BlogmyQuery – BMQ

Conversion rate optimization (CRO) denotes strategies to persuade website visitors to become clients. What influences customers’ shopping behavior? In the world of B2B SaaS, you need to present a product that serves the following primary purposes:

• enhancing business performance;
• solving common pain points;
• increasing sales;
• reducing costs;
• providing a team with the needed capabilities that are easy to comprehend.

But even having the best and most useful product doesn’t guarantee conversions. You need to succeed in the challenging CRO process, improving the user experience on the website and removing any barriers on the purchase journey. For example, online store owners follow eCommerce UX design best practices to achieve it. What can a B2B SaaS company do?

A great customer experience begins with understanding the path a potential buyer follows when interacting with a brand. It involves all of the company’s points of contact with a prospect. Ideally, these paths should be well thought through from many perspectives: UX\UI, sales, and marketing, to name a few.

By investing time in conversion rate optimization, a company can pave the optimal way for a potential client to buy more. In this article, you’ll find out what software as a service (SaaS) companies can do to increase their website’s conversions.

1. Analyze Your Landing Pages

B2B clients need more time to convert compared to direct consumers. They avoid impulsive purchases, so having a good landing page with essential information about the product is a must for a B2B SaaS company. These are pages intended to trigger a particular action:

• subscribing to an email newsletter;
• signing up for a demo version of the software;
• opting in for a trial period;
• buying the tool.

So they should be powerful in marketing terms. Here are some pointers for designing a landing page:

• Let people sign in with a single click.
• Use a strong copy, with headlines and subheadings defining your unique value proposition (UVP).
• Include engaging elements, such as videos, to tell about your product more.
• Highlight the benefits for a potential business client (not only the features of the product/service).
• Reduce doubts and increase trust with social proof (testimonials, achievements, awards, partners, etc.).
• Personalize communication with pronouns and tailored content.
• Remove the website’s navigation from a landing page to double the conversion rate.

FreshBooks increases the number of conversions by stating the ability to cancel subscriptions and not to insert credit card data. It also displays product ratings and reviews. At the bottom of the page, there is a Frequently Asked Questions section and product benefits for businesses, helping prospects decide.

Screenshot taken on the official FreshBooks website

2. Give an Idea About Your Product with a Short Free Trial

Gaining awareness of your product and stimulating interest in it typically constitutes the first step in lead generation. That’s where the opportunity to test the software becomes of the utmost importance. If you neglect this step, most consumers will skip your product and turn to your competitors. As most SaaS companies provide an opportunity to run the product for free, you need to follow their suit.

In light of this, work on improving visitor-to-free trial/freemium conversions. It includes offering a complete product for a brief period (a trial) or providing a minimal, non-time-limited version of your product (freemium). So customers will need to either pay for the service after a certain period or complete access to all features without any limitations or watermarks.

A case in point is MailChimp, a marketing platform for small businesses. You can utilize the tool for free, but it’s limited to 2,500 monthly emails sent, one user, and some advanced features.

Screenshot taken on the official MailChimp website

People need to understand the tool fast. Ensure a smooth onboarding process. Let consumers complete their tasks and get to grips with the software to encourage them to purchase it for a longer time. The bottom line is that the product should solve customer problems before the end of the trial. That’s where the following tips may help:

• display the value of the products with the help of metrics and reports;
• instill a sense of urgency when the trial is coming to an end;
• follow up with those who don’t subscribe to discover reasons for abandoning the service.

3. Use Clear Calls-to-Action

Suppose you’ve convinced visitors to subscribe or buy. Where should they click to get the desired solution? To encourage visitors to stay on a website and submit a contact form with an inquiry or download a whitepaper, include the CTA to catch their attention immediately. While it may seem obvious, organizing the CTA is a critical step on the CRO list. Take this information into consideration when improving CTAs:

• These can be links or buttons, leading people to other sales funnel stages. 
• They may differ in prominence, with the most important being highlighted.
• As clicking the button denotes conversion, you need to place them front and center on your pages.
• The wording should be understandable and give clear directions.
• Generate FOMO by advertising innovative features or limited-time deals.
• CTAs should be concise, stating the product value in several words.

Look at how DocuSign emphasizes CTAs by increasing their size or spacing them out. This strategy is especially successful as there are minimum elements in the above-the-fold area.

Screenshot taken on the official DocuSign website

4. Cut Down on Your Lead Form Fields

Analyze your website forms. Is all information necessary to initiate the first contact with your company? Stick to the minimal number of fields. Allow users to complete them in a couple of seconds. Ask for the essential information only and make it up to clients whether to insert some details. For example, asterisks above specific fields will denote their importance. You may either hide the rest in accordions, remove them, or leave them without any marks.

Zoho enables prospects to sign up by inserting an email address, password, and country. But there is a quicker path. You can use a Google or Microsoft account to access Zoho CRM.

Screenshot taken on the official Zoho website

The fewer fields you show, the higher your chances of converting people into customers. If it’s necessary to collect such information, try separating forms across several pages. According to statistics, choosing multi-page over single-page forms can increase conversions from 4.53% to 13.85%.

In most cases, successful conversion in B2B SaaS will involve starting a conversation with your sales team, not purchasing. Keeping that in mind, you need to reduce the effort of making an appointment.

5. Practice A/B Testing

What should you pay the most attention to in terms of marketing? Your messages. A\B testing gives a great hand at determining which elements, phrases, and layouts bring back a higher response. As such, using tools such as Visual Website Optimizer and similar, you can test the components on your landing pages to get an insight into customer behavior. These include calls to action, color schemes, texts, and visuals.

Such variation test campaigns allow for splitting your audience and showing them different options. For instance, you can build a hypothesis on the wording used for sign-up forms or even the subject lines of your newsletter send-outs.

As the business grows, you may conduct polls and surveys or analyze heatmaps to gather user feedback on your business. Implement the results on your touchpoints, including the website, app, social media, email, etc. It can involve making minor adjustments like changing the look of your landing pages or adding CTAs that are simpler, clearer, and more effective at boosting conversion rates.

You may find out what works best by comparing the results of gathered data like the number of clicks, downloads, filled-out forms, etc. You can also discover the bottlenecks that need fixing and underperforming solutions to replace. This way, your marketing efforts will bring back a more effective resonance.

By analyzing data of this kind, you can optimize the customer journey map and build stronger relationships with your clients. Not to mention that such an approach saves marketing resources and gets a better return on investment.

Major Takeaways

B2B SaaS companies should start optimizing their websites and solutions for conversions by analyzing customer psychology. What do people seek when inserting specific keywords in search and landing on your page? Leverage website analytics and tools to determine their interests and pain points.

We’ve described several ways to enhance conversion rates and sales, such as:

• organizing landing pages;
• adding a free version of the software to evaluate it before buying;
• improving CTAs, their position, color, wording, and so on;
• simplifying the registration process;
• finding the best variant with the help of A/B testing, website analysis, and heat mapping.

Generate high-quality content and ensure website usability. Attract the target audience and solve people’s problems. If you follow these pieces of advice in addition to the CRO best practices, you will get more qualified leads for your B2B SaaS business.

Featured image by Stephen Phillips – Hostreviews.co.uk on Unsplash

The post 5 Best CRO Tips for B2B SaaS Websites appeared first on noupe.

For many marketers, an influencer marketing strategy is a no-brainer. The others are still deciding on the worth of influencer marketing. 

Both are perfectly right in their own way: After all, the importance of influencer marketing “depends” on the type of industry you’re in and the kind of work you do. 

However, if you’ve never dipped your toe in the world of influencer marketing but are eager to learn more, we’ve got some jaw-dropping statistics that’ll help you shape your strategy in 2023.  

Please note: We’ve only noted the statistics acquired from studies conducted between 2021–2023 to ensure relevancy.

Let’s dive in.  

Key statistics to shape up your influencer strategy 

1. When asked to share a budget, 23% of marketers planned to spend 40% of their marketing budget on influencer marketing, whereas the average majority (25%), planned to dedicate 10–20% of their budget. (Source)

Some marketers leverage AI to cut down costs. There are tools that help to find potential candidates in a short period of time, plus writing tools can help develop guidelines and brand books to make the partnership seamless. 

Tools like Klear, Chat GPT, and specialized writing tools for marketing and sales content, for instance, are some valuable resources marketing teams can leverage to save time and money. However, it is crucial to check for features and specifications in advance to choose the right toolset. For those looking in for tools in the content space, online reviews like this one on Jasper.ai vs. Copy.ai are helpful. 

2. 43% of brands spend less than $10k/year (US Dollars) on influencer marketing. However, there are a few who spend more than $500k. (Source)

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3. Instagram is the most popular channel for influencer marketing, with 87% of marketers and 90% of creators planning to increase their presence there. (Source)

4. According to a 2022 survey (whose respondents were mainly brands and PR and marketing agencies), 54% of the organizations said they worked with up to 10 influencers, and 3% said they worked with 1000+ influencers. (Source)

5. In 2023, brands plan to decrease their spending on the following platforms: Snapchat (73%), Twitter (58%), Pinterest (43%), etc. (Source)

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6. Zara, Shein, and Instagram are the most talked-about brands on Instagram. (Source) 

This indicates the audiences there place importance on fashion, which means if you’re in the fashion business and you sell products like leather jackets and linen suits, partnerships with creators on Instagram may be an exceptionally good strategy for you. You can get a lot of valuable data for earned media and social media mentions and utilize this data for your HubSpot lead scoring, which will help you get more conversions in the end. 

7. In 2022, brands placed importance on the following metrics when partnering with influencers: engagement rates (32%), social media traffic (19%), and brand mentions (11%). (Source) 

However, in 2023, the following metrics have the highest level of importance: views, reach, and impressions (49.6%), engagement (25.5%), and conversions/sales (24.9%). (Source)

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8. 61% of brands prefer to work with the same influencers, whereas the remaining 39% prefer working with new influencers. (Source)

9. An average majority (77%) of influencers are female, and 23% of them are male. (Source) You’ll find a breakdown of this statistic by each platform below. 

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10. In 2021 and 2022

• Mega-influencers charged at least $1,200 (US dollars) per Instagram post, whereas macro-influencers charged anywhere between $185-$2500. (Source)

• On TikTok, mega-influencers charged an average minimum of $1,034, and macro-influencers charged anywhere between $151-$793. (Source)

• On YouTube, the former (mega-influencers) charged an average minimum of $2,500, and the latter (macro-influencers) charged between $1105-$16,234, thus making YouTube the platform that requires the highest amount of investment for influencer partnerships. (Source)

If your budget doesn’t allow you to partner with mega or macro influencers, you can try getting your foot in the door with organic posts instead of paid ones. 

For example, if you’re in the pet industry and want to work with a cat influencer, you can offer them free products, such as toys, food, accessories, furniture, and even cat insurance. That might get you noticed (and if your luck has it, you might get a free post out of it too). 

This barter strategy worked so well for Awful Cloth, it got them noticed by influencers Jason Derulo, Bryce Hall, and Charli D’Amelio. 

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If you get a free post or promotion, make sure to highlight it in you social media and website to use it as social proof. Create eye-catching captions to boost sales by leveraging AI writing tools, photo editors and upscale API to ensure high-quality.

11. A 2021 survey said that 53% of respondents believe influencers are the most skilled at promoting beauty products, and 45% of them said they are the most skilled at promoting clothing/accessories. (Source) 

12. More than 61% of the brands plan to use artificial intelligence or machine learning to identify which influencers to work with. (Source). 

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13. 39% of brands prefer to work with nano-influencers, whereas 30% of them prefer to work with micro-influencers. (Source) 

14. An influencer collaboration takes approximately 16 days to complete its full lifecycle. (Source)

15. Price per post for any influencer partnership is usually determined by the following formula, “Average engagement x Engagement Rate Price.” 

The average engagement rate cost on YouTube is $0.04, on TikTok is $0.21, on Instagram is $0.56, on Facebook is $2.63, on Pinterest is $5.51, and on Twitter is $37.82. (Source)

Side note: Prices are in US dollars. 

16. Lifestyle, fitness, entertainment, etc., are some of the most profitable niches for influencers. (Source) 

When you take an average of how much 500,000 influencers charge across various niches on a variety of platforms, these are the figures you’ll get:

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17. In 2022, these were the accounted engagement rates of influencers: Nano-influencers (2.53%), micro-influencers (1.06%), mid-tier influencers (0.91%), macro-influencers (0.86%), and mega-influencers (0.92%). (Source)

18. Between 2022 and 2023, 70% of influencers have increased their rates, 2% have decreased them, and around 28% are keeping them just the same. (Source) 

19. Men prefer to follow influencers who operate in the gaming, fitness, and food niches. While women prefer to follow influencers who operate in the skincare, fashion, and food niches. (Source)

20. A study that focused on Gen Z and millennials said that these audiences prefer to follow someone who’s authentic, funny, or knowledgeable, as opposed to someone with a large following. (Source)

Learn more about influencer marketing 

Since we’ve only seen the rise of influencer marketing in the past few years, there’s still a lot to learn about the industry’s future and how effective it could be in the long run. 

To keep up with all the trends in influencer marketing, you can regularly follow places like Influencer Marketing Hub, Adweek, and Noupe (as we regularly post advice on improving your brand presence and marketing strategies).

So are you ready to take the leap and invest in influencer marketing? Join the thousands of brands already tapping into this lucrative marketing strategy. You won’t regret it and neither will your bottom line. 

Happy influencing! 

Featured Image by rawpixel.com on Freepik

The post 20 Key Influencer Marketing Statistics to Help You Shape Your Strategy in 2023 appeared first on noupe.

Small-scale manufacturing is often the most fraught place to be from a cash flow perspective. You might have achieved some success, but be faced with the prospect of struggling to invest to expand your operations because your profit margins are tight, to put it lightly.

With that in mind, there are a few ways to overcome this conundrum, keeping your outgoings to a minimum, boosting your profitability, and still keeping customers happy. Here’s how.

Identifying Areas of Potential Savings

Since every penny counts, you must first take the time to identify areas of potential savings and pinpoint where changes can be implemented without compromising quality or customer service.

As part of this, consider reviewing overhead costs such as rent, utilities, and payroll expenses. Each area offers an opportunity for savings if managed carefully and strategically. Perhaps you’ll find that it’s possible to renegotiate rates with your commercial landlord, switch to a better deal with a new energy supplier, or streamline your staffing. If handled on a case-by-case basis, you’ll surely find a more cost-efficient way forward.

Additionally, look into ways to reduce energy consumption, perhaps by investing in efficient lighting solutions or updating older equipment that’s less power-hungry, and will lead to long-term savings. You can even claw back some cash when replacing outgoing hardware if you’re savvy, as you can easily sell used plastic machinery and other manufacturing equipment through online marketplaces.

Streamlining Operations to Increase Efficiency

One of the best ways for a small manufacturing business to cut costs and make more profit is by streamlining operations. This involves analyzing current processes, identifying weaknesses or areas that could be improved upon, establishing clear goals, and developing strategies toward achieving them. It’s an approach that can be applied to any organization, of course, but has manufacturing-specific elements to keep in mind.

For instance, it’s a good idea to invest in software solutions or automation tools that can help you reduce manual labor with tasks such as inventory tracking or order processing. These are often time-consuming to deal with by hand but can be easily accelerated with the right platforms.

Also, look into opportunities to outsource elements of your operations. This could include complex yet necessary aspects like warehousing, which a third party might be able to handle far more affordably than you could manage in-house.

You can even outsource things like accounting, payroll management using top payroll software, workforce management, marketing, and whatever else you need to. The leaner your small manufacturing firm is, the more adaptable, agile, and profitable it will be.

Making Smart Purchasing Decisions With Suppliers

In order to remain competitive and profitable, your purchasing decisions have to be on point. This means taking the time to research suppliers, compare prices, and weigh up the terms and conditions of sales contracts. This will help you identify the best possible deals for materials or products that your business needs.

Taking advantage of bulk ordering discounts also makes sense for businesses involved in mass production on any scale, as this can save money on essentials over time, while also preparing you to accommodate spikes in demand without being overwhelmed.

Finally, take into account quality considerations before making any final decision. It’s better to prioritize value for money over pure price because the cheapest option is a false economy if the goods you’re getting aren’t up to your usual standards. There’s no point saving a small amount if it only ends up creating consternation among your customers.

Implementing a Culture of Continuous Improvement

For any small manufacturing business that seeks to make more profit, establishing and maintaining a culture of continuous improvement is key. This involves creating an environment where employees are encouraged to think outside the box and suggest new strategies for reducing costs, while still delivering on the overarching mission statement of your firm.

This won’t just happen organically, as you need to be active in developing this culture, and giving your team members the tools and the motivation to live up to its promise. For instance, providing training programs for your staff on how best to identify potential savings opportunities will help build their skillset, as well as catalyze collaboration between departments.

It also makes sense to reward ideas or initiatives that have been successful in cutting costs, as this will motivate everyone involved while reinforcing positive behaviors.

Final Thoughts

Profitability is within reach for any manufacturer, and it doesn’t have to be achieved by cutting corners. Hopefully, you’ve now got a basic framework for finding cost-cutting measures that won’t jeopardize your position in the market.

Featured image by cottonbro studio

The post How to Cut Costs and Make More Profit in a Small Manufacturing Business appeared first on noupe.

Tons of data are exchanged every second, so- What is your opinion that businesses can have deeper insights into their vast data?

The best solution is- Data Visualization Design. It helps recognize patterns, errors, and red flags, identify weak points, and extract valuable insights. Data visualization’s sole objective is to help businesses make informed decisions to take business a step ahead. 

Here visualization refers to the pictorial representation of the data that gives a clear view. For a business, data is everything. The visualization is beneficial for:

• Data analysis 
• Faster decision making 
• Simplifying complex data and more. 

A business can leverage the data visualization design by improving it. If you want to know how to improve your data visualization design, then continue with this blog. 

Let’s start with some basic information!

What Is Data Visualization Design?

Data visualization stands for graphical representation of data, where the process turns raw data into forms of maps, graphs, and infographics. The design that represents it is called data visualization design. Visualization’s sole advantage is offering a seamless way to visualize the trends and data patterns via extraction from the data chunks. 

The prime objective of data visualization techniques is to represent the data to end users in an easy format. You will be surprised to know that the human brain responds to visuals instead of text. Some tools are available that help with better data visualization, such as Power BI, Tableau, Zoho Reports etc.  

These tools can help derive insights to take customer experience to the next level. Additionally, data visualization is considered a key part of the strategy to unleash the hidden qualities of data. 

The Process of Data Visualization

A question might arise in the reader’s mind: what is the data visualization process? So, the process works like this: 

• Goal of research

Here you need to identify the research goal, what kind of data is needed and what kind of visualization you need to communicate your research. 

• Fetch the data 

Get access to the large data set. Manually it will be a daunting task, so you can take the help of APIs, scrape data from the internet, or use tools to collect the data, such as Power BI Dashboard. 

• Data Cleaning

It helps in the easy visualization of data because clean data remains free from error and makes the process easy. It saves time instead of fixing the issue while visualizing the data. 

• Choose A Chart

Data charts are the best options for data visualization and effectively convey the message. Here you need to pick the chart that matches your needs carefully. 

• The Tools

Multiple tools are available for processing the data, and some of the legendary tools available are Tableau and Power BI. Suppose you have less budget. You can start with free tools like Power BI Desktop.  

• Prepare Your Data

Data preparation includes multiple steps such as formatting columns, value conversion, filtering, grouping, and combining variables. 

• Create Chart

The final step is chart creation which also holds key steps such as data import into the software, selecting chart type, and more. 

Until this section of the blog, we have gone through crucial information about data visualization design. So, it’s time to look at the top ways or tips to improve data visualization design. 

Top-10 Tips to Improve Your Data Visualization Design?

The tips mentioned in this section also represent the data visualization best practices that can help you a lot. So, let’s start. 

#1. Choose A Suitable Chart

The first best practice for storytelling via visualizing the data is choosing a suitable chart as per needs, as a universal size can fit all. You can also combine the related charts for the best effects. Some popular formats are bullet charts, bar charts, line graphs, maps, and pie charts. 

#2. Colors for Data Representation

Colors play a crucial role in making data visualization design more appealing, so choose it with some intention. If you want to show data growth, then using warm colors is the best, or you can use light colors to represent the less growth to represent less growth. The only condition is that colors must match the intended message you want to deliver. 

#3. Data Labels & Annotations

Using data labels and annotations to improve the data visualization designs is crucial. It helps in creating an easy understanding among the end users. The labels help in recognizing the data points, and on the other side, annotations provide additional information. 

#4. Predictable Patterns  

Unpredictable patterns can destroy the whole visualization. The reason is if patterns are complex or random, then users will find it difficult to understand and fail to get what they want from the data. So, one of the data visualization techniques is to use a predictable pattern. 

#5. Alignment

Align data elements in an appropriate format to create the best effect of data visualization design. The correct alignment will help the users navigate from one section to another easily. Here you can use the basic technique, such as aligning the data on X and Y axis, but all must be relevant to each other. 

#6. Use of Appropriate White Space   

The appropriate white space will assist you in making visualization smooth. It helps in balancing the information showcasing, including the other colors. You can show the crucial data in colors and put other data in whitespace for clear visibility. 

#7. Reduced Chart Junks

If you plan to create a data visualization design for the best experience, limiting chart junk is one of the best ways. It works by removing the unnecessary or distracting elements that do not relate to the message you want to convey. 

#8. Visual Hierarchy 

The only objective of data visualization design is to represent the data in an understandable format and to engage the customers. One of the best ways to do it is to represent the data in a visual hierarchy so readers can move from top to bottom or vice versa effortlessly to view the desired data. Here BI tools work fantastic for example, one of the best benefits of Power BI is to represent the data in a visual hierarchy. 

#9. Highlight Patterns 

Using shapes is the best method to highlight the data patterns and relationships. The shapes can be anything such as a circle, square, triangle, cube or any shape else. With the help of shapes, you can showcase data overlapping or increasing or decreasing. 

#10. Consistent Size 

Whatever charts, graphs, or shapes you are using for data visualization design, its size must be consistent. It will create clarity instead of confusing the readers’ eyes. For better visualization, clarity is a must. 

The Final Thoughts

There is tough competition in the market where multiple brands are competing. Here data visualization can help a lot to identify the weak points you can work on to have a strong presence. By improving the data visualization design, you can create a better effect. The tips mentioned above can help you with it. For better effect, you can consult with the experts or take the help of professionals from top Power BI development companies or companies with vast experience. So, without any delay, take the right decision at the right time to add value to your business with the help of data processing and visualization.  

Featured image by rawpixel.com on Freepik

The post 10 Ways to Improve Your Data Visualization Design appeared first on noupe.

Follow this guide to learn how to create a powerful Google Ads strategy. This is a fast and easy way to increase your sales.

Google Ads are one of the most cost-effective ways to advertise your business online. Whether you’re a small business owner or a marketer working for a larger organization, Google Ads allows you to target customers precisely. 

The best part of running Google Ads? They let you achieve instant results. Instead of relying on SEO and organic traffic, you can get your brand in front of the right people straight away. 

The only problem is you have to pay for ads, which means you need to run a Google Ads campaign that works. Otherwise, your ROI won’t benefit your business.

And when you start exploring paid ads, there are various types of Google Ads campaigns you can use. 

With options for Google search ads, display, video, and text ads; new features for mobile apps and voice search; and access to real-time data about your ad performance, there’s a lot to consider when launching a paid search campaign.

In this guide, we’ll explore the Google Ads platform a bit deeper and reveal some of the best Google Ads tips and tactics you can use.

What is Google Ads?

Google Ads is a digital advertising platform developed by Google. It allows businesses to display ads to people who are searching for specific products or services on Google Search and other Google-affiliated websites. 

Advertisers bid on keywords that they think people searching for their products or services will use, and their ads are displayed alongside search results. When someone clicks on an ad, the advertiser is charged a fee called a “cost-per-click.”

The Google Ads platform allows businesses to create an account, set up their campaigns and ad groups, and choose from different targeting options and bidding strategies.

The platform is very powerful, but it can also be a bit overwhelming for those who aren’t familiar with PPC. We’ll share some tactics to help you get started. 

Using Google Ads to Grow Your Business

Google Ads is an excellent way to grow your business. It’s one of the most powerful marketing tools available that lets you get results fast.

When you run search ads on Google, you can reach new customers searching for products or services like yours and help increase sales by showing them exactly what they want to see. You can also use Google Ads as a way of increasing brand awareness and reaching potential customers, and driving traffic to their websites.

The great thing about Google Ads is that you can be extremely specific about who you target. This means only the right people see your ads – which helps you achieve a better ROI.

It’s important that your business creates ads that are highly targeted and relevant. The more specific your ad is to its target audience, the better it will perform. 

Here are some tips and tricks to help you use Google Ads to your advantage.

1. Use Google Sheet’s Built-in Ad Planner to Find High-Value Sites and Audiences

Google’s Ad Planner is a valuable tool for discovering high-value sites and audiences. Use it to optimize your Google Ads campaigns by finding new opportunities for audience targeting, including sites with high site traffic and/or profitable audiences.

• Open Google Ads and click “Start Now”
• Click “Find Audiences”
• Select “Places” under “Location,” then type in the location you want to target (e.g., “Los Angeles”). Click “Search”
• Now you’ll see a list of all places within Los Angeles – you can filter these results by category if necessary.

The built-in planner tool can help you with audience targeting. It’s a free tool that lets you view and compare audience data for your existing ads, keywords, and placements. You can also use it to find new audiences based on demographics like age, gender, parental status, or interests.

2. Keyword Tools

Use the latest keyword tools to build a well-researched list of keywords for your bid requests. 

The first step in optimizing your Google Ads campaigns is creating a well-researched keyword list for each ad group. You can do this by using the following keyword tools:

• Google Keyword Planner – The GKP allows advertisers to enter multiple keywords alongside each other into a single column to compare them side by side—and then choose which ones they want their ads displayed next to! This makes it easy for anyone who doesn’t know enough about SEO strategies yet still wants quick results without much hassle involved.
  
• Google Trends – This tool will show you trending queries so you know what people are most interested in at any time. It’s also helpful for finding related terms that aren’t necessarily synonyms but might be useful for targeting.

Keyword tools can help your business achieve its goals by providing the data necessary to make informed decisions about your marketing campaigns. By using these tools, you can better understand how people search online and what they’re looking for—making it easier for you to reach them with relevant marketing content.

3. Negative Keywords

Negative keywords are words or phrases you can add to your pay-per-click advertising campaigns to exclude certain search terms from triggering your ads. For example, if you sell red shoes but not blue shoes, you might add “blue” as a negative keyword. 

This will prevent your ad from appearing when someone searches for “blue shoes” but will still allow your ad to show up when someone searches for “red shoes.” 

By using negative keywords, you can help to ensure that your ads are more relevant to the people who see them and that you are only paying for clicks from people who are more likely to be interested in your products or services.

4. Remarketing

Remarketing is a way to reconnect with people who have previously visited your website. It involves adding a snippet of code to your website, called a remarketing tag, which adds visitors to a list. 

You can then create a campaign that targets this list with personalized ads as they visit other websites within the Google Display Network. Remarketing aims to bring these previous visitors back to your website and potentially convert them into customers.

You can create a remarketing list in Google Ads by using the “Audiences” section. When you create an audience, it will appear in the left navigation of your account. You can then use that audience when creating a campaign or ad group.

5. Conversion Optimizer

Check Conversion Optimizer to get a better CPA. This feature automatically optimizes your campaigns to help you get the best return on investment from your ads. If you don’t have Conversion Optimizer enabled, we recommend doing so when setting up your campaigns.

Conversion Optimizer can help you get more conversions for your budget by using machine learning to optimize your bids instead of relying on historical data. 

You’ll see an estimated cost per click (CPC) for every keyword in Google Ads, and it will also show CPC estimates next to each keyword when viewed through Google Ads or Search Partners Manager interfaces. The system will automatically optimize for conversions over time and learn how much each keyword bid increases or decreases the conversion rate.

6. Use Google’s Free Tools

To get the most out of your ad campaigns, it’s essential to have a good understanding of how they perform. Google provides free tools that can help you do this.

For example, Campaign Experiments allows you to run A/B tests on your ads to determine which ones perform better and why. You can also try different ad images or copy variations with A/B Testing to see what works best for your audience.

Google Optimize allows advertisers to test landing pages and conversion rates of specific site pages. This tool allows businesses with limited resources to perform large-scale multivariate tests without access to expensive software or human resources needed for manual testing.

7. Start Simple

Several approaches work when creating ads. If you’re starting, try basic text ads because they give you more flexibility, are easier to track, and take less time to make than image ads. They also tend to be cheaper than image ads.

Image ads are more engaging but require more effort to create and manage. You’ll need to upload images that are high quality and use keywords in the right way. Images can also be expensive since they take up more space on Google’s ad network, which means a higher cost per click (CPC) for your business.

8. Google Adwords Express

Get started with Google Ads by using AdWords Express or Smart Campaigns. They require little management, but that also means you have less control over your account settings and performance than you would with other types of campaigns. For example, AdWords Express lets Google automatically set your budget by choosing a daily budget range for your campaign.

Google Ads Express is a simple way to get started with Google Ads. With AdWords Express, you can create a campaign with just one click and then set the budget for your ads (or let Google automatically do it). You don’t have to worry about setting up your ads or budgets, making this option perfect for those new to online advertising.

9. Split Testing

Split-test your landing pages to find the best-converting pages for each campaign. Split testing is a powerful way to increase your conversion rates. It can test landing pages, ads, and even keywords.

The best way to use split testing is by starting with one of your existing campaigns—you don’t want to waste time creating new campaigns for each experimental campaign. Then pick a few variations of the same ad or landing page and split them evenly across your target audience.

It’s okay if you only have enough traffic for two tests; make sure there’s a significant difference between the variations to tell which works best! The more people you have in each test group (the “sample size”), the more accurate results will be.

10. Keep Up to Date

Stay informed about all the changes happening in the PPC landscape! Google is constantly changing the way it displays search results. They’ve been doing this for years and have made hundreds of changes to their algorithm since 2000. 

In addition to changing how they display search results and ads, they also change their landing pages—the pages that appear when you click an ad on Google. These changes can have a significant impact on your PPC strategy!

Conclusion

There’s a lot that goes into developing an effective Google Ads strategy. It’s important that you’re open to trying new things, experimenting, and monitoring the results. The more you test and optimize, the more effective your Google Ad campaigns will be. This means delivering a better ROI from each ad campaign you run and driving more revenue for your business.

Photo by Myriam Jessier on Unsplash

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