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Self-driving cars, smartphone assistants, and Alexa usually come to mind when someone mentions artificial intelligence (AI). But there is more to this technology, especially when it comes to digital marketing. AI has raised the bar in search engine optimization (SEO), making a huge difference in ranking websites in search engine results pages (SERPs).

SEO AI entails optimizing a website to rank higher in SERPs using AI’s capabilities, which can automatically identify ranking, conversion, and content opportunities. 

Let us talk about how to leverage AI to boost SEO rankings.

Choose a Trending Topic to Target for Ranking

Whether you have a small business website or a blog, knowing what your audience is looking for when they search Google gives you a better chance to rank. With an AI tool, you will not just know the trending topics, but you will also get the right keywords to rank for.

Digitalauthority.me reports that AI SEO helps with topic and keyword research. An example of an AI-powered SEO tool is the SEMrush SEO Writing Assistant Tool, which can help you with the topic generation, keyword research, content optimization, and monitoring campaigns.

AI also looks for competitive gaps in your industry so you can create content that targets your customers’ needs. For example, for a home security contractor business, AI analyzed existing content in the industry and determined it lacked content about the latest or 2023 home security trends. Creating content with this topic in mind helps you rank your pages on SERPs.

Create Unique Content

Aside from searching for trending topics, AI does wonders with content creation. Considering how long it takes to research keywords and topics, traditional content creation can be time-consuming. Add to that content optimization, which also takes time and effort.

AI can save marketers hours of research and optimization. AI’s ability to find the best topics and keywords for your business can help you create better content to target your customers and rank your pages higher in search results. And AI can do more for content creation. Here are some of them:

• Help with link building. AI can find high-value sites to link. It can also find other link-building opportunities, like bloggers, influencers, media sites, etc. Creating quality, highly-targeted content using AI tools boosts your SEO because good content attracts backlinks.   
• Focus on user intent. An example of AI used in understanding search intent is Intent.ai. This is a machine learning software that analyzes streams of data from mobile operators. Data like subscriber profiles, including gender, age, interests, habits, credit scores, visited sites and downloaded apps, determine user intent.
• Make your content accessible. AI can help people who have difficulty accessing information. People with vision problems can depend on smart speakers like Alexa for the latest information. AI can also make documents more accessible to people with motor and visual impairments, like the CIB pdf brewer tool.

Optimize Website for Mobile-Friendliness

People use their smartphones more than ever to find information online. From shopping online to searching for directions, smartphones have become very handy in our daily lives. 

This is why Google has adopted mobile-first indexing, which prioritizes a site’s mobile content for crawling, indexing, and ranking. This means sites with mobile-friendly content and structure rank higher in search results.

AI has made mobile optimization much easier thanks to its advanced algorithms, which understand how people interact with and use your app. Also, AI collects data to learn more about your users so you can deliver the best experience. Here are more ways AI helps you create an optimized mobile site:

• Increase SEO with face recognition. This feature uses AI algorithms and machine learning to validate human faces. Face recognition helps with SEO as it can help with image tagging, alt text, image optimization, image search, and visual search. Image recognition improves user experience, which is a ranking factor.
• Improve mobile user experience. AI can help websites provide personalized content and recommendations. E-commerce sites use AI-driven technology to offer products that customers need based on their site behavior, personal data, and purchases. These create a positive mobile user experience.
• Provide real-time information. People use maps on their mobile devices while commuting or driving. AI can enhance these apps to provide real-time information based on data gathered from the web. Map apps can provide current traffic information, travel times, and business peak hours through AI.
• Offer reliable customer service. Another excellent example of an AI-powered tool is the chatbot. Businesses use chatbots to provide efficient and reliable customer service. Chatbots can also process orders and returns, check account statuses, and present offers. All these help improve user experience increasing your chance of ranking higher.

Enhance Voice Search

AI has improved how people retrieve information from mobile devices, smart speakers, and other smart devices. Speech AI is behind virtual assistants that help businesses improve customer interactions. This technology uses automatic speech recognition (ASR) and natural language processing (NLP) to understand and provide what users want.

Speech AI can speed up customer service and provide a seamless way to search for anything. These can help boost page experience, one of Google’s ranking factors. Let us look at the ways speech AI helps improve SEO.

• Provides reliable customer service. Speech AI tools and apps are reliable and can respond to inquiries or calls 24/7. Marketers and managers can ensure customers are assisted beyond office hours, even during holidays. There is no complaint missed or sales overlooked with AI-assisted customer service.
• Offers real-time reports and insights. Speech AI provides real-time insights for customer-focused analyses like customer experience and sentiment analysis.
• Gives your business scalability. Industries have peak seasons, so there is a higher volume of orders and requests than usual. AI can instantly scale to accommodate more orders and inquiries.
• Promotes digital accessibility. Speech AI uses speech-to-text into text-to-speech to help those with hearing and visual impairments to access information through spoken audio or text.

Summing Up

Businesses can use AI to support site optimization and boost their SEO rankings. AI can help with topic research and content creation, mobile optimization, and voice search, promoting SEO. Investing in AI-powered SEO tools should be one of your priorities if you want to successfully hit your marketing goals this year.

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Corporate America has no shortage of cliche buzzwords and phrases. 

“Can we chat about this offline?”

“We need to build consensus and not work in silos.”

“Let’s get boots on the ground! We have to go after the low-hanging fruit.”

Most corporate jargon will make you roll your eyes or smash your keyboard. But in recent years, one of the most “buzzy” phrases in the business world has actually been a huge boon to the culture and the bottom line of companies that have embraced it. 

That’s right, we’re talking about diversity in the workplace. More and more corporations are hiring employees with diverse perspectives, experiences, and backgrounds. In fact, according to LinkedIn, “Diversity and Inclusion Manager” was the second fastest-growing job title of 2022. 

Why are executives all-in when it comes to the pursuit of corporate diversity? Because it’s shown that by establishing a diverse workforce, companies not only improve their bottom line but position themselves to positively impact their employees, customers, and society as a whole. 

That competitive edge is as valuable as ever in 2023 as businesses battle persistent inflation, high interest rates, and worries over a wavering economy. Let’s examine five ways company diversity can impact organizational productivity.

Enhanced Creativity

If you put a bunch of like-minded people in a room, more often than not, they’re going to generate many of the same ideas. This is because how they look at and experience the world is very much alike. 

Diversifying the workplace brings unique perspectives and experiences to the table. A diverse workforce challenges traditional ways of thinking and encourages individuals to be open-minded, leading to new and innovative ideas that otherwise might not have come to light.

This notion of enhanced creativity through diversity isn’t just some corporate gobbledygook either. The American Psychological Association released a study titled “Multicultural Experience Enhances Creativity: The When and How.” In it, researchers found that the “extensiveness of multicultural experiences was positively related to both creative performance (insight learning, remote association, and idea generation) and creativity-supporting cognitive processes.” 

In simpler terms, diversity means more creative and insightful thinking. 

More Profitability

Of course, we all know that nothing Corporate America does is out of the goodness of its heart. There has to be a financial benefit too. And there is! 

A Boston Consulting Group study revealed that companies with more diverse management teams have 19% higher innovation revenue than their non-diverse counterparts. This is a game-changer for start-ups and tech companies, where innovation is critical to their success. 

Ultimately, companies want to connect with their consumers, and being more broadly representative allows more potential purchasers to identify with a brand. A diverse workforce can figuratively and literally lend an internal voice to underserved customer segments. This can lead to better products and services and more effective marketing and communication strategies. 

Other research has found that companies with greater diversity are 70% more likely to capture new markets. With more market share, goods and services are introduced to a larger audience, which in turn means increased profit. Additionally, a diverse workforce can help organizations avoid cultural missteps and better navigate the nuances of doing business in today’s global economy. 

Improved Problem-Solving Skills

Varied backgrounds and experiences can bring new insights and perspectives to a problem, leading to a more comprehensive understanding of the issue. A diverse team can collaborate to develop solutions considering a wide range of viewpoints, leading to more effective problem-solving. 

When a team is made up of like-minded individuals with similar backgrounds and experiences, decision-making can become stagnant. In contrast, a diverse team can challenge each other’s assumptions and perspectives, leading to more informed and effective decision-making. 

Furthermore, when employees feel their unique perspectives are valued, they are more likely to participate actively in discussions and offer solutions. A study conducted by McKinsey & Company found that companies with a diverse workforce outperformed their competitors by 35% in terms of above-average profitability.

Increased Employee Engagement 

Remember “The Great Resignation” during the COVID pandemic? Workers all over the country realized they really didn’t like their jobs and decided to quit. Because of the shift to remote work, this was a lot easier to do because people could suddenly apply for new jobs at companies that better suited them, no matter where they were located geographically. 

Although the trend of mass resignations has slowed over the past year, the themes perpetuating it have not. Simply put, people want to love what they do and want to be actively engaged in their work. 

Diversity in the workplace can significantly impact employee engagement and retention. When employees feel valued and included in the organization, they are more likely to be happier and more motivated in their work. A study conducted by Gallup demonstrates that highly engaged workplaces saw an 81% difference in absenteeism.

Moreover, a diverse workforce can lead to a positive work culture where employees feel respected and appreciated. This can lead to lower turnover rates, reducing the cost and time associated with onboarding new talent. Consider that, on average, it costs businesses $4,683 to hire new talent and around $1,207 to onboard a new hire. That means organizations lose nearly $6,000 each time an employee leaves their job.

When an organization supports its workforce, it fosters a sense of belonging and inclusivity, leading to better overall performance. Engaged employees are more motivated by the organization’s success, leading to increased productivity and overall success.

Improved Reputation and Brand Image

Customers and shareholders are increasingly interested in supporting companies that value diversity and inclusion. By creating a diverse and inclusive workplace, companies can establish their commitment to these values and differentiate themselves from competitors. Additionally, a diverse workforce can help companies better connect with various communities and build stronger relationships with segments of the population they may otherwise not have engaged with. 

Research shows that 52% of all adult online consumers consider a company’s values when making a purchase. The rate is even higher among millennial and Gen Z consumers, who are increasingly more socially conscious in their purchasing habits. Companies must be inclusive in all aspects of their business to maximize sales, build stronger customer relationships, widen the customer base, and ultimately enhance profit margins. 

Reaping Rewards From Diversity

Companies that tap into the varied backgrounds of their employees will see that they put forth an array of perspectives that will benefit the business both internally and externally. Plus, as even more companies rely on remote workers, there is a borderless talent pool to choose from, as potential employees are no longer required to relocate for a job.

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Password security is one of the most crucial aspects of every business or organization.

Your password is your first line of defense when it comes to protecting your sensitive data, systems, and applications against hacking attempts.

And with cyber threats becoming more sophisticated and prevalent, adopting effective password management tools and practices is the need of the hour. 

According to the latest Data Breach Investigations Report by Verizon, around 50% of data breaches occur due to stolen passwords.

Even worse, a single data breach can cost $4.35 million dollars to organizations.

That’s why it’s critical for organizations to keep their passwords secure and protect against rising cybercrimes around the world. After all, one of the tried and tested ways an organization can protect itself from rising cyber attacks is password management.

In this article, we will discuss the importance and best practices for password management to stay one step ahead of hackers & cyber criminals.

What is Password Management?

Password management refers to the set of sustainable practices for securely storing, organizing, and controlling access to passwords used to access various online accounts and services. 

It involves using tools and techniques to create and manage strong, unique passwords for each account, as well as strategies for safely sharing and changing passwords as needed. 

With proper password management, individuals and organizations can safeguard their credentials and keep hackers from gaining unauthorized access. 

Importance of Password Management

Effective password management helps to create a protective barrier between your data and hackers and oftentimes is the only thing stopping a cybercriminal.

Proper password management can not only help in protecting sensitive data but also prevent potential security breaches. 

On the other hand, poor password management can jeopardize all other cybersecurity efforts even if you’re using comprehensive cybersecurity solutions like CSPM in your organization.

Specifically, here are the top five reasons why password management is important in cybersecurity:

• Simplifies Password Management — With the increasing number of online accounts and services, it can be difficult to keep track of all the passwords. Password management tools can help simplify this process by storing passwords securely in one place and helping to generate strong passwords for new accounts.
• Avoids Password Reuse — Many individuals use the same password for multiple accounts, which can be a serious security risk. But, password management can help them generate and store unique passwords for each account.
• Prevents Identity Theft — Identity theft is a common cybersecurity risk in today’s digital age. By using strong passwords and regularly changing them, individuals can help protect their personal information from being stolen.
• Protects Against Hacking and Data Breaches — Strong passwords are essential to protect private & sensitive information and prevent cybercriminals from gaining unauthorized access. If a password is weak or easily guessable, a hacker can easily gain access to personal or corporate data. But, password management helps to ensure that every password that is created is strong enough and cannot be easily cracked.
• Enhances Overall Security — Good password management is an important part of an overall security strategy. By implementing strong passwords, regularly changing them, and avoiding common mistakes, individuals and organizations can enhance their overall security posture and protect themselves from cyber threats.

Password Security Best Practices

Now that you have learned about the importance of proper password management, let’s discuss the five best practices to enhance password security that every organization should implement.

Create Complex & Lengthy Passwords

Creating complex and lengthy passwords is one of the first steps you can take to prevent hackers from stealing your passwords & obtaining unauthorized access.

This is because long passwords are not just difficult to guess or crack. Ideally, every password must be at least 12 characters long, consisting of a combination of upper and lower-case letters, numbers, and symbols. 

This will make it extremely tough for hackers to crack the password and break into your organization’s systems. However, make sure to avoid using common words or phrases because hackers can easily figure them out using brute force attacks or other hacker password-cracking algorithms. 

Instead, use a combination of random words or phrases that are easy to remember but difficult for hackers to guess.

Use Multi-Factor Authentication (MFA)

When it comes to password security, even the most complex and lengthiest passwords can get cracked by hackers. That’s why using multi-factor authentication is highly recommended.

It helps to add an additional protection layer apart from your credentials. Usually, the additional layer of security is either an OTP or a mobile app that requests authentication confirmation to ensure that it is really you who is trying to log in to the system.

So, even if a hacker figures out or cracks your complex password, it will not be enough to gain access to your system or account.

Create Unique Passwords for Each Account

When it comes to creating passwords, many people make the mistake of using the same password for every account without realizing that it can easily lead to a domino effect if even just one account is compromised. 

To elaborate, if a hacker cracks your password for one account and figures out that you’ve used the same password as your other accounts as well, they’re highly likely to use that password to gain access to your other accounts as well. This, in turn, can increase the chances of a successful data breach.

Therefore, it’s essential to use a unique password for each account you have. Using a password manager can help you create and store unique passwords for each account.

Change Passwords Whenever an Employee is Relieved

If an employee has access to your company’s accounts or systems and is relieved of their duties, it’s essential to change all passwords associated with those accounts or systems. 

This ensures that the former employee no longer has access to sensitive information, reducing the risk of data breaches.

Use a Password Manager

Password managers like 1Password or LastPass are an effective and efficient way to store, organize, and manage your passwords.

For the uninitiated, a password manager is a tool that helps you create, store, and manage all of your passwords in one secure location. It can generate complex and unique passwords for each account and store them in an encrypted database, eliminating the need to remember all your passwords. 

And you just need to remember one password, as your password manager will store your different account passwords, allowing you to sign in quickly. That means whenever you visit a website where you’ve created an account, you just need to pull up your password manager, copy the password, and you’re signed in.

Besides this, a password manager can even help in identifying weak passwords and notify you of any potential security risks.

Wrapping Up

Passwords are an essential part of our daily lives, and it’s crucial to take the necessary steps to ensure they are secure. 

By following the above-mentioned password security best practices, you can reduce the risk of data breaches and protect your sensitive information in your organization. 

Always remember, a little effort in creating complex & unique passwords can go a long way in keeping your organization safe from potential hacking attempts and other forms of cyber attacks.

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Subscribing to your favorite YouTube channel and watching their videos regularly can make you feel happy and help you beat stress. While watching your favorite videos, whether it is a song, a gaming video, sports, educational courses, a motivational speech, or something else, you have probably seen ads running before or during the YouTube video.

If you are running a business, it is very likely that the thought of creating a YouTube ad to promote your business has crossed your mind. There could be a few reasons why you would have held yourself back. Perhaps you think to yourself that it might be a complex process – but if that’s what’s keeping you from advertising on YouTube, the answer is “No”. On the contrary, making an ad is a simple process. You can make use of YouTube’s free tools and resources and create a video right on your smartphone, and then set up a YouTube ad campaign through your Google ads account. If you are still unsure, you can find a YouTube advertising partner to work with.

YouTube sees approximately 122 million users per day, which means your ad could be seen by a large number of people. It is very likely that within those millions of users, some will find your products or services to be useful and may even consider purchasing them.

Even though it is easy to create a YouTube video ad right on your smartphone, you may have reservations about its impact. Will YouTube advertising work for your business? There are several benefits of using YouTube ads for brands and businesses.

YouTube Advertising Guide to Scaling Video Ads

There are several benefits of creating YouTube video ads for your business. However, it is important to understand that you will not achieve the desired results by just creating a single YouTube video ad campaign and calling it quits. Advertisers should expand their campaigns to convert their target audiences into customers. Scaling YouTube ads is essential for amplifying the results.

Creating a campaign may be easy, but scaling it can be tricky and challenging. Here are some strategies that you can implement to scale your YouTube video ad campaigns.

Test Various Ad Campaigns and Ad Elements

As far as YouTube ads are concerned, some work really well, and some don’t work at all. That’s why it is important to test as many ads as possible if you want to scale your business. By creating more ads, you are giving more input and data to the system that helps Google to deliver the right message to the right people through its algorithm.

If you have just one ad, you will be able to scale it only to a certain point, which may not help you fetch positive results in the long run. Remember, machine learning stores the details of people who have already responded to your ads. Based on these details, the algorithm will know in advance which ad should be shown to which people. Therefore, you should create more ads and provide more data to the algorithm to test and help it find more winning ones.

Remember, in order to achieve the desired results, you should have multiple ads that work. Create good content! We know this sounds obvious, but make sure your video ads are things that people might want to see.

Set Up Retargeting Campaigns

Sometimes, good things take time and may not happen overnight. You should be patient and not rush the process. When your ad creates a good impression on your potential customers, it doesn’t mean that they will purchase your product or accept your services right away. It could be that they are not in the right headspace to buy at that point in time or maybe they are waiting for a better time to buy – for instance, during the holiday season or whenever their payday is.

This is where retargeting strategy comes into play, where you target those consumers who are already aware of your brand. The more you display your services and products before them, the more likely they become to visit your website and consider purchasing them.

Targeting new customers is good, but retargeting ones who have shown interest in your products is an effective strategy, as they are more likely to buy than new customers. By doing this, you increase the value of your leads and maximize the revenue generated from each one of your leads.

Utilize YouTube Discovery

Have you ever noticed videos with a yellow ad tag appearing with the rest of the video search results? These are YouTube discovery ads, also known as TrueView video discovery ads.

YouTube discovery is an excellent resource and a boon for business owners who want to advertise their products and display them in front of the right people.

YouTube discovery places your product or services alongside YouTube content that is likely to be viewed by your target audience. You can also find these ads placed in related search results as “watch next” content and in the YouTube home feed.

TrueView discovery ads do not interrupt viewers’ video views, unlike in-stream ads. Therefore, choosing this option will help you reach more people as many viewers prefer watching such videos where there is no interruption.

YouTube discovery is also an advertiser-friendly feature as you will only have to pay when a consumer clicks on your ad, thereby helping you get a free brand impression for your business.

Some Incredible Benefits of Using YouTube Ads for Your Business

Here are some benefits of advertising your business on YouTube:

Massive Reach

• It is a known fact that the human brain processes videos and images faster than text. According to Google research, almost 55% of consumers refer to online videos to research the products that they want to buy. If you think this is not a strong enough reason to consider YouTube video ads, then there is more.
• YouTube has more than two billion monthly active users who consume over one billion hours of videos on a daily basis, which equates to about five billion videos. These massive numbers are more than enough to demonstrate value to anyone wondering about creating YouTube video ads for their business.

Video Ad Targeting Features

• Your brand may appeal to a certain audience depending on the age group, gender, demographics, content, and so on. It is always important to take the necessary steps to reach your target audience as they are your potential customers. YouTube’s video ad targeting features allow you to reach out to your target audience.
• Demographic targeting is one such feature that allows you to target potential customers based on age, gender, and location where they reside. Some other important video ads targeting criteria include In-market audiences, video remarketing, and more.

Affordable and Easy to Track and Measure

• Small business owners, or people who have recently started a business, assume that advertising on YouTube requires them to shell out a fortune since it is a big platform with a big reach. While this assumption sounds practical, it is far from true.
• A typical YouTube video ad impression will cost you $0.01-$0.03 depending on the ad format, video quality, industry, targeting, and so on. In fact, YouTube video ads are advertiser-friendly as they offer five seconds of free advertising, which means YouTube doesn’t charge advertisers for those viewers who skip the ads before the 5-second mark.
• YouTube allows advertisers to track and measure their ads to see which ones are working and which ones are not. This allows advertisers to stop wasting money on ads that are not striking a chord with the audience. Alternatively, the advertisers can also tweak and adjust the ads to improve their effectiveness.

Final Thoughts

YouTube is the second most popular search engine. It is worth investing in and is one of the best platforms that brands can leverage for their branding and marketing activities. YouTube is a highly effective platform that has a vast and unique reach. If you aren’t using YouTube to market, consider grabbing your smartphone right away to create YouTube ads and use this unique opportunity to present highly-engaging video ad content to your audience. However, you should explore all your options, consider all the possibilities, and choose wisely before you go all-in with YouTube ads.

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Have you ever wondered what it would be like to be able to observe your entire application infrastructure?

This concept is referred to as observability.

Various companies utilize application performance management or APM tools to optimize their applications after observing them.

This is because these tools benefit teams to gain insights into application deployment environments to guarantee performance levels will never fall below certain thresholds.

Cloud Observability- An Overview

Cloud observability is a new technology that has taken the world of application performance monitoring and management by storm.

It’s an artificial intelligence-based approach to understanding your applications’ performance in the cloud.

The goal is to enable you to not only see what is going on but also understand why it’s happening, so you can take action and improve the performance of your applications.

AI Observability requires a unified view of all the components that an application has, such as the following:

• Underlying hardware and software components (such as virtual machines),
• Middleware (such as databases)
• End-user applications

Importance Of Cloud Observability for Application Performance Management

Organizations can use cloud observability tools to gain insight into their cloud infrastructures by collecting data from multiple sources across diverse environments such as:

• Physical servers
• Virtual machines
• Containers
• Databases
• Networks
• User experience management systems (UXMs)
• Hypervisors/virtualization platforms
• Storage arrays
• Operating systems
• Applications 

This data can be analyzed using data visualization tools that help users understand trends in their cloud infrastructure over time.

Cloud observability tools typically focus on three main areas:

• Performance management
• Application audit trails
• Event data correlation

Performance management helps you track down slowdowns or errors by providing metrics about how well your apps perform over time.

Audit trails provide detailed information about changes made to your infrastructure over time so you can see which actions caused problems or helped fix them later.

Understanding Application Performance Management 

Application performance management (APM) tools are crucial to any DevOps toolchain.

They collect and analyze metrics from across your entire application infrastructure, giving you the visibility to identify and diagnose performance issues early.

APM tools help identify many different types of problems, including:

• Performance bottlenecks in your code or infrastructure
• Slow or unresponsive web pages
• Errors or exceptions that occur during processing
• Slow database queries that cause long-running processes
• Service outages or other unexpected behavior

Benefits of Application Performance Management

APM has become more than just a tool for monitoring application performance.

It’s also critical to ensure that the cloud infrastructure is performing optimally.

Cloud Observability for APM can be improved by adding new capabilities such as:

• Monitoring application infrastructure
• Tracing service dependencies
• Collecting telemetry from user devices

With cloud APM, you can:

• Get real-time insights into application performance, availability, and user experience
• Proactively identify performance bottlenecks before users are impacted
• Identify the root cause of issues faster with rich analytics capabilities, including automated root cause analysis
• Automate response actions so you can fix problems before they impact customers 

How  Can Cloud Observability Enhance APM?

Cloud observability enables application performance monitoring because it provides visibility into application performance from end-to-end, that is, from the user requesting an application to its delivery by the underlying cloud infrastructure.

Cloud observability also helps you understand how your application behaves as it scales and responds to load changes.

Cloud observability enhances APM in several ways:

• Provides deeper visibility into application performance across multiple environments, including physical servers, virtual machines (VMs), containers, and more
• Integrates with other types of monitoring tools such as logs, tracing, and metrics so you can see how they all work together to understand what’s happening in your application environment
• Helps you manage performance for hybrid applications that combine traditional on-premise applications with cloud-based software components such as databases or message queues

Leveraging Cloud Observability for Better APM

Cloud Observability provides a real-time view of your application’s cloud infrastructure and end-user experience. It also offers advanced analytics capabilities that give you greater visibility into the health of your application.

This helps you identify and troubleshoot problems faster to resolve them before they cause any user impact.

Steps to leverage cloud observability for better APM:

Setting Up Cloud Observability Tools

Cloud observability tools offer deep visibility into cloud-based applications, enabling you to monitor critical metrics like:

• Latency
• Error rates
• Throughput to detect potential problems early on

To set up these tools, you need a monitoring agent installed in your application or infrastructure stack that sends data back to a collector in the cloud.

The collector stores all the information that is then analyzed by the tool’s analytics engine to give you insights into your application’s overall health status.

Monitoring Application Performance Metrics

Once the tool is set up, you can monitor your application’s performance metrics and log real-time events.

You can use these metrics to measure various aspects of your application’s behavior, including:

• Throughput (number of requests per second)
• Latency (time taken for a request)
• Error rate (percentage of failed requests)

Analyzing And Troubleshooting Performance Issues

Cloud observability tools provide insight into how applications are performing in production environments.

These tools can identify bottlenecks and performance issues and determine where resources are utilized or wasted.

The first function is executed by gathering and analyzing metrics from various sources, such as:

• Logs
• Traces
• Network traffic

The second function involves troubleshooting these metrics, which can be done manually or automatically with the help of machine learning algorithms.

Using Data Insights for Continuous Improvement

The good news is that there are plenty of ways to use data insights for constant improvement in your APM strategy.

By leveraging cloud observability features like log monitoring and metrics, you can ensure that all your apps perform at their peak potential. You can reduce IT costs and downtime by optimizing resource utilization.

Examples of How Cloud Observability Can Improve APM

It can help you better monitor, detect and troubleshoot issues that affect application performance.

For example, you can:

• Correlate events across multiple infrastructure layers, including application logs, network data, and server metrics. This helps you quickly identify the root cause of an issue and then take action to remediate it
• Monitor metrics from other systems that aren’t natively available via APM tools, such as security alarms or storage metrics
• Analyze historical data for proactive problem detection and troubleshooting instead of waiting for incidents to occur before investigating them

Here are some more examples of how cloud observability can improve APM:

Monitoring

Cloud observability provides insight into application performance from every possible angle, including:

• Network
• Server
• Database
• User experience

Alerts

Cloud observability alerts can be set up for specific events or activities so you can proactively identify and resolve issues before they impact users or your business.

Debugging

With cloud observability, you don’t have to wait until something goes wrong before investigating an issue. With this level of insight into your applications’ behavior, you’ll know exactly where problems exist before they affect end users or business operations.

Wrapping Up

The operational insights available via monitoring in a cloud environment are thus invaluable to the operations teams of today and tomorrow.

And as more organizations move their workloads to and from the cloud, they’ll need a new way to think about APM.

As we noted above, it may not be enough anymore to monitor an application’s latency as organizations will also need a way to accurately monitor cloud latency to attribute issues to underlying infrastructure problems.

With this additional visibility into cloud environments, such as performance and cost metrics, hybrid and multi-cloud infrastructures can address issues before they impact applications.

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