BlogmyQuery – BMQ

In the competitive world of B2B SaaS, pricing is one of the factors that determines success. Growth in the industry means that customers now have more options than before and can take their time to pick a product that gives them value for their money. 

It’s no longer enough to have a great product, you must also price it strategically to earn the trust and attention of your target users. 

To help you find the right model for your B2B SaaS, this article explores strategies for determining the right price and highlights the popular pricing models you can consider for your B2B SaaS. 

How to Determine the Right Price for B2B SAAS

The price you set for your B2B SaaS is a decision that will impact the success of your business. 

In the same way that you work with SmallBusinessHQ to register your B2B SaaS using an appropriate Incfile alternative, it’s equally important to invest the time and effort to craft a pricing strategy that resonates with your target audience.

Use the strategies below to determine the right pricing model for your product:

• Customer research: Talk to your customers to know how much they are willing to pay for the features your product delivers. Conduct market research to understand their pain points and the solutions they are willing to pay for. 
• Identify your unique selling point (USP): Define what sets your product apart from the competition and set a price that aligns with the value that your B2B SaaS delivers. 
• Competitor analysis: Study how your competitors have priced their products. Find weaknesses in their pricing strategy and use that to differentiate your offering. 
• A/B testing: Try different price points and models with a small group of your users to know what works best. Keep testing and revising your pricing strategy until you find a model that will help you grow your business exponentially. 

B2B SaaS Pricing Models

Let’s now go over the popular B2B SaaS pricing models to help you understand how each one of them operates. 

1. Tiered Pricing Model

This pricing model offers customers various pricing tiers starting with basic plans with limited features to premium packages with advanced capabilities. 

The tiered pricing model allows you to serve different clients with different needs effectively. To simplify your billing schedules, you can use a right subscription billing software such as Younium to ensure customers make automatic payments for the services they’ve signed up for. 

Monday CRM is a good example of a B2B SaaS with a tiered pricing model. They currently have four pricing plans, Basic, Standard, Pro, and Enterprise with custom pricing. 

2. Freemium Pricing Model

B2B SaaS products with a freemium model offer the basic features for free but users can upgrade to a premium plan to access advanced features.

This pricing model has become popular lately since brands recognise the value of attracting customers with the free version and enticing them to upgrade to access more features and capabilities. 

According to Attrock, invest in a quality subscription management software to streamline the upgrade process and manage your subscriptions effectively. You can choose right software that fit for this pricing model.

Slack is one of the standout B2B SaaS tools with a freemium model. 

3. Per User Pricing Model

The pay-per-user pricing model charges clients based on the number of people using the platform. The price quoted by the B2B SaaS is usually the cost of one seat on the platform and clients will have to multiply this cost by the number of users they wish to grant access.

Salesforce currently uses this pricing model where they charge for each user of their enterprise CRM. 

4. Feature-based Pricing Model

The other pricing model worth considering is the feature-based pricing model. This model allows clients to choose and pay only for the features they need. 

The feature-based pricing model is a popular choice with B2B SaaS clients who know what features they need to improve productivity. Such clients can only pay for what they need at the moment and will only consider other features when the need arises. 

Zoom is one of the popular tools with a feature-based pricing model. Besides the standard plans, customers can buy specific add-ons to tailor their experience to their requirements. 

Conclusion

The pricing model you choose for your B2B SaaS is one of the factors that will determine if your product succeeds or not. This is because the price you set determines if customers will pay for your B2B SaaS or not. 

As you determine the right pricing model, conduct extensive market research, define your USP, and analyze the competition to find what works for you. Lastly, constantly monitor and adjust your pricing model to remain competitive and drive growth.

Featured image by Angèle Kamp on Unsplash

The post Pricing Experiments: How to Find the Right Model for Your B2B SaaS appeared first on noupe.

Video has become a crucial component of many brand marketing strategies. In fact, according to Wyzowl’s report, 91% of businesses now use video as a marketing tool.

One effective strategy to drive organic traffic and boost visibility for your content and brand is Search Engine Optimization (SEO). 

In this guide, I’ll cover everything you need to know about video editing for SEO. With this knowledge, you can create video content that reaches more people organically and provides added value.

But first, let’s define the term “Video SEO.”

What is Video SEO?

The term video SEO or video Search Engine Optimization, is widely used in the context of modern digital marketing. It involves optimizing video content for improved visibility on search engine results pages (SERPs).

Search engines like Google continually update their algorithms for relevance, making video SEO crucial. It ensures your videos are shown on SERP when people search for related topics.

Search engines prominently feature videos in both organic and dedicated video searches, offering multiple opportunities for discovery and engagement.

For example, when searching for “how to repair a broken vent pipe,” top search results often include videos, underscoring video SEO’s significance.

Video editing for SEO is not only about reaching a broader audience, but it also presents several other benefits that can complement your marketing efforts. Let’s explore these advantages.

Benefits of Video Editing for SEO

Video editing isn’t just about making your videos look polished. It’s a pivotal step in achieving better SEO results, allowing you to reach more global audiences with your videos. 

Let’s break down some of the key benefits of video editing for SEO.

1. Improved Viewer Engagement

Well-edited videos are more likely to captivate your audience. They keep viewers watching longer, sending positive signals to search engines about your content’s quality and relevance.

2. Enhanced User Experience

A well-edited video provides a smoother and more enjoyable viewing experience, reducing bounce rates and encouraging visitors to explore your website further. 

Additionally, if you conduct regular website optimization experiments, featuring well-edited videos can streamline your UX research by increasing visitor engagement and providing more opportunities to track their activities.

3. Better Click-Through Rates (CTR)

A compelling video thumbnail, coupled with well-edited content, can significantly enhance CTR when your video is displayed in search results. This improved CTR ultimately translates to a significant increase in organic traffic to your videos.

4. Reduced Bounce Rates

Engaging videos help reduce bounce rates, improving site SEO by signaling valuable content. 

For example, Backlinko often embeds videos within blog posts to enhance engagement and reduce bounce rates.

Having discovered some of its advantages, let’s now delve into the specifics of video editing for SEO.

Actionable Video Editing Strategies for SEO Success

When it comes to video optimization for SEO, it’s all about strategic editing. In this section, I’ll list some actionable video editing strategies that can enhance your SEO performance. 

Let’s get started.

1. Choose the Right Video Length and Format

When editing, keep your videos concise and purposeful. Start with a compelling hook to grab viewers’ attention and ensure that the content directly addresses the viewer’s query or problem.

Longer videos should provide in-depth insights or step-by-step guides. Also, use clear and concise language throughout, avoiding unnecessary fillers.

2. Ensure High Quality and Resolution

Invest in high-quality recording and editing equipment to ensure excellent visuals and audio quality. If you’re on a low budget, take advantage of a free (but effective) editing tool like Movavi Video Editor and Animoto.

When editing videos online, pay attention to lighting, sound, and camera stability. Edit out any distracting background noise or visuals, and enhance color and contrast to make your videos visually appealing.

3. Optimize Thumbnails

Create custom thumbnails that capture your audience’s attention and provide context about your videos’ content. 

You can use vibrant images or screenshots from the video and include text that hints at the topic without revealing everything. A well-optimized thumbnail can significantly enhance click-through rates.

Need inspiration? Pilfer thumbnail ideas from Ahrefs’ YouTube channel.

By implementing these video editing strategies, you can enhance the quality and relevance of your videos for both viewers and search engines, ultimately improving their SEO performance.

Strategies for Supercharging Your Video SEO Strategy

To supercharge your videos’ SEO performance, you need more than just editing skills. You need strategic techniques that maximize your video’s visibility in search results. 

Here are the key strategies you can implement.

1. Focus on Keyword Research and Optimization

Identify relevant keywords and seamlessly integrate them into your video’s title, description, and tags. This helps search engines understand your video’s content and context.

To execute this strategy, start by investing in a keyword research tool, such as Semrush or Ahrefs SEO tool. Here’s a snapshot of Semrush’s keyword research dashboard:

Once you’ve conducted keyword research, integrate the keywords into your video’s title, description, and tags naturally.

2. Create Compelling Descriptions and Tags

Craft compelling descriptions that encourage viewers to click on your videos. Also, use relevant tags for better discoverability.

Find inspiration from Backlinko’s YouTube page. The image below shows their detailed description and keyword-rich tags—an effective strategy you can adopt.

3. Harness the Power of Social Media

Boost your video’s reach by sharing it on multiple social media platforms. This can significantly increase your blog traffic and engagement, positively impacting your video SEO.

Ahrefs, for instance, regularly shares video walkthroughs on social media, garnering thousands of views.

Beyond sharing your videos, aim to foster engagement for a wider reach. One effective approach is to prompt viewers to add comments with thought-provoking questions. 

Additionally, you can create a quiz and share it alongside your videos to boost engagement.

4. Leverage Video Sitemaps

Sitemaps provide valuable information about your videos to search engines, helping them index your content and rank it for relevant queries. 

For better reach, create and submit video sitemaps to multiple search engines, not just to Google.

However, note that you should submit XML sitemaps, not HTML sitemaps. Here’s the difference between the two to avoid any confusion:

Conclusion

Video editing for SEO is the bridge that connects your content to a wider audience. It’s the key to climbing the search engine rankings and captivating your viewers. 

By implementing these strategies, you’ll not just improve your videos, but strengthen your online presence. 

What’s next? Go forth and create exceptional videos. Keep optimizing them regularly and watch your online influence expand.

Featured image by Mark Cruz on Unsplash

The post Why Editing Video is Crucial to Get Better SEO Results appeared first on noupe.