BlogmyQuery – BMQ

If you are opting for video marketing for your brand through popular video streaming websites like YouTube, or Dailymotion, you must be facing difficulty in ranking your videos and getting more views and likes. Therefore it is of utmost necessity to opt for a professional video promotion company to get the job done. 

In this era of competition, it becomes quite difficult to choose the best suitable promotional company. So how to choose the best video promotion company? What criteria should you follow while selecting it? 

So, in this article, we will guide you on video promotion questions you should ask the video marketing company to evaluate its expertise.

Why You Need a Video Promotion Company

Your business really needs a video promotion these days due to the high competition. And if you are into promotional video production, you must find a way to promote your videos online to get the desired results. 

That is why you need a professional video promotion company to get your business in the limelight in no time. And before you make your decision of selecting a video promotion company, you must prepare questions to ask promoters so that you select the best.

A video promotion company will benefit you in:

• Reaching your target audience efficiently.
• Promoting your business online through videos effectively.
• Creating brand awareness on an extensive level.
• Increase your following on social media platforms.

What Video Promotion Questions To Ask From A Video Marketing Or Promotion Company

Well, there are lots of Video promotion questions for clients to ask promoters before handing them over your project. A few of the most important Video promotion interview questions are listed below:

1. For how long you have been working in this field? 

The first of the most important video promotion questions to ask any company is about their experience. Remember, you will come across so many claiming to be excellent in their work and driving results for promoting your videos, but does it make them trustable? Of course NOT. 

So, your first question to them should be about their experience with proof. Remember, it is the company’s proven experience that speaks a lot about their work and efficiency! You need an expert and not an inexperienced company. So, make your decision wisely before you choose.

2. Can I get to know about your former or existing clients? Do you have a portfolio?

A portfolio overview is mandatory when choosing a video promotion company. You can ask video promotion questions related to previous or existing work of a company. It is a right of a client to ask for a portfolio to evaluate if the company is best for the role or not. Although an experienced video promotion service can charge a bit higher, it will deliver the work as per your desire. 

Also, you can find medium to big-size firms that offer their services at an affordable cost. All you have to do is to go through the portfolio and evaluate the company’s expertise. Also, it will help you analyze if: 

• The video promotion company really values its clients’ opinions
• The company has acquired the target results efficiently and effectively. 
• The company has maintained good terms with the existing and former clients

Knowing what clients these companies have served will help you make your decision promptly. 

3. What strategies do you have to promote the videos?

So, if you are thinking that Which is a question that must be answered before promotion takes place? Well, it is about promotional strategies. It is utmost necessary to know about all the strategies a video promotion company will use to put your brand into the limelight. Google updates its algorithm quite often with new SEO techniques and only an efficient and knowledgeable company can keep track of it. That’s the reason you should always have strategy-related questions to ask promoters to evaluate their promotional techniques. 

Not only it will let you take your decision to hire them, but also will help you keep your content related to videos and clips ranking well on the search engines. Do cross-check their strategies to the latest trends going on and see if the promoted knows about the latest updates or not.

4. How much do you charge for the promotion of videos?

Obviously, your budget has the utmost importance when it comes to video promotion. And asking questions related to charges for the video promotion should be asked keeping in mind the services you want to avail. There are a lot of things involved in video promotion. Some basic areas are: 

• SEO for Videos
• Analytics
• Regional promotion 
• Measuring return on investment

Video promotion companies charge according to the services they offer. These charges may fluctuate as well as the service quality. Therefore, if someone charging you minimal, do not get yourself lured. Instead, focus on outstanding results while paying a moderate amount.

5. What success meant to you? 

Well, every video promotion company claims to be successful, but you should know what success really meant to them. The top-rated video promotion company will always prioritize the client’s success as theirs. Once you have shortlisted the top video promotion company, checkout 

What success means to it? 

How do they measure their success if they are handed over a video promotion project?

How successful the company has been in its previous projects?

Well, most companies will tell you that the sales generated through video promotion campaigns is their success ratio. Others will tell you that the views, engagements, and likes of the video is their scale to measure the success. 

Now, it’s your call what actually want from your video promotion. Either it will be to grow subscriptions. Or it will be to increase sales. Based on your objectives, you can choose your company. 

Wrap up

We have listed all the essential video promotion questions to ask from a company you are going to hire for your video marketing. So, before you are thinking to invest in any services related to video promotions, make sure to prepare a Video promotion questionnaire incorporating the important questions we have listed and achieve the success you always wanted.

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AI probably isn’t going to take over the world, but that doesn’t mean it isn’t taking the world by storm. ChatGPT, one of the newest tech tools around, is getting lots of press — and for good reasons. As people explore the platform, they’re finding plenty of creative ways to incorporate its best features into their businesses.

This doesn’t mean that organizations are getting rid of workers left and right, either. In most use cases for ChatGPT, companies are allowing the system to make their people more efficient. Handled appropriately and pragmatically, ChatGPT can free up employee time normally spent on “busy work.” More time on their hands means more team members who are able to work on higher-level assignments and duties. There are many ChatGPT alternatives that does provides the same benefits that ChatGPT provides to companies.

Perplexed about how you can use ChatGPT? Look at the many unique ways experimentation is happening on the ground to get some ideas. Below are some of the more interesting ways that professionals are putting ChatGPT through its paces. After reading through them, you might be inspired to do likewise.

1. Fleshing out content outlines.

It’s safe to say that most content is best created with an outline in mind. Having an outline to follow keeps the writer on course. It also makes sure all relevant topics are covered, especially ones connected to juicy keywords.

ChatGPT can be used to not only construct but “beef up” content outlines. MarketMuse, a content quality platform, has released a proprietary ChatGPT integration. As a result, MarketMuse users can incorporate the topic model data in the ChatGPT prompts to build quality outlines fast. Since it’s an integration within the MarketMuse system, they never have to switch logins or tabs. They just need to pop questions into the platform and wait for ChatGPT’s responses to systematically populate.

The ChatGPT answers can come in the form of an outline, of course. However, the outline may be thin or lacking topics. By gauging the outline against a keyword assessment, users can more thoroughly design thoughtful outlines. In this way, ChatGPT helps marketers ensure their content has as much pertinence and value to readers as possible.

2. Making coding more streamlined.

No one ever claimed that writing code was easy, fun, or fast. Certainly, it can be rewarding. However, pulling together app code can be tedious at times. Plus, it can be prone to problems for newer, less experienced code writers.

One of the most remarkable uses for ChatGPT has come as a coding assistant. Recently, none other than Goldman Sachs announced that its developers were coding with ChatGPT. The concept is not to push software developers out the door, though. It’s to allow them to write faster and therefore produce more output than they would otherwise be able to.

As Goldman Sachs has noted, they’re just dabbling at this point. And most other big-name financial institutions haven’t yet jumped into the ChatGPT game. Nevertheless, coding with the help of ChatGPT is happening across many other industries. In the future, it may be a way for companies to construct minimally viable apps quickly and cheaply.

3. Educating people on foreign languages.

Duolingo has been known for years as one of the breakthrough platforms for language learning. To augment its platform and tools, the company has unveiled what it calls Duolingo Max. Duolingo Max is designed to leverage ChatGPT in different ways to ramp up recall and understanding of grammar and vocabulary.

The Duolingo Max product allows users to engage in an AI-focused back-and-forth roleplay. Additionally, Duolingo Max is set up to explain what went wrong when users make errors. The give-and-take affords users the opportunity to better improve their language proficiency.

This creative way to use ChatGPT was meant for foreign language learners. However, it might have applications for students who are learning the structure of the English language in school. Being able to “gamify” learning has always been advantageous. With ChatGPT, it may be even simpler to set up.

4. Writing no-frills emails.

Every day, professionals write and send countless emails. Some emails almost write themselves. What about emails that are important or more complex, such as to sales leads? Those emails deserve more energy and thought, but not necessarily at the initial writing stage.

ChatGPT can be useful for generating bare-bones emails based on general questions and prompts. These emails can then become the structural basis for more conversational, personalized ones. Many leaders like to put their finishing touches on all the content that goes out under their names, anyway. ChatGPT just provides a faster way to get to the personality-incorporating part of email writing.

Salesforce is just one of the many organizations trying out email writing this way. It’s also exploring ways to fold some instant customization into the mix. Most employees will still want to put their eyes on the final product before hitting “send”. Still, the opportunities seem to be endless for taking away the time-consuming sting of routine corporate email writing.

5. Enhancing (and personalizing) digital flashcard sessions.

Most students and teachers have encountered the tool called Quizlet throughout their learning journeys. Quizlets are online flashcards that promote learning through the use of repetition. In early 2023, Quizlet augmented its offerings with Q-Chat, based on ChatGPT.

How does Q-Chat make the flashcard construction process a little smoother? Quizlet says that by giving Q-Chat access to its vast library, Q-Chat can serve as a virtual tutor. Students can drill down deeper on topics of interest, getting more learning power from each flashcard session.

Quizlet refers to itself as an “early adopter” of ChatGPT technology and touts its other uses of AI. Though Q-Chat isn’t ready for full-blown release, its first-run edition will be available to those ages 18+. After working out any issues, Q-Chat is poised to become part of Quizlet’s wide range of product offerings.

We’re only scratching the surface of what ChatGPT is capable of doing. As more individuals and organizations think innovatively about generative AI, they’ll find new methods of using it. Who knows? One day, you may find yourself seeing ChatGPT as one of the most important assets in your toolkit.

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You have certainly heard a lot lately about learning management systems if you are new to the world of eLearning or are switching to online training. This is mainly because it is one of the quintessential eLearning tools, from which every online training and course module is constructed. In particular, if you have a big audience and a lot of content to distribute, LMS integration services are a crucial component of the design and development of eLearning. 

Here are just a handful of the most compelling arguments for why every learning professional should get effective LMS integration services on hand in case you’re still not sure if one is the ideal fit for you. 

Here are 10 reasons why LMS Shopify integration is beneficial for businesses;

Limitless Use Of Online Learning Resources

Your audience has unrestricted access to the data they require once you upload the eLearning course materials to the LMS and publish them. So that they don’t have to wait till their next online training session to improve skills and perfect job-related activities, even individuals who are on the road can connect to the eLearning platform through their smartphones and tablets.

Reduces The Learning Curve 

You’re assisting in keeping things simple for your audience by integrating your LMS with existing corporate tools (and minimizing the need for additional tools). They may concentrate solely on learning how to use the new LMS features, which accelerates their learning curve. For instance, since they are already familiar with using their video conferencing device, they don’t need to learn how to attend a class online.

Improves Employee Performance

Integrating ALMS to Improve Employee Performance Improved accessibility and a smaller learning curve help increase learning engagement. As a result, this improves employee performance at work. 

New hires can be added to your learning platform immediately through an LMS integration, ensuring that they receive the appropriate training. As a result, it will take them less time to become fully integrated into the organization and maximize their output.

Exerts eLearning Content In One Place

You may save all of your eLearning resources in one place rather than dispersing them across various hard drives and gadgets. This lowers the possibility of losing crucial data and facilitates the development of your eLearning course. If you’re utilizing a cloud-based Learning Management System, the data is accessible to all members of your eLearning team as it is all kept on a distant server. Learning management systems are a perfect fit for online collaboration because of this.

Learning and development Time Decreases

Because an LMS provides online learners with only the information they require in a clear and structured manner, it can even shorten the amount of time spent on online training. Additionally, they can test their comprehension by completing online tests or quizzes, taking part in interactive exercises and simulations, and watching eLearning videos that explain difficult procedures or jobs.

Combines Social Learning Experiences

Social learning is simple to incorporate into your eLearning strategy with the help of a learning management system. You can incorporate links to Facebook and Twitter sites, LinkedIn groups, and online discussion forums as the LMS is already available online. To draw in new students, you might advertise your eLearning course on social media platforms and design assignments that emphasize peer collaboration.

Agile and Easy Expands eLearning Courses

You can easily log into the LMS and make the appropriate changes without having to completely recreate your eLearning course if you wish to add more online modules to it to update content based on new trends or scientific findings. Since all of the content is in one place, you may update just the master eLearning course before distributing it to every online learner.

Boost Employee Happiness And Retention

There are several advantages to improving staff performance. Employees, for instance, prefer to stay with a company longer because they believe their contributions are recognized more, their sense of worth grows, and they are more satisfied at work. Studies have shown that good onboarding programs can increase employee retention rates by as much as 82%.

Improve L&D Tasks

LMS interfaces aid your L&D personnel in streamlining several laborious procedures and accelerating their work. Examples include compiling learning materials from outside sources and building rosters. Administrators and back-end developers don’t need to login in separately to get all pertinent data from various systems owing to SSO connectivity. Time and effort are reduced as a result. They can also work along with instructional designers, monitor course sales, and spot reoccurring problems that customer care has to handle.

Actions based on business insights

Business systems can offer crucial insight into the challenges or issues that need to be resolved. For example, CRM systems can spot issues with the management of client connections. You may quickly take corrective action, create a learning plan for your staff, and deliver it through the integration of an LMS with a CRM system. There are more possibilities for insight and corrective measures when there are many business system integrations.

Conclusion 

Remember that using the right LMS integration services for your requirements is necessary if you want to fully profit from a learning management system. Therefore, take advantage of free trials, learn about the features and available prices, and read reviews from other eLearning specialists who have used the tool. This will enable you to develop effective eLearning courses and make the most of the learning management system.

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In the age of digitalization, mobile app development has emerged as a key factor for businesses to thrive. With thousands of applications being developed every day, custom app development has become essential to create a unique and engaging user experience. One of the most effective ways to boost user engagement and retention is through the strategic use of push notifications and in-app messaging. 

Read further as we shed some light on how these tools can be utilized to maximize user engagement for your mobile application.

Push Notifications: A Vital Tool in Mobile App Development

Push notifications can be best defined as brief, attention-grabbing messages sent to users’ devices even when the app is not currently in use. They serve as reminders, promotional tools, or updates, prompting users to interact with the app. The users can control whether they want to receive push notifications and always have the freedom to opt-in and opt-out.

Push notifications are considered to be powerful tools for businesses and organizations as they help enhance engagement and keep their audiences updated on relevant offers, information, and more. These notifications can be event-triggered, transactional, or marketing focused.

Best practices for using push notifications to increase user engagement:

1. Personalization: Tailor notifications to users’ preferences, interests, and behaviors. This can be achieved by analyzing user data, segmenting your audience, and customizing messages accordingly.
2. Timing: Send notifications at the optimal time for your audience. Research indicates that there are specific times when users are more likely to engage with notifications, such as during commutes or lunch breaks.
3. Frequency: Avoid overwhelming users with too many notifications. Striking the right balance between engaging and annoying is crucial for maintaining user satisfaction.
4. Rich Media: Incorporate images, videos, or other multimedia elements to make notifications more appealing and engaging.
5. A/B Testing: Continually test and optimize your push notification strategies by comparing different messaging, designs, and delivery times to determine the most effective approach.

In-App Messaging: Enhancing the User Experience

In-app messaging involves delivering targeted messages to users while they are actively using your app. This form of communication can be highly effective in driving user engagement, as it allows for more contextually relevant and timely interactions. 

In-app messaging is crucial as it enables you to reach your entire app audience, is built into the app experience, is easy to author, and is highly personalized. 

Here are some best practices that should be followed for optimizing your in-app messaging strategy:

1. Onboarding: Guide new users through the app’s features and functionality with a series of helpful in-app messages. This can reduce user frustration and increase the likelihood of long-term engagement.
2. Contextual Messaging: Leverage user data to deliver personalized, relevant messages based on their in-app behavior or preferences.
3. Incentivization: Offer incentives, such as rewards, discounts, or exclusive content, to encourage users to complete specific actions within your app.
4. Feedback and Surveys: Use in-app messaging to collect feedback and encourage users to rate your app. This can provide valuable insights for improving your app’s overall user experience.
5. Announcements and Updates: Keep users informed about new features, promotions, or updates with targeted in-app messages.

Push Notifications & In-app Messaging: How Are They Different?

Now it has been stated that push notifications and in-app messaging are both effective communication methods used by mobile applications to engage with users. 

However, it is important to note that they serve different purposes and have distinct characteristics. Let us discuss these points of difference further.

Push Notifications

1. Delivery: Push notifications are messages sent to users outside of the app, directly to their device’s notification center or lock screen.
2. Engagement: They aim to bring users back into the app or inform them of important updates, promotions, or events.
3. Opt-in: Users typically need to grant permission for an app to send push notifications. Users can also manage these permissions and settings to control the frequency and type of notifications they receive.
4. Timing: Push notifications can be sent at any time, even when the app is not in use and can be scheduled or triggered based on specific events or user behaviors.
5. Content: These notifications are generally short and concise, containing a brief message, icon, and sometimes a call-to-action button or deep link.

In-App Messaging

1. Delivery: In-app messages are displayed to users within the app while they are actively using it.
2. Engagement: They aim to enhance the user experience, guide users through onboarding, promote app features, offer support, or gather feedback.
3. Opt-in: In-app messaging does not require user permission, as it is a native part of the app experience.
4. Timing: In-app messages are shown during active app sessions, often triggered by specific actions, events, or user behaviors within the app.
5. Content: These messages can be more flexible and richer in content, including text, images, videos, or interactive elements, and can be presented in various formats such as banners, pop-ups, or full-screen overlays.

Put simply, push notifications are externally delivered messages aimed at re-engaging users, while in-app messaging is used for enhancing the in-app experience and guiding users. Even though both methods are important for user engagement and retention, they serve different functions and operate through distinct channels.  

The Bottomline

In the highly competitive world of mobile app development, employing effective push notifications and in-app messaging strategies is essential for maximizing user engagement and retention. By understanding your audience, personalizing messages, and leveraging data-driven insights, you can create a more immersive and enjoyable user experience for your app. As a result, your custom app development efforts will not only stand out from the competition but also foster long-lasting relationships with your users.

Frequently Asked Questions

What does push notification mean?

The Oxford Dictionary defines a push notification as an alert that is generated by an application when it is not in use. It is typically used as a medium to notify the user of a new message, update, social media post, and the like.

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One of the best open-source ERPs available in the market is Odoo. With its many useful features and the possibility of integrating it into an existing company’s system and then customizing and scaling it as necessary, it is a highly helpful solution for businesses.

Learning how the Odoo development services, Odoo migration, and Odoo developers help in designing special Odoo applications tailored to meet business needs is a must. You should also learn how Odoo developers approach development to ensure success. The best practices for Odoo ERP software development and implementation are highlighted in this post and are important considerations for businesses.

Two Different Paths

In most cases, developers communicate with clients directly or via an Odoo consultant. The Odoo consultant may be a staff of an Odoo service provider or an independent expert. Odoo consultants come in two varieties: functional and technical. The skills of a functional consultant include supporting the client’s business requirements and creating the optimal option for adopting Odoo products. Hire a technical consultant from Odoo app development company for Odoo ERP integration.

In the upcoming session, learn what makes dealing with a client directly different from working with a consultant for Odoo.

Direct Collaboration

Working directly with a developer is interesting from the standpoint of a business owner because they can solve any of your difficulties without using a third party. As a result, a company process will move forward considerably more quickly and smoothly.

Some experts claim that this strategy could be sufficiently problematic. They believe it increases the possibility that a developer would overlook some crucial operational details and slow down the project’s general flow. If you opt for a direct Odoo developer partnership, experts encourage you to pick a reputable developer with extensive Odoo experience.

Co-operation via an Odoo Consultant

Some people worry that there can be misunderstandings between them and a developer. You can consider working with Odoo development services which can offer the finest strategies and deliver much more value than just employing a developer. While focusing on the Odoo implementation in your company, the Odoo consultants typically collaborate with developers to enable challenging jobs. Simply put, consultants give their clients a little bit more support overall.

In any case, both approaches are popular right now, so you can pick the one that best suits your demands or maybe even try them both.

Approaches for successful Odoo development and implementation

Understand your business clearly

You want to adopt any software solution that is either a full-featured operational management software like Odoo or any tool necessary for the operations of commercial organizations. To do that, you need first to analyze the needs and where should the implementation be affected. You can choose from a variety of business management systems and learn what features and aims to seek by carefully analyzing your own company’s demands. Practicing this will be useful for businesses in planning how all of the Odoomodules and platforms affect a business’s operation.

Planning and analysis

The following stage is to plan for the implementation elements once the areas where the Odoo platform should be installed have been understood. The service provider should be paid for the implementation and development time depending on the specifications you have provided. In addition, a gap analysis should be performed to show how the company’s activities differ from those of the Odoo platform. This gap can then be closed based on functional requirements.

Test the developed platform

You should evaluate the Odoo platform created in response to the specified requirements. Check if every component is working perfectly and according to your operating requirements. The service provider is informed of all the components that need to be modified and changes that have been made. After the adjustments, more testing should be done to determine the effectiveness.

Deployment of the platform

Once all testing has been successful, the Odoo platform should be put into use for the management of the company’s activities. This should be done with the highest level of accuracy and in conjunction with other third-party tools and efficient equipment. The tools that connect other apps to the Odoo platform are sometimes used by the Odoo service providers.

Training

Once the platform has been properly implemented, it should be working with Odoo’s best practices, which increase the operations’ efficiency and performance. On the developing platform, the Odoo service provider can deliver training. All staff may be required by the organization to complete Odoo training and participate in their particular areas of operation. Numerous service providers of the Odoo platform also offer specialized training programs. In order to improve the operations to be done on the Odoo platform, many companies offer both individual and team training.

Additional things to do when in Odoo development

Define your objectives

Establishing your business objectives and what you hope to achieve with ERP software is essential before you begin the development process. To maximize the benefits of ERP software development, it is also crucial to pick the appropriate features, functionality, and technological stack. Setting reasonable expectations and seeing potential obstacles before they become serious problems is made possible for businesses by defining their business objectives.

Support and Maintenance

Contrary to popular belief, developing ERP software is not a one-time job. To maintain smooth operation with no interruption or errors, it needs ongoing care and maintenance. Additionally, for the ERP system to stay current and secure from online threats, regular upgrades, bug fixes, and security patches are needed. To ensure consistent performance over time, it is, therefore, advisable to provide specialized resources for software maintenance.

Final thoughts

Taking into account everything that has been said so far, one can say that the installation and maintenance of Odoo is a demanding operation. To properly perform Odoo erp development and integration in your company, you’ll probably need to work with Odoo developers and services. Please get in touch with experts to learn more about highly qualified Odoo development teams and what they have to offer. 

They will try their hardest to make your business operations more efficient and streamlined. For the effective implementation and efficient functioning of the Odoo platform, all the aforementioned tips will be helpful. These will help improve the flaws and allow for continuing use of the Odoo platform.

Featured image by Christina Morillo

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