HubSpot Sales Hub offers a user-friendly experience and a bouquet of features. With easy-to-learn functionalities and uninterrupted integrations with platforms like NetSuite, QuickBooks, and Xero, HubSpot Sales Hub centralizes your sales work and boosts efficiency.
With an intuitive interface, Sales Hub empowers sales teams to efficiently manage leads, track customer interactions, and close deals effectively. The platform offers a comprehensive set of tools, including email tracking, document sharing, meeting scheduling, and pipeline management, all designed to enhance productivity and drive revenue growth.
Key features:
- Email marketing and lead qualification.
- Effectively manages sales territories and optimizes your team’s performance.
- Salesforce automation and desktop integration.
- Capture personalized videos of yourself, your screen, or both to create engaging and impactful content.
- Automation equips your sales team with the tools they need to succeed, from making calls to accessing product information, following sales playbooks, automating tasks, and scheduling meetings effortlessly.
Pricing:
Hubspot comes with three different plans – Starter, Professional, and Enterprise. Prices start at $20 monthly for two users in the Starter plan.
- Seismic
Seismic offers a centralized hub for managing all your sales resources, information, and content, providing global version control and approval solutions. Trusted by over 2,000 organizations worldwide, from industry giants to startups and small businesses, Seismic is another unique choice for sales enablement.
It has a G2 rating of 4.7/5 and lets you access relevant information and personalized content for every buyer interaction, ensuring maximum sales productivity. Seismic also facilitates seamless integration with other sales and marketing tools, creating a unified ecosystem that drives efficiency and collaboration across teams. By providing intelligent recommendations and content suggestions, Seismic empowers sales reps to engage with prospects in a more targeted and effective manner, ultimately driving higher conversions and revenue growth.
Key features:
- Content curation.
- Predictive content recommendation to save time.
- Engagement tracking and performance optimization.
- Action-oriented data analytics to track KPIs and monitor end-user engagement.
- Integrates with various platforms, including Salesforce, Outlook, and Google Drive.
- Customizable control permissions to protect data.
Pricing:
Seismic offers custom pricing based on your requirements.
- Corefactors
Corefactors AI CRM is a RevOps-enabled centralized hub to unify your customer-facing teams and deliver exceptional customer experience. Break silos between teams by doing away with data fragmentation.
It has built-in cloud telephony, IVR, and third-party and vendor integrations. The automated lead management feature can capture leads from multiple sources. The dashboards help monitor lead stages and track productivity by analyzing metrics across different sales cycle stages.
It provides a 360° view of customer data through a content manager, lead box, and omnichannel communication options that can be triggered and automated throughout the customer lifecycle. It has a Capterra rating of 4.4 / 5 and is the proud recipient of the “Tech Startup of the Year 2023” at the TechIndia Transformation Awards.
Trusted by 12000+ users across India and SEA, Corefactors empowers SMBs and startups in BFSI, Real Estate, Education, Health Care, Manufacturing, Fintech, and B2B businesses with automated relationship management tools.
Key features:
- Call your leads directly with the help of inbuilt cloud telephony
- Enrich customer experience through integrated IVR
- Get real-time call log recording and reporting
- Automatic lead capture from multiple sources
- Automatic lead scoring to prioritize your leads
- Monitor and track productivity through dashboards, reports, and analytics
- Upload volumes of data and assign it to Tele-calling agents for cold-calling
Get a 360-degree view from lead capturing to lead conversion
Pricing:
Corefactors offers four different plans – Seed, Sapling, Tree, and For Enterprises. The prices start at INR 700 monthly per user in the Seed plan.
Criteria for Selecting the Right Sales Enablement Tools For Your Sales Team
Choosing the right sales enablement tool can be daunting with the several available options. Here are a few factors to consider before making a choice:
- Understand your unique needs: Assess your sales enablement strategy and goals to determine what specific features and capabilities you require from a tool.
- Custom content organization: Look for a tool to tag content with custom properties and categories, such as use case, content type, target audience, sales cycle stage, and more. It should also offer folders or sections to effectively organize your sales content.
- User-friendly interface: Opt for a clean tool with an intuitive end-user interface. Sales reps should be able to quickly locate the right content when they need it without wasting time navigating a complex interface.
- Analytics and data insights: Ensure the tool provides robust analytics and data capabilities. It should allow you to track the performance of your sales content and understand what works and what doesn’t.
- CRM integration: Pick a tool that seamlessly integrates with your existing CRM system. This integration will enable your sales reps to access content, training materials, and analytics directly within the CRM platform, streamlining their workflow.
- Content creation capabilities: A good sales enablement tool should support content creation, organization, and delivery. It should empower you to effortlessly create relevant content, particularly as you scale your impact and target new market segments.
- Mobile-friendly: Given the mobile nature of sales professionals, prioritize optimized tools for mobile devices. The ability to add notes, engage with prospects, respond to emails, and deliver content remotely is essential for sales teams on the go.
By considering these factors and aligning them with your specific requirements, you can choose a sales enablement tool that best suits your team’s needs and boosts sales.
Final Thoughts
The landscape of sales enablement tools continues to evolve, offering an array of innovative solutions to empower sales teams and drive success. From comprehensive CRM platforms that centralize customer data to AI-powered analytics that provide invaluable insights, these tools have become indispensable assets for modern sales professionals.
So, take the plunge, explore these remarkable tools, and witness the transformation of your sales success in 2023 and beyond. Happy selling!
Featured Image by Chris Liverani on Unsplash
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