BlogmyQuery – BMQ

Do you offer any online courses? Are you concerned that someone might steal your content? Did you know that $50 million is lost annually to piracy by the developers of online courses?

Protecting your content online doesn’t involve any mysterious science. You always run the risk of having something you post online stolen. Most of the time, it would just be a matter of copying and pasting, recording the screen with a program, or downloading a PDF.

So, how would you safeguard your online content? Here are some suggestions for safeguarding your online course.

Challenges with Copyright for Online Courses

This is a significant issue that affects not only the online course market but also much bigger markets like the movie and music industries. Even the biggest video streaming services from the biggest corporations in the world are not immune to this issue, despite the billions they spend on research and development. Once you have logged in and have access to the content, it is still easy to download it from services like Netflix, Disney+, or Amazon Prime. If you are able to view the content, it must no longer be encrypted, at least not on your computer. The content has to be decrypted before it can be shown on a monitor. And that’s when the content is most at risk of being stolen.

More or less sophisticated technology, such as easily installable software, can be used to commit theft. It might be as easy as taking a screenshot of what is displayed. Because it is an unsolved issue, no company in the world can do anything about it. But it doesn’t mean you have no options.

Here are some easy methods to test out.

Use the safe course hosting platform from Heights

An online course management system called Learnyst Platform offers a secure setting for your videos and content. Learnyst automatically protects videos you upload inside of lessons so they can’t be embedded or played outside of your program. This means that only students who registered for your online course created accounts, and made payments will have access to it. Additionally, videos that you upload to the Learnsyt Platform can only be viewed; they cannot be downloaded.

In order to prevent students from sharing a link for downloading with others, Learnsyt Platform also protects your digital downloads by not displaying any public or private URL for the download file. Additionally, you can view the IP addresses that downloaded a product from a specific account. These are just a few of the measures we take to protect your intellectual property.

Each Learnyst participant in your course receives a special ID and password. They won’t need to remember numerous usernames and passwords because they can use this to access the course from both desktop and mobile devices. Your courses will have an additional layer of security because each URL connected to them will only be accessible for a brief period of time.

The most recent encryption method, L1 DRM, safeguards all of your content. Videos, PDFs, and other file types fall under this category. Learnyst completely restricts access and usage by unauthorized parties. Like any other secure website, Learnyst uses OTP to identify any suspicious behavior, like frequent logins. Any mobile device cannot be used to share your content in the form of screenshots or screencasts to a secondary screen. You only use HTTPS links, which are more secure and encrypted than HTTP links.

Increase the level of interaction in your course

Making your course interactive is a great way to safeguard your online course while also giving your legitimate students an excellent learning experience.

Providing more than just content—such as text, PDFs, video lessons, etc.—as well as more one-on-one interactions with your students is necessary to achieve this. Your students will have a distinctive learning experience if your course is highly interactive.

More valuable than any video or other content you upload is your course. Someone who watched a screen-recorded video of your content would not have access to a community, projects, one-on-one support, assignments, or gamification tools like points and badges (as an example).

The term “copyright” is used in law to refer to a person’s ownership of intellectual property. In other words, copyright gives you legal ownership of and protection for your creative work while enabling you to earn money only from it. You can use this to prevent piracy of your videos, images, texts, logos, or entire courses if you are an online course creator.

Unlike trademarks or other legal protections, copyrighting is much simpler and easier to set up, and it provides unmistakable evidence of ownership of the materials in your online course.

In the event of piracy or theft, this will be useful as it will spare you a lot of time and hassle demonstrating that you are the content’s legitimate owner.

Branding

There is no better way to safeguard your content than by including a watermark that includes your name, logo, or website address. While it is simple to claim your content in this way, it also implies that others must get your permission before using or sharing it, and adds a level of possession. Even if dishonest individuals choose to share your content illegally, it is still obvious that you are the author and you might even get traffic from those actions. Also, keep in mind that nobody can ever be you!

Talking Head Videos

Making talking head videos is another method for preventing piracy of your online course. If you’re not familiar, talking head videos are recordings in which you appear on the screen and address your audience directly. Because anyone who views the video will be able to clearly see that it belongs to you, doing this may deter people from stealing your content in the first place. This could also be a useful method for preventing online theft.

At the beginning or end of your course videos, you can even go so far as to mention your name, your company’s name, or any other pertinent information about yourself.

Watermarks

Using watermarks is one of the most popular and efficient ways to prevent piracy of your online course. Any digital content can have a watermark added as a security measure in the form of a mark or lettering. To prevent distorting the visual content, it is typically transparent. You can use this as a course creator on any of your course materials, such as pictures, videos, downloads, and so forth. More intriguingly, you can make a custom watermark with your name, your brand’s logo, learner information, your website URL, or a combination of these to add flair to this. This gives your content personality and a sense of ownership, which may discourage piracy or theft.

Even if your content is shared illegally, the watermark makes it obvious that it belongs to you, which may increase traffic to your website and be advantageous to you. The watermark will most importantly make it very simple to prove to a third-party platform or authority that the video is actually yours.

Conclusion

The online course market is expanding at the same time as digital piracy.

The vast majority of people will not attempt to steal or obtain your content for free, despite the possibility of one or two bad actors that creators should be aware of. Those who do are unlikely to have initially paid for your content.

There are many steps you can take to protect your intellectual property, and they don’t have to be complicated. A few of them include making talking head videos in which you display your face, incorporating your branding wherever possible, and making your course incomparable by adding interactive components like projects, assignments, a community, one-on-one time, gamification, and more.
Hosting your course on Learnyst Platform and benefiting from secure video hosting, IP inspection, and features that make your online course secure and impossible to replicate is one of the simplest ways to secure and protect your online course content from digital piracy.

The post How To Deal with Online Course Piracy appeared first on noupe.

Finding new ideas for your blog or social media posts is one of the most difficult aspects of content marketing. Sometimes you feel it naturally; it can be difficult to think of new ideas.

Your next article or update might be right in your existing content library. You could even find new ideas by content repurposing.

You can extend the life of your content by reusing it.This also allows you to reach more people. You can reach a wider audience by repurposing existing content. Not everyone likes reading blog posts. Some people prefer to learn new things through audio or video content. A casual viewer of your YouTube channel may be more interested in learning if you provide the same content online.

There are many possibilities.

What is content repurposing?

Repurposing content is like recycling old work. Instead of creating new ideas and reinventing the wheel, you expand on existing ones or rework them to present them differently.

Your existing content can be adapted to suit another format. This allows you to explore new marketing channels and reach new audiences. You can convert a blog post to a short video, making it more appropriate for social media.

Written content can be repurposed into video, or footage from video content can be reused in more video content. Avoid presenting information in the same way as before.

It will stay fresh by being presented differently every time.

Are you unsure where to start? These are seven easy and creative ways to reuse your content.

1. Micro-content on social media

While social media is growing, it is becoming increasingly difficult to be unique in this space. You must create engaging micro-content to attract new audiences and keep existing ones engaged.

Micro-content is easier to understand, more digestible, and, most importantly, easy to share. You can turn blog posts into Instagram carousels or use quotes from podcasts to create graphic quote cards.

You can make memes from the most popular topics. But you can go further with your micro-content by adding video filters to make your GIFs and videos stand out.

One example is Simar Glossy- Women Designer Suit Manufacture

2. Turn it into a video

Video is one of the most consumed content types. It’s becoming an increasingly important and effective way to spread the word about your company and offer.

Video is a great way to create engaging content, whether creating a video for sales, a storytelling advertisement, an explainer video, or a short social media post.

The latest video marketing statistics show that including video on landing pages can increase your conversion rate to 80%. 64% of consumers purchase after watching branded videos on Facebook.

Video doesn’t have other benefits, like helping customers understand the product. 72% of consumers prefer to learn more about a product or service via video.

You should make your content video. Turning blog posts into explainer videos or making podcast episodes into videos where your guests and hosts speak live, video can make a big difference in your marketing.

In this example, Learnyst repurposes Teach Online and Earn Money video into a blog post:

3. Turn blog posts into podcasts

You can turn a blog post that contains the content you want to expand on into a podcast episode. Podcasts are a great way to share “dry” and “difficult” content in an easy-to-understand format. A podcast episode could feature a complete guide you have written, with many sections.

Podcasts are also easier to access. Podcasts are more accessible than blogs. This could increase the reach of your content.

Podcast episodes (or a series thereof) allow you to expand on information and give examples you gleaned from the post in a conversational style. You can also share any new information you have found. You can also promote the podcast through email and social media.

4. Convert it into an infographic

Can you recall the information you provided in paragraph after paragraph of text? Perhaps this can be used to create a digestible infographic.

Infographics make it easy to present large amounts of information in an easily understood format. Visual cues, design best practices, and simple copy all work together to ensure you give a lot of information in a small space.

Infographics can also be shared widely. Customers and audiences will often share infographics with compelling content via social media. This results in greater reach and more leads, and maybe even sales.

You can settle for smaller, more concise infographics or go all out and create massive infographics that combine more information.

5. Update old blog posts with new information

Blog owners should make it a priority to update blog posts. You don’t need to lose a lot of good content from the past. You can find valuable posts in your blog archives by looking through them.

It is also time-saving to update blog posts. It doesn’t take long to update a blog post. Most of the content is already published. You need to make sure the information is current.

Distribution is as simple as stating in the title that the post was updated with new information. This draws readers looking for updated data, and those who have enjoyed the previous post will be able to refresh their memory. Our complete guide will help you choose the best posts to update if you don’t have one.

6. Create a slide deck

You can make a slide deck or presentation if you have done any longer content, such as a blog article or podcast episode. Because they include interactive elements such as images and GIFs, decks are easier to consume and more creative. Decks can be made into slideshows or videos!

This is an example of a strategy in action.

Let’s say you have a blog that lists 15 trends in digital marketing. You might have many sources and examples of these trends. These trends could also be used to help you understand what they might mean for your business.

To repurpose the content, select the most important pieces of information and arrange them on slides. To make your points more effective, you can create slides with compelling statistics and quotes or animated charts and graphs.

After you are done creating your slide deck, upload it onto a website like Slideshare or Google Slides. These apps offer embedded options that allow you to embed your slides onto landing pages and blog posts.

7. Combine your blog posts into an ebook

Are you a prolific blogger with many blog posts on a topic that can be combined to make an incredible ebook? This strategy works well if you have a huge pillar blog post that your audience can download as an ebook.

This strategy is effective because not everyone who reads your blog posts about a particular topic will be interested in every post. You can then compile them all together to create an ebook that can be shared or downloaded.

If you have several blog posts on influencer marketing, gather all these insights and compile them into an influencer market guide. This guide is free to download from your website.

Users who land on any blog that discusses influencer marketing strategies will see a call to action inviting them to download the entire guide. You can promote this ebook to increase its reach via any social media platform or marketing channel.

This makes it a great lead magnet idea. It can nurture your audience, turn them into warm leads, and show your expertise in your niche. You will also need a CMS such as WordPress to manage and plan your content. To find the best WordPress hosting option and successfully implement it, make a quick WordPress Hosting Comparison.

 

Recap

Content creators can save a lot of time by repurposing their content. This great hack can help you increase your SEO and reach. Thinking ahead about your repurposing options may be a good idea before creating a new article or blog post. A single story can lead you to many pieces of content.

Repurposing should not be difficult if you are focused on adding value to the original content.

The post Creative Ways To Repurpose Content appeared first on noupe.

Getting your website architecture correct is one of the most critical technical SEO fundamentals, yet it is sometimes disregarded.

A website should not be a collection of random pages and content. It should be a well-organized collection of material that is simple to explore and comprehend for both search engines and people.

What Is Website Architecture?

The architecture of a website refers to how information (pages and articles) is organised. This is also known as your website’s architecture and is concerned with how your information is connected together and shown to visitors and search engines. It’s the framework for your website.

A decent website architecture allows people to easily move between pages and allows search engines to scan your material and comprehend what your site is about.

Consider how your website’s pages connect to one another, especially how they branch off your homepage and are classified into deeper directories.

In addition, creating a website architecture entails taking into account your:

• URL structures
• Navigation menus
• Categorization
• Breadcrumbs
• Internal linking

There are many different types of website structures, but the three most common site structures: 

Hierarchical: One of the most prevalent styles of site architecture is the hierarchical model. This model resembles a tree with a trunk. The trunk would be the homepage, and the branches would be all of the other categories and pages. Databox is an excellent example of a website with a hierarchical structure.

Sequential: When it comes to generating individual web pages, the sequential paradigm is more prevalent. The fundamental concept is to guide the user step by step through a procedure. The Databox help articles, for example, are all created with a sequence in mind.

For example, a sell courses online site or sales funnel. A sequential website structure will guarantee consumers follow the stages since you want the procedure to be as simple as possible.

Database: This method necessitates paying close attention to tagging and metadata in order to generate a searchable database that consumers may access. Site search is getting increasingly popular, and it may be a useful tool for driving conversions.

Site Structure and SEO

The site structure is one component that search engine algorithms consider when ranking web pages. The structure of your website refers to how it is set up or how its pages are appropriately linked to one another.

If your website is not properly configured, search engines may find it difficult to access and index it. That is why, while constructing and putting up material on your website, marketing, and content professionals may establish an SEO silo to guarantee the structure is constructed appropriately.

Web pages and material are arranged into silos based on subjects and hierarchy. As previously stated, this enhances site structure, resulting in more positive search engine results. Other particular aspects of your structure that influence SEO are explored further down.

Site Structure for Users

User experience (UX) relates to how visitors feel when visiting your website. It’s especially crucial in today’s society, where people’s attention spans are shrinking. This makes it difficult for site designers to captivate and retain their viewers’ attention. As a result, if you want to retain readers on your site, you need more than simply great information; you also need it to be correctly arranged.

Using headers for your site content is an easy way to do this. Clear and accurate headings can assist your readers in scanning through your material and swiftly understanding it. They would often include keywords and phrases to aid in the improvement of your website’s SEO rankings.

A well-designed website can have an impact on accessibility. Web accessibility implies that persons with disabilities, such as those with vision or hearing problems, can easily utilize your website. It’s seen to be a key influence in offering exceptional UX, which may lead to higher rankings.

An example of this is with sell courses websites that have high-level product categories (e.g., shirts) that flow into smaller categories (e.g., t-shirts, blouses, knits) that flow into individual product pages.

Speed and Site Performance

Another important element influencing UX is how effectively each page has been created and how it helps to the overall performance of your website. This section addresses your site’s loading speed and downtime.

A sluggish website not only irritates users, but it may also harm your rating. This is because many people consider page speed to be the most important user-experience satisfaction score for mobile searches. Furthermore, the number of users that bounce from your site might be determined by the downtime of your website, resulting in a less-than-desirable SEO effect. As a result, if you want to gain a competitive advantage in SEO, you should prioritize enhancing your website’s loading time and general performance.

Caching plugins and content delivery network (CDN) services are two options for accomplishing this. It’s also a good idea to keep your website’s plugins up to date. Finally, it might be beneficial to hire a web design business to restructure the structure of your site for faster loading times and other benefits.

Crawlability

“Crawlability” is a term used frequently in SEO. It relates to how readily search engines can access and index the material on your website. A well-structured website may improve your SEO rankings by allowing search spiders to index as many pages as possible in the least amount of time. Indexing pages is critical because it allows your information to be found on the Internet.

Mobile-Friendliness 

It is claimed that the majority of people nowadays use their cell phones to access the internet. This implies that you must guarantee that your website has a mobile-friendly structure.

The layout of mobile-friendly websites is streamlined, making it easier for visitors to browse. They also feature a responsive design, which allows the site to instantly alter its size and layout according to the device used by the visitor.

With the growing number of mobile users, well-structured websites make it simpler for them to access your site, increasing traffic and favorably impacting your online presence.

Security

Security is still seen as a major concern for site owners. Users and potential consumers can no longer trust a hacked website, thus resulting in income loss. It also implies that your site’s rating may suffer since search engines take security into account when deciding a website’s position. As a result, when designing the structure of your site, you must consider the user’s security.

Follow these guidelines to keep your website secure:

• Use a current content management system (CMS).
• Create strong passwords and update them on a frequent basis.
• Install and maintain a security plugin on your website.
• Back up your website on a regular basis.

Remember that a well-structured website is important for more than just your SEO ranking and user experience.

Content and Links

Many people are unaware that certain sorts of material might have a detrimental impact on your site’s score. This is especially true in situations of duplicate material, as users may interpret it as a symptom of a badly maintained website.

Furthermore, users may become perplexed if they encounter identical material on many sites. To avoid this, ensure that all of your website’s material is unique and of excellent quality. You may do this by developing original content and double-checking for duplicate material on various parts of your website. This will aid in the improvement of your SEO rankings as well as the overall user experience.

Internal link architectures are also important for both consumers and search engines. They assist people in navigating your website and supply data to search engine crawlers. Broken links, on the other hand, might cause your site to lose ranking. This is due to search engines seeing it as a symptom of poor website upkeep.

Furthermore, broken links might frustrate users by leading them to dead ends or irrelevant pages. To prevent this:

• Using a link checker tool, examine your website for broken links and fix them right away.
• Maintain the content of your website so that consumers do not discover broken links.

Format

URLs are another critical component of your website’s structure. They are the addresses that uniquely identify each online page. Use short, easy-to-remember URLs when constructing your website to make it easier for people to browse and remember your website’s address. Using relevant keywords in your URLs can also assist enhance your SEO rankings. If you are stuck, a URL shortener tool might assist you to come up with a URL.

Keywords

Keywords are a critical component of your website’s SEO. Choose relevant keywords that you may employ across the site to boost search engine exposure while developing your site layout. However, remember not to overdo it. Excessive keyword usage makes you appear spammy, which is poor for both SEO and user experience.

Images

High-quality photos are required for a well-structured website. This, however, does not end with high-resolution photos. You should also optimize your photos to reduce the time it takes for your website to load. As a general guideline, you should strive for an image size ratio of 1,200 px x 675 px and a 16:9 aspect ratio per file. If feasible, employ compressed pictures to further minimize the loading speed of your website.

Alt-text is an essential component of your website’s photos. This is because it assists search engines in comprehending the information of your image. Furthermore, it can be used as a ranking indication. To make the most of your photographs, you can also include informative alt text that appropriately characterizes the image.

Conclusion

Correctly structuring your website is critical to your SEO ranking. It will be easy to boost your site’s SEO rating and organize it to attract more traffic and conversions if you pay attention to the areas highlighted in this article.

The post How Efficient Site Structure Can Boost SEO Ranking appeared first on noupe.